Porcelain Enamel Cookware Market - Overview
Porcelain enamel cookware is having an impactful impression in kitchens all over the word. Porcelain enamel cookware is made by melting the porcelain together with a stronger metal component such as cast iron aluminum, stainless steel, sheet metal, stainless steel, and/or other metals coated with ceramic enamel. Due to this process, porcelain enamel cookware is characterized by low porosity and high hardness. Moreover, porcelain enamel cookware is lightweight and durable. All these features are expected to increase the demand for porcelain enamel cookware over a period of time. Other features which drive the market attractiveness of porcelain enamel cookware includes nonstick cooking surface, scratch resistance, resistance to acid present in foods, and easy to clean. Thus, residential and commercial end users are inclined toward porcelain enamel cookware. Porcelain enamel cookware is available in different colors such as blue, red, and green, orange, purple, agave blue, others. Manufacture of porcelain enamel cookware is characterized by technological improvements and evolving consumer preferences. Many companies offer customized products as per the requirement. These factors are expected to reshape this market at a high rate in the near future.
Today’s generation is more health conscious and need equipment which uses less oil for cooking. Porcelain enamel cookware is coated in such a way that it consumes less oil and heats up quickly. Less time and energy is required to clean the surface. This is expected to increase the demand for porcelain enamel cookware across the world. People residing in urban regions view kitchenware as a lifestyle accessory and thus purchase non-stick cookware as it is more premium compared to traditional cookware. As the lifestyle of people is changing in urban areas, style of cookware is designed in such a way that the product is a part of an aspiring lifestyle. Such aspirations include being environment friendly. Additionally, the demand for induction cooktops is on the rise primarily due to its portability and eco-friendly nature. This would eventually lead to the growth of the overall cookware market. This is expected to have a positive impact on the porcelain enamel cookware market during the forecast period. The safety of porcelain enamel coatings is the major factor which is expected to hamper the growth of the market. Porcelain enamel cookware has been labeled unsafe due to usage of different chemicals which are toxic for the human body.
Porcelain Enamel Cookware Market – Segmentation
The global porcelain enamel cookware market has been segmented based on product type, distribution channel, end-user, cookware set, and geography. In terms of product type, the porcelain enamel cookware market has been classified into saucepan, fry pan, casserole, sauté pan, and skillet. Based on distribution channel, the porcelain enamel cookware market is segmented into online and offline. The online platform offers discounts, and different payment options such as cash on delivery, net banking, e-wallet and others. On the basis of end use, the porcelain enamel cookware market has been classified into residential and commercial. In term of cookware set, porcelain enamel cookware is available in 1 Piece – 5 Piece, 5 Piece – 10 Piece, 10 Piece – 15 Piece, and more than 15 Piece.
In terms of geography, the global porcelain enamel cookware market is classified into Asia Pacific, South America, North America, Middle East & Africa, and Europe. Europe is expected to hold the largest share of the market, followed by North America. Factors such as increasing disposable income and changing lifestyles are anticipated to drive the porcelain enamel cookware market in this region.
Porcelain Enamel Cookware Market – Key Players
Major players operating in the porcelain enamel cookware market include The Coleman Comp, Inc., Lava Cookware USA, Le Creuset of America, Inc, Meyer Corporation, American Metalcraft, Inc, The Vollrath Company LLC, Camp Chef, Inc., FINEX Cast Iron Cookware Co., Marquette Castings, Staub USA, Inc, Tramontina USA, Inc., Conair Corporation & Hawkins Cookers Limited, TTK Prestige limited, PT Maspion, Bradshaw International, Inc. and others. Companies are turning to alternative delivery models to increase their sale efficiency and capacity. These range from online and offline platforms.
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