Plush Toys: Introduction

Plush toys used by growing babies are very soft and sometimes have mirrors attached to them. Plush toys provide comfort to babies.

Global Plush Toys Market: Competition Landscape

Mattel, Inc.

Mattel, Inc. is a global toy manufacturing company involved in the design, manufacturing, and marketing of toys. Mattel, Inc. was set up in 1948 in California, the U.S. The company’s product portfolio includes plush toys which are sold under the brand “Fisher-Price.” It sells toys under the brands “Barbie,” “Hot Wheels,” “Thomas & Field,” “American Girl,” etc. The company manufactures all its plush toys and other products through both company-owned facilities and through third-party manufacturers. Prominent manufacturing plants of Mattel, Inc. are located in Thailand, Mexico, Malaysia, Indonesia, China, Canada, etc. The company sells toys under private labels such as “Matchbox,” “Fireman Sam,” “Enchantimals,” “Uno,” “Polly Pocket,” “MEGA,” etc.    

BANDAI NAMCO Holdings Inc. 

BANDAI NAMCO Holdings Inc. headquartered in Tokyo, Japan, is a global toy manufacturing company established in 2005 by the merger of Bandai and Namco. BANDAI NAMCO Holdings Inc.’s business units include Toys & Hobby Unit, Network Entertainment Unit, Real Entertainment Unit, Visual and Music Production Unit, and IP Creation Unit. The company has operations in the U.S., U.K., France, Spain, China, South Korea, Thailand, Philippines, etc.           

LEGO System A/S

LEGO System A/S, a family owned company was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company’s product portfolio includes plush toys, apparel and accessories, books, costumes, watches & clocks, and stationery. The company has operations in the U.S., Canada, Mexico, U.K., Germany, France, Switzerland, Sweden, Spain, Poland, Norway, Netherlands, Italy, Hungary, China, Australia, etc.    

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Global Plush Toys Market: Dynamics

Rise in infant population and increasing demand for soft toys increasing sale of plush toys

An increase in population of infants and babies is seen globally. According to the United Nations (UN), 250 babies are born every minute across the world. Child mortality rates have declined with the rise in education, increasing disposable income, and change in lifestyle. Global child mortality rate has decreased from 9.32% in 1990 to 7.71% in 2000 to 3.91% in 2017 as per World Bank statistics. This increases the number of infants and babies in the world. Rise in demand for plush toys among consumers for their babies is because of increasing disposable income over the years especially in emerging economies such as China and India. All these factors are increasing the demand for plush toys across the world.  

Global Plush Toys Market: Segmentation

The global plush toys market can be segmented based on:

  • Product Type
  • Distribution Channel
  • Region

Global Plush Toys Market, by Product Type

  • Cartoon Toys
  • Traditional Plush Animals 
  • Battery Operated
  • Action Figures & Model Play
  • Dolls & Play Sets
  • Special Feature Plush Toys and Puppets 

Global Plush Toys Market, by Distribution Channel

  • Supermarkets/ Hypermarkets
  • E-commerce
  • Stores Selling Toys
  • Discount Stores
  • Hobby and Craft Stores
  • Other Sales Channels (Electronics and Video Stores, Gift Shops) 

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The report on the global plush toys market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on market segments across different regions.

Regional analysis of the global plush toys market includes:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa (MEA)
  • South America

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.