Plush Toys Market: Introduction

Plush toys used by growing babies are very soft and sometimes have mirrors attached to them. Plush toys provide comfort to babies.

Global Plush Toys Market: Competition Landscape

Mattel, Inc.

Mattel, Inc. is a global toy manufacturing company involved in the design, manufacturing, and marketing of toys. Mattel, Inc. was set up in 1948 in California, the U.S. The company’s product portfolio includes plush toys which are sold under the brand “Fisher-Price.” It sells toys under the brands “Barbie,” “Hot Wheels,” “Thomas & Field,” “American Girl,” etc. The company manufactures all its plush toys and other products through both company-owned facilities and through third-party manufacturers. Prominent manufacturing plants of Mattel, Inc. are located in Thailand, Mexico, Malaysia, Indonesia, China, Canada, etc. The company sells toys under private labels such as “Matchbox,” “Fireman Sam,” “Enchantimals,” “Uno,” “Polly Pocket,” “MEGA,” etc. 

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BANDAI NAMCO Holdings Inc. 

BANDAI NAMCO Holdings Inc. headquartered in Tokyo, Japan, is a global toy manufacturing company established in 2005 by the merger of Bandai and Namco. BANDAI NAMCO Holdings Inc.’s business units include Toys & Hobby Unit, Network Entertainment Unit, Real Entertainment Unit, Visual and Music Production Unit, and IP Creation Unit. The company has operations in the U.S., U.K., France, Spain, China, South Korea, Thailand, Philippines, etc.           

LEGO System A/S

LEGO System A/S, a family owned company was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company’s product portfolio includes plush toys, apparel and accessories, books, costumes, watches & clocks, and stationery. The company has operations in the U.S., Canada, Mexico, U.K., Germany, France, Switzerland, Sweden, Spain, Poland, Norway, Netherlands, Italy, Hungary, China, Australia, etc.

Global Plush Toys Market: Dynamics

Rise in infant population and increasing demand for soft toys increasing sale of plush toys

An increase in population of infants and babies is seen globally. According to the United Nations (UN), 250 babies are born every minute across the world. Child mortality rates have declined with the rise in education, increasing disposable income, and change in lifestyle. Global child mortality rate has decreased from 9.32% in 1990 to 7.71% in 2000 to 3.91% in 2017 as per World Bank statistics. This increases the number of infants and babies in the world. Rise in demand for plush toys among consumers for their babies is because of increasing disposable income over the years especially in emerging economies such as China and India. All these factors are increasing the demand for plush toys across the world.  

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Global Plush Toys Market: Segmentation

The global plush toys market can be segmented based on:

  • Product Type
  • Distribution Channel
  • Region

Global Plush Toys Market, by Product Type

  • Cartoon Toys
  • Traditional Plush Animals 
  • Battery Operated
  • Action Figures & Model Play
  • Dolls & Play Sets
  • Special Feature Plush Toys and Puppets 

Global Plush Toys Market, by Distribution Channel

  • Supermarkets/ Hypermarkets
  • E-commerce
  • Stores Selling Toys
  • Discount Stores
  • Hobby and Craft Stores
  • Other Sales Channels (Electronics and Video Stores, Gift Shops) 

The report on the global plush toys market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on market segments across different regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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