Portable Charging Units Market: Overview

The need for a reliable wireless technology for charging consumer devices on-the-go is the most prominent business proposition in portable charging units market. Over the years, despite remarkable advances made in the inherent charging capacity of consumer devices, the depletion of their battery is a real concern. One factor underpinning such trend is the energy intensive consumer device. Portable charging units come in various capacities as measured in milliampere-hour (mAh). Lithium-ion batteries have gained widespread use in portable charging units due to their cost-effectiveness and affordability. Also called power banks sometimes, technologies in the portable charging units find use in charging smartphones world over.

Over the years, portable charging units have become more intuitive and user-friendly to operate. Some of the key types in the portable charging units market are PCB board and batteries. A number of the currently launched portable charging units support pass through charging.

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Portable Charging Units Market: Key Trends

The study presents a critical and detailed scrutiny of the various key growth dynamics, share and size of various segments, and untapped avenues in key regions. It tracks the major strategic moves by various players to consolidate their positions or shares in the portable charging units market.

Growing demand for portable charging units that allow consumers rapid charging are gaining popularity such as in airports, supermarkets and hotels. Most of the new devices allow charging of multiple devices including laptops, tablets, digital cameras, and range of other portable devices. The growing consumer attractiveness of aesthetic of portable charging units has led to the popularity of power designs with sleek designs.

The growing number of people who travel are making use of energy-intensive applications through their mobile devices. Rise in standard of living is also a key driver for demand in the portable charging units market. Further, growing sales of mobile devices to consumers of all economic segment has also spurred the demand for portable charging units in the market.

Portable Charging Units Market: Competitive Development Analysis and Key Developments         

Device manufacturers in the portable charging units market are leaning on developing devices that are a confluence of aesthetics and functionality. A growing number of player are leaning on consumer convenience as well as affordability. To this end, they have come out with new business propositions. Also, manufacturers are also improving the design parameters to nudge consumers make new buys. Numerous device makers are seeing impressive revenue gains by launching power banks units for music players.

Some players have seen new revenue streams in the EV ecosystem. Aspiring players are developing portable and modular hardware solutions to meet this demand. A few players are throwing their weight behind developing portable charging units for DC fast charging. The participants include startups in some developed economies. One vast avenue is the demand for portable charging units for emergency roadside services.

Some of the key players looking for sizable stake sin the portable charging units market are Microsoft Corporation, Xiaomi Technology Co., Ltd., GP Batteries, Panasonic Corporation, Sony Corporation, BIC Graphic, and Platinet S.A.

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Portable Charging Units Market: Regional Assessment

Some of the highly lucrative regions in the global portable charging units are North America and Asia Pacific. Asia Pacific has emerged in recent years as a highly promising market. The growth has been propelled by the proliferation of consumer device that need constant charging while on the go. Also, rise in awareness about new features also fueled the demand in the Asia Pacific portable charging units market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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