Portable Fabric Canopies: Introduction

  • A portable fabric canopy is an overhead roof or shade that protects users from external environmental factors. It is also referred to as pop-up canopy, portable gazebo, or frame tent in some countries.
  • Increasing popularity of portable fabric canopies in recreational activities and DIY shades is influencing the growth of the market. In addition, easy availability of a wide range of attractive designs, structures, and fabrics is expected to propel the growth of the portable fabric canopies market.
  • Major players across the globe are promoting their products through a wide range of e-commerce platforms in order to meet the requirements of end-users, which is likely to drive demand for portable fabric canopies in the coming years.

Increasing Demand for Commercial Shades

  • Increasing demand for commercial shade structures is likely to propel the portable fabric canopies market across the globe. Users consider these products to be multi-purpose and cost effective in performing a wide range of outdoor activities. Rapid growth in commercial spaces such as resorts & entertainment parks, sports, promotional events, and sales activities is influencing the growth of the portable fabric canopies market. In addition, increasing popularity of effective products among users that have the ability of fire resistance, UV protection, and which are waterproof is promoting the growth of the portable fabric canopies market across the globe.

Presence of Alternative Solutions: A Key Restraint

  • Increasing preference for concrete and metallic base shades across the globe is likely to impact the growth of the portable fabric canopies market. Rising popularity of umbrella shades in commercial spaces for promotion, tourism, retailing, and sports facilities is expected to restrain the growth of the portable fabric canopies market. In addition, majority of users consider portable fabric canopies to be a temporary solution. This is likely to restrain the growth of the portable fabric canopies market.

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Asia Pacific a Potential Market for Portable Fabric Canopies

  • The global portable fabric canopies market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the portable fabric canopies market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific comprises India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes GCC, South Africa, and Rest of Middle East & Africa. The portable fabric canopies market in South America has been segmented into Brazil and Rest of South America.
  • Asia Pacific is expected to remain a potential market for portable fabric canopies during the forecast period, owing to increasing outdoor activities, and promotional and cultural activities in the past few years in the region.

Key Players Operating in the Global Portable Fabric Canopies Market

The global portable fabric canopies market is fragmented in nature, due to presence of a large number of regional players. A few of the key players operating in the global portable fabric canopies market are listed below:

  • Caravan Global Inc.
  • Eide Industries Inc.
  • Gale Pacific Ltd.
  • International E-Z UP Inc.
  • KD Kanopy Inc.
  • PIC America Ltd.
  • ShelterLogic Corp.
  • The Coleman Co Inc.
  • Vitabri SA
  • WeatherPort Shelter Systems

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Global Portable Fabric Canopies Market: Research Scope

Global Portable Fabric Canopies Market, by Product Type

  • Shade Canopy
  • Garden Canopy
  • Event Tent
  • Portable Garage

Global Portable Fabric Canopies Market, by Price

  • Low
  • Medium
  • High

Global Portable Fabric Canopies Market, by Application

  • Recreational Activities
  • Defense
  • Resort & Entertainment Facilities
  • Agriculture & Research Operations
  • Event & Promotional Structures
  • Others (Rescue, Sports Facilities, etc.)

Global Portable Fabric Canopies Market, by Distribution Channel

  • Online
  • Offline
    • Specialty Stores
    • Direct Sales
    • Others (Departmental Stores, Individual Stores, etc.)

The report on the global portable fabric canopies market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on regional and other segments of the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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