Portable Massage Devices Market: Introduction
- A portable massage device is a basic skin-safe massager used to release knotted muscles, soothe body pain, and improve the flexibility of users by improving joint health over a period of time.
- Rising awareness about massagers improving blood circulation, relieving headaches, stress, and supporting rehabilitation from physical injuries is influencing the growth of the portable massage devices market.
- Increasing number of patients suffer from severe body pain, cramps, and fatigue. They opt for these devices to remain calm, relaxed, and enjoy a better quality of life. In addition, end-users having busy schedules are unable to find time to go to professional massage therapists and tend to use portable massage devices.
Adoption of Body Relaxation Techniques
- The global portable massage devices market has been seeing remarkable growth in recent years. Rising product awareness is likely to lead to lucrative growth of the portable massage devices market. Easy availability of these devices through a wide range of distribution channels is likely to influence the growth of the portable massage devices market. In addition, continuous worldwide growth in the business of spa & beauty parlors, salons, relaxation centers, etc. who opt for portable massage devices is likely to influence the growth of the market.
Availability of Alternative Solutions
- In recent days, the outbreak of the pandemic COVID-19 i.e., Coronavirus, across the globe has led to a shortage of portable massage devices. End-users are opting for alternative solutions such as yoga, fitness, recreational activities, and natural therapy, to obtain relief from stress, fatigue, anxiety, etc. Rising trend of using relaxing music, steaming solutions, piercing, and traditional healing practices are also likely to be major challenges to the growth of the market.
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Asia Pacific a Potential Market for Portable Massage Devices
- The global portable massage devices market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the portable massage devices market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the portable massage devices market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The portable massage devices market in South America is segmented into Brazil and Rest of South America.
- Asia Pacific is expected to remain a potential market for portable massage devices owing to increasing affordability of essential devices to soothe the body and for relaxation across the region.
Key Players Operating in the Portable Massage Devices Market
The global portable massage devices market is fragmented in nature due to presence of several promising global and regional players who provide advanced body relaxing technology to end-users.
A few of the key players operating in the global portable massage devices market are:
- Beurer GmbH
- Deemark Healthcare
- Healthmate Forever
- HoMedics USA LLC
- International Electro Medical
- JSB Healthcare
- OSIM International Ltd.
- Panasonic Corporation
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Global Portable Massage Devices Market: Research Scope
Global Portable Massage Devices Market, by Type
- Back Massagers
- Handheld Massagers
- Neck Massagers
- Foot Massagers
- Others (Shoulder Massager, Arm Massager, etc.)
Global Portable Massage Devices Market, by End-user
- Spa & Beauty Parlors
- Others (Relaxation Centers, Hospital, etc.)
Global Portable Massage Devices Market, By Distribution Channel
- Mega Retail Stores
- Specialty Stores
- Others (Departmental Stores, Individual Stores, etc.)
The report on the global portable massage devices market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
Regional Analysis of the Global Portable Massage Devices Market Includes:
- North America
- Asia Pacific
- Middle East & Africa (MEA)
- South America
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
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