The global demand for PVA films used for water soluble applications was 15,500 tons in 2010 which increased to 16,027 tons in 2011. In terms of revenue, the global market for PVA films used in water soluble application is expected to grow at a CAGR of 4.8% from 2012 to 2018, while the market for PVA films used in polarizer applications is expected to grow at a CAGR of 4.3% from 2012 to 2018.
Increasing government initiatives to support green packaging due to the biodegradable nature of PVA films is one of the major factors driving the market growth. Water soluble PVA films are mainly used for packaging across various industries and the growing acceptance of PVA films for water soluble packaging is boosting its market. The growing demand for LCD panels across the globe is propelling the growth of PVA films used for polarizer applications.
The demand for PVA water soluble films in agrochemical packaging is expected to grow at a CAGR of 3.8% from 2012 to 2018. In terms of revenue, the market is expected to reach USD 83.6 million by 2018.
Polyvinyl alcohol (PVA) is a synthetic polymer having excellent film-forming, adhesive and emulsifying properties and is highly soluble in water. This versatile polymer has high resistance to solvents, oil and grease. It has high tensile strength, high oxygen and aroma barrier and flexibility. PVA films primarily find application in the packaging and manufacturing of liquid crystal display (LCD) panels, with market penetration on the rise due to its biodegradable nature.
PVA films are primarily used in household and industrial applications for packaging of hazardous chemicals such as detergents, bleaches, pigments, dyes, etc. as well as in polarizer applications which include LCD panels, optical filters, lenses, sunglasses, etc. It is also used in the agriculture sector for packaging of small doses of pesticides or herbicides which can cause harm to humans. PVA films are used in seed tape which absorbs water from soil at regular intervals and helps in germination. Other emerging applications of PVA films are food packaging and water transfer printing. In the food industry, products like coffee, chocolate, etc. are packed using PVA films so that empty contaminated wrappers or containers are eliminated. The water transfer printing technology is used in the decoration of household appliances and in automobile interiors.
Polyvinyl alcohol (PVA) films are manufactured from PVA resins along with vinyl acetate monomer (VAM) which is increasingly finding use in various water soluble applications such as detergents and agrochemical packaging. PVA films are also used for polarizer applications in LCD panels, sunglasses and optical filters. Increasing governmental initiatives to support green packaging owing to biodegradable nature of PVA films is one of the major factors driving the market growth. However, the volatility in vinyl acetate monomer (VAM) prices is acting as one of the major factors inhibiting the market growth. Companies are conducting extensive research in order to explore novel applications for PVA films especially, for food applications. Thus, is it expected to create new avenues to the players in the market.
The report segments the application of PVA films into water soluble applications and polarizer applications and estimates each segment from 2011 to 2018 in terms of volumes and revenues. The report further segments PVA films used in water soluble packaging on the basis of various applications in terms of volumes (tons) and revenues (USD million) from 2011 to 2018. The major water soluble applications analyzed in the report are detergent packaging, agrochemical packaging, laundry bags, embroidery and others. The report also estimates and forecasts the PVA polarized films market based on its application in terms of volumes (million square meters) and revenues (USD million) from 2011 to 2018. Polarizer applications include LCD panels, optical filters, etc.
The report analyzes the PVA water soluble films demand across various regions such as North America, Europe, Asia Pacific and Rest of the World (RoW) in terms of volumes (tons) and revenues (USD million) from 2011 to 2018. The report analyzes demand for each region based on various water soluble applications of PVA films. The demand for polarized PVA films is concentrated in the Asian region; hence the report also provides granular market data for key Asian countries including South Korea, Japan, Taiwan and China in terms of volumes (million square meters) and revenues (USD million) from 2011 to 2018.
This research report estimates and forecasts the global market for polyvinyl alcohol (PVA) films, analyzing the market dynamics such as driving and restraining factors, the growth trends, and opportunities present in the market. In order to understand the supply chain of the PVA films market, the report includes value chain analysis which gives a comprehensive view of the overall market. The study uses analytical tools such as Porters Five Forces Model in order to gauge impact of buyers, suppliers, substitutes, new entrants and competition on overall PVA films market. It also includes market attractiveness analysis for water soluble applications in order to showcase lucrative application segments of water soluble PVA film. The end-use industries of PVA films are diverse hence company market share for water soluble and polarizer application is analyzed separately for the year 2012.
The report also includes company profiles of the major companies operating in the global market, highlighting company overview, financial overview, business strategies, SWOT analysis and recent developments. Major companies covered in the report include Kuraray Co. Ltd., Sekisui Specialty Chemicals, Arrow Coated Products Ltd., Cortec Corporation, Jiangmen Proudly Water-Soluble Plastic Co., Ltd., AMC (UK) Ltd., Changzhou Water Soluble Co. Ltd, MonoSol, LLC, Nippon Gohsei and Aicello Chemical Co. Ltd.
In this report, top down approached was used to analyze and estimate the PVA film market by geography and bottom up approach for various applications. Extensive secondary research was conducted using sources such as Plastemart Magazine, ICIS, company annual reports, government databases, etc. Along with secondary research, primary interviews were conducted in order to validate the research findings. Primary interviews were conducted with key industry participants such as VPs, CEOs, marketing manager, sales manager, etc. This method has proven to arrive at accurate market data and helps in making strategic decisions in the global PVA films market.
This report segments the global PVA films market as follows:
PVA Films Market: Water Soluble Packaging Application Analysis
- Consumer Detergent Packaging
- industrial Detergent Packaging
- Agrochemical Packaging
- Laundry Bags
- Other (including pet waste bags and fish bait bags etc)
PVA Films Market, by Polarizer Application
- LCD Panels
- Other (including sunglasses, optical filters etc)
PVA Films (Water Soluble Packaging) Market: Regional Analysis
- North America
- Asia Pacific
- Rest of the World
PVA Films (Polarizer Application) Market: Regional Analysis
- South Korea