Polyanionic Cellulose Market: Overview

Polyanionic cellulose (PAC) are nonionic cellulose ether compounds, which are used as additives for water and drilling fluid applications. PAC contains higher degree of carboxymethyl and low amount of sodium chloride; thus offers superior properties such as reduced filtration loss, high calcium, and magnesium resistance. These compounds are easily soluble in water and can be used in brine water-based mud systems, seawater drilling, and fresh water drilling operations. PAC can also be used as a thickening agent, bond, stabilizer, colloid protector, suspending agent, and rheology controller. PAC are insoluble in most solvents and are hydroscopic in nature.

Polyanionic Cellulose Market: Trends & Demands

Rise in demand for drilling fluids with high rate of penetration and good bore stability, especially for rotary drillings systems drive the global polyanionic cellulose market. Increasing demand for drilling fluids with high salt and acid resistance is boosting the global polyanionic cellulose market. Additionally, rising demand for additives that increase the viscosity of fluids at high temperature (150°C) found in seawater, freshwater, and saturated brine well is estimated to propel the demand for polyanionic cellulose significantly during the forecast period. High production cost and fluctuation in raw material prices are expected to restrain the polyanionic cellulose market during the forecast period. However, rising in demand for PAC as a rheology controller, filtrate reducer, and colloid protector in various other end-user industries such as pharmaceutical and chemical is anticipated to create lucrative opportunities for the manufacturers that operate in the polyanionic cellulose market.

Polyanionic Cellulose Market: Key Segments

The global polyanionic cellulose market can be segmented in terms of product type and region. Based on product type, the polyanionic cellulose market can be split into PAC-HV (high viscosity), PAC-LV (low viscosity), and PAC-R (modified). PAC-HV is used to reduce filtration rate in water-based oils and gas drilling fluids. It also helps improve hole cleaning and suspension properties in drilling fluids by stabilizing and increasing the viscosity of a wide variety of fluids. PAC-LV aids in stabilizing gel strength and viscosity in various solids-laden, water-based drilling fluids. PAC-R is used to increase and stabilize viscosity, reduce API filtration rate, improve rheology of many water-based drilling fluids such as solids-free brines, saturated saltwater, freshwater, flocculated mud, inhibited mud, and contaminated systems.

Polyanionic Cellulose Market: Regional Outlook

In terms of region, the global polyanionic cellulose market can be classified into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Europe are leading consumers of polyanionic cellulose. Rising research & development activities in drilling and salt well operations in the upstream oil & gas industry and offshore exploration & production, especially in the U.S. is propelling the demand for polyniaonic cellulose in the country. Additionally, rising usage of PAC in drilling fluid applications due to its properties such as high stability in high temperature applications and high resistance to salty environments fuels its demand in the region. In Europe, France, the U.K., Germany, and Russia are major consumers of polyanionic cellulose. Rising demand for PAC as a food additive in the food & beverage industry and as an emulsifier & stabilizer in the manufacture of injectable medicines & tablets in the pharmaceutical industry is boosting the market in the region. Demand for PAC is expected to rise significantly in Asia Pacific during the forecast period due to its effective bonding properties. The polyanionic cellulose market in Middle East & Africa and Latin America is likely to expand at a moderate pace during the forecast period due to heavy reliance on product import.

Polyanionic Cellulose Market: Key Players

Key players operating in the global polyanionic cellulose market include The Dow Chemical Company, Ashland, IRO Group Inc., and Deva Drill Tech India Limited.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Polyanionic Cellulose Market

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