Polyurethane is a polymer comprising of organic molecules. Polyurethane elastomers are derived from polyurethane. Polyurethane elastomers are derived from the reaction between isocyanate molecule and a molecule of multiple alcohol groups called polyol. Polyurethane elastomer is a class or material of polyurethane that possesses properties of a rubber. Akin to rubber material, polyurethane elastomers exhibit qualities such as plasticity, elasticity, and resistance to abrasion & solvents. Polyurethane elastomers are also known as synthetic rubbers as they are manufactured using other organic molecules.

Based upon product type, the polyurethane elastomers market can be segmented into thermoplastic elastomers and thermosetting elastomers. Demand for thermosetting polyurethane elastomers is high in the polyurethane elastomers market across the globe. Thermosetting elastomers set permanently when heated. Most polyurethane elastomers are based on thermosetting polymers. However, demand for thermoplastic elastomers is also high. Thermoplastic elastomers become soft on heating and harden on cooling, and are able to repeat these processes. Thermoplastic elastomers are cheaper, efficient, and used in wide range of applications. Polyurethane elastomers are employed in almost all end-user industries. They exhibit properties such as high durability, resistance to fire, soft touch, and clarity.

Based upon end-user type, the polyurethane elastomers market can be divided into automotive, building & construction, footwear, electronics, and others. The automotive segment accounted for the major share of the polyurethane elastomers market in 2016. Polyurethane elastomers are primarily used in manufacture of wheels, automotive suspension bushings, and other parts of automotive products. Under the electronics segment, polyurethane elastomers are used for forming high resilience foam and insulation panels. Polyurethane elastomers are used for in elevators and other infrastructure items in the building & construction industry. Under the others segment, polyurethane elastomers are used for making shopping carts, hoses, and sealants. They are also employed in the surface coating process. Rapid growth in automotive and electronics industries across the globe is projected to boost the polyurethane elastomers market. Rise in demand for durable and impact resistant materials in automotive and electronic applications is estimated to be a key driver of the polyurethane elastomer market. Health hazard due to the usage of polyurethane elastomers is the only restraint of the market.

In terms of region, Asia Pacific dominated the global polyurethane elastomers market. Increase in population and rapid industrialization have led to growth in infrastructure projects. Furthermore, increase in disposable income is boosting the automotive and electronics industries. North America also accounted for key share of the polyurethane elastomers market in 2016. Growth in reconstruction activities has boosted the polyurethane elastomers market in the region. Europe is the third major consumer of polyurethane elastomers across the globe. The automotive industry in Germany is one of the largest hubs across the globe. Expansion in the automotive industry has led to a rise in demand for polyurethane elastomers. Middle East & Africa and Latin America held low share of the polyurethane elastomers market across the globe. However, market share of these regions is anticipated to increase at a fast pace in the near future. Increase in investment in the regions for industrial growth is expected to augment the demand for polyurethane elastomers.

Key players operating in the global polyurethane elastomers market include BASF SE, DuPont, The Dow Chemical Company, VCM Polyurethanes Pvt. Ltd., Huntsman International LLC and Covestro. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Polyurethane Elastomers Market

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