Portable Juicer Market: Introduction
- A portable juicer is a handheld compact juicer that can be electric or manual. Portable juicers are easy to carry; one can use them at any point of time as per requirement. They are lightweight and user-friendly. Health-conscious population who opt for healthy meals and drinks prefer portable juicers because of their practical usage. With the change in lifestyle, food habits, fast life, and travel requirements, people are using easy and fast gadgets which make their daily life comfortable. This is driving demand in the portable juicer market.
Key Drivers and Opportunities and Restraining Factor of the Portable Juicer Market
- Currently, fast urbanization, changing lifestyles, and change in travel habits are encouraging people to use gadgets that can make their daily life easy. People are moving toward healthy lifestyles which include healthy food habits. Fresh juices, smoothies, shakes, and liquid dietary supplements are essential parts of a healthy diet. Portable juicers are a great choice when carrying normal kitchen appliances is not possible for those who are determined to follow a well-preserved diet to maintain healthy habits. This propels the demand for portable juicers in the market.
- Choosing time-saving solutions is a growing trend with the increasing working population and their hectic schedules. USB rechargeable portable juicers are real-time savers because they are compact and come with powerful batteries, so they can save energy as well, and also help users to have their desired drinks.
- In addition, the limited availability of space for millennial homes, especially bachelors living in rented houses are making them more inclined to adopt portable and small kitchen appliances. One of the most important benefits of portable juicers is its small size and efficient design, which makes it easy to store within limited space, in turn, propelling the demand for portable mixers in the global market.
- With the increase in number of working people and dual-income households, people have more spending capacity which is expected to increase the demand for portable juicers in the market.
- Travel enthusiasts are also potential consumers of portable juicers, as these products are easily rechargeable with a USB, can be carried for a long time, are easy to keep in a backpack, and are lightweight. This can raise the demand as well for the product in the global market. Portable juicers are mostly made of plastic which makes them durable and easy to travel with. People prefer more durable, less fragile products, which is another reason for the increase in demand for portable juicers.
- Covid-19 has affected the global economy. According to the U.S. Bureau of Labor Statistics, in 2020, average annual expenditure for all consumer units in 2020 was US$ 61,334, a 2.7% decrease from 2019. Alongside, the production of goods is also affected due to lockdowns in factories. These factors may restrain the demand for portable juicers in the global market.
North America to Hold Major Share of the Portable Juicer Market
- In terms of region, the portable juicer market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- North America is the leading market generating demand for portable juicers, which is expected to grow in the near future. According to Statista, Americans are set to spend as much as US$ 33.25 Bn on gyms, health clubs, fitness centers, and studios in 2021. People are preferring sustainable food production, healthy diets, food safety, and convenience, which is a major reason for the demand for the product. Asian markets, particularly in developing countries such as China, India, Japan, South Korea, Hong Kong, and Singapore are expected to grow as the buying capacity is anticipated to increase in the foreseeable future.
Key Players Operating in the Portable Juicer Market
- Panasonic
- Midea
- SKG
- SUPOR
- PHILIPS
- Joyoung
- Donlim
- Deer
- Xibeile
- OUKE
- Robot Coupe
- Santos
Global Portable Juicer Market: Research Scope
Global Portable Juicer Market: by Type
Global Portable Juicer Market: by Material
- Stainless Steel
- Plastic
- Glass
Global Portable Juicer Market, by Price
Global Portable Juicer Market, by Distribution Channel
- Online
- Company Website
- E-commerce Website
- Offline
- Specialty Stores
- Supermarket/ Hypermarket
- Others (gyms, health studios etc.)
Global Portable Juicer Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America