Polyphenols are plant derived metabolites obtained from grape seeds, apples, pomegranate, green tea, cranberries, beetroot and potato among others. It has high antioxidant and anti-inflammatory properties hence it is used in the treatment of diabetes, cancer and cardiovascular diseases. In addition, it is also used for enhancing the absorption rate of vitamins in the body. Polyphenols are mainly classified as flavonoids and non-flavonoids. Flavonoids such as flavanols, anthocyanins, catechins are extensively consumed among all polyphenols. The effect of polyphenols is much faster and better than other substitute products such as vitamin B, C and vitamin D and can be consumed in lesser quantity as compared to these substitutes to show similar health benefits.
The global polyphenols market is expected to experience rapid development over the forecast period, due to growing aging population (over 65 yrs) in Japan and Europe coupled with technological development of extraction process of polyphenols and their emerging applications. Other key factors which are expected to drive the market includes growing consumer awareness about polyphenols to maintain good health and shift towards herbal products over synthetic drugs. However, the limited supply of raw materials and stringent quality standards are expected to hinder the market growth. The quality of products especially in Asia Pacific is a matter of concern in the polyphenols market.
Grape seed polyphenols accounted for over 50% of the total polyphenols consumed in 2011 followed by green tea polyphenols. Grape polyphenols are rich source of anthocyanins hence it is used in the treatment of diabetes and cancer. Green tea is expected to be fastest growing source of polyphenols owing to its growing consumption in Japan and China. They are specially used in the treatment of anogenital warts, skin tumors and obesity. Other sources of polyphenols include olive, cocoa and pomegranate. Cocoa polyphenols helps in improving insulin resistance owing to which several chocolate manufacturers fortify their products with cocoa polyphenols especially for diabetic patients.
Traditionally, polyphenols have been used as natural food coloring agent however; presently they are being primarily used as nutraceuticals. Functional beverage was the largest growing application for polyphenols and accounted for nearly 40% of the market in 2011. Functional beverages are mainly consumed in Japan and find its application in bottled water, tea, sports and energy drinks. Due to the bitter taste of polyphenols, consumers prefer dietary supplements in the form of capsules especially in North America and Asia Pacific. Other applications of polyphenols include cosmetics, fish preservation and dyes for non-synthetic fibers.
In terms of volumes, Asia Pacific accounted for more than 40% of the global polyphenols market in 2011 and is expected to be the fastest growing region with an estimated CAGR of over 8% from 2012 to 2018. Europe is a mature market for polyphenols and hence it is expected to grow at a slower rate as compared to other regions. The growth of polyphenols in Europe was hampered by strict Government regulations however; recently European Food Safety Authority (EFSA) has given scientific opinion on health claims of polyphenols and approved its application in the food industry. The production capacities of polyphenols are shifting towards the East due to abundant availability of raw material and high consumption especially in countries such as Japan. Other polyphenols such as olives, cocoa, etc. are mostly consumed in Brazil and Middle East.
Capacity additions in Asia Pacific have led to oversupply of polyphenols which has further led to continuous price erosion in the global market. The approach of polyphenol manufacturer is quality driven rather than price driven. Some of the key players in the market include Layn Natural Ingredients, Indena, Chr.Hansen, Danisco and Naturex.
In order to prevent degenerative diseases such as cancer, Alzheimer’s disease, Parkinson’s disease, and cardiovascular diseases, an increasing number of people are demanding food containing polyphenols. Due to such rising demand, the polyphenols market is anticipated to exhibit a CAGR of 6.1% from 2012 to 2018, and is expected to reach a valuation of US$873.7 mn by 2018.
The report provides exhaustive statistical information in a clear manner on the market for polyphenols. For the purpose of the study, the global polyphenols market is segmented based on application, product type, and geography. Regionally, the market is segmented into Asia Pacific, Europe, North America, and Rest of the World. Using a coherent chapter-wise format and interspersed with relevant infographics and tables, the report methodically analyzes the polyphenols market.
The report provides in-depth information pertaining to the growth trajectory, opportunities, leading market players, drivers, inhibitors, and changes in the regulatory framework most likely to impact the polyphenols industry. Using industry-leading tools and research techniques, the report presents a comprehensive snapshot of the global polyphenols market. The polyphenols market report serves as a tool for investment planning, expansion, and competition analyzing.
Overview of the Global Polyphenols Market
Growing health awareness, coupled with the growing inclination for safe, herbal products among consumers, has been driving the global market for polyphenols. The global polyphenols market, which was valued at US$580 mn in 2011, is anticipated to reach a value of US$873.7 mn by 2018, exhibiting a CAGR of 6.1% from 2012 to 2018. The market will gain impetus from the increasing geriatric population.
The global polyphenols market is likely to face challenges such as the limited availability of raw materials and strict quality standards. In the Asia Pacific region, the growth of the polyphenols market is anticipated to be curtailed due to a lack of standardization. Nevertheless, Asia Pacific is still expected to be the fastest growing market for polyphenols and will rise at a CAGR of above 8.0% from 2012 to 2018. Asia Pacific accounted for more than 40% of the global market in 2011, whereas North America held a 27% share.
The main product categories in the polyphenols market are green tea, apples, and grape seeds. Of these, grape seeds dominated the global polyphenols market in 2011, accounting for approximately half of the total market for polyphenols. Cocoa and olives, which are also a source of polyphenols, are included in the miscellaneous category.
On the basis of application, the global polyphenols market has been classified into functional food, functional beverages, dietary supplements, and others. Of these, the segment that dominated the market in 2011 was functional beverages, which accounted for about 40% of the total market. Due to the rising consumption of green tea, the functional beverages segment is likely to witness rising demand from emerging economies in Asia, such as Japan and China.
Players in the Global Polyphenol Market
Some of the leading companies operating in the global polyphenol market that have been profiled in the report are: Ajinomoto OmniChem Natural Specialities, Naturex, Indena S.P.A., Frutarom Ltd., Diana Naturals, and Martin Bauer Group. Among these companies, Naturex dominated the polyphenols market, with a market share of about 35%.
Segmentation by Application
- Functional foods
- Functional beverages
- Dietary supplements
- Others (coloring agents and cosmetics)
Segmentation by Product
- Green tea
- Grape seed
- Others (cocoa, pomegranate, and olive)
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments