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Polyvinyl Butyral (PVB) Resins Market: Introduction

  • Polyvinyl butyral resins are produced from polyvinyl alcohol and n-butyraldehyde in a condensation reaction. Polyvinyl butyral resins offer a wide range of performance properties including good flexibility, film toughness, and adhesion.
  • Key areas of application of polyvinyl butyral resin include inter-layers for safety glass, paints, lacquers, and varnishes (for example, primers for metals and anti-corrosion paints), printing inks, temporary binders, and adhesives

Rising Demand from Automotive and Architectural Sectors to Drive Global Polyvinyl Butyral (PVB) Resins Market

  • In terms of application, the global polyvinyl butyral (PVB) resins market can be segmented into automotive, architectural, coatings, adhesives, inks, and others
  • In automotive and architectural sectors, polyvinyl butyral (PVB) resins are used as a raw material in the production of laminated safety glass sheets. Automotive and architectural sectors account for more than 80% share of the total consumption of polyvinyl butyral (PVB) resins. In automotive applications, laminated safety glass is used for the side and the roof windshields to enhance safety and reduce transfer of noise and light. In architectural applications, laminated safety glass is used in windows so as to promote energy savings and reduce noise. Laminated glass is a safety and security glass that is made by sandwiching a laminated sheet between two pieces of glass. The laminated sheet is usually a polyvinyl butyral (PVB) sheet. Use of the PVB sheet in the middle of the glass helps in sticking glass pieces to it if the glass is broken.
  • PVB is also used in solar panels as encapsulants, but this application remains fairly limited. China and Europe account for a major share of the global PVB resins market. Laminated safety glass is widely used in the architectural industry in Europe, but to a lesser extent than the rest of the world, due to availability of alternative glass products in the region. Automotive production in China continues to increase strongly.
  • PVB resins are consumed in wood coatings, wash primers, structural adhesives, inks/dry toners, and as a binder for ceramics and composite fibers

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Different Types of Polyvinyl Butyral (PVB) Resins

  • Based on product type, PVB resins are classified as films and non-films. The films segment is estimated to dominate the global PVB resins market, followed by the non-films segment, during the forecast period.
  • Polyvinyl butyral resin used for films and sheets offers a unique combination. Addition of polyvinyl butyral to a system imparts adhesion, toughness, and flexibility. PVB retains clarity of the coating and offers reactive hydroxyl sites for crosslinking with thermosets.

Asia Pacific to Hold a Major Share of Global Polyvinyl Butyral (PVB) Resins Market

  • Geographically, the global polyvinyl butyral (PVB) resins market can be divided into the following five regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Asia Pacific is a leading consumer of polyvinyl butyral (PVB) resins across the world, followed by Europe and North America. Asia Pacific is expected to lead the global polyvinyl butyral (PVB) resins market in the near future also, due to rise in the demand for polyvinyl butyral (PVB) resins in the building & construction sector in the region. Rise in construction activities in countries such as China, India, Singapore, Thailand, and Malaysia has fueled the demand for polyvinyl butyral (PVB) resins in the region.
  • The polyvinyl butyral (PVB) resins market in Europe is led by Germany, France, and the U.K. The market in the region is primarily driven by increasing demand from architectural and automotive industries in Europe.

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Key Players Operating in Global Market

The global polyvinyl butyral (PVB) resins market is consolidated, with market players focusing on incorporating advanced technologies to gain higher market share. These players are offering a complete portfolio of products and focusing on different business strategies to strengthen their market position.

The three multinational producers of PVB are Eastman Chemical (Solutia subsidiary), Kuraray, and Sekisui, which collectively account for over 60% of the global production capacity. China accounts for most of the remaining capacity.

Key players operating in the global polyvinyl butyral (PVB) resins market are:

  • Eastman Chemical Company
  • Kuraray America, Inc.
  • Huakai Plastic (Chongqing) Co., Ltd.
  • Chang Chun Group
  • DuLite PVB FILM
  • Tiantai Kanglai Industrial Co., Ltd.

Global Polyvinyl Butyral (PVB) Resins Market: Research Scope

Global Polyvinyl Butyral (PVB) Resins Market, by Application

  • Automotive
  • Architectural
  • Coatings
  • Adhesives
  • Inks
  • Others

Global Polyvinyl Butyral (PVB) Resins Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Polyvinyl Butyral Pvb Resins Market