Numerous technological advancements fostering market growth, coupled with disparity in broadcasting regulations in various regions is what the playout solutions landscape is expected to experience during the forecast period. The dynamics of the playout solutions market, as found by a recent report published by Transparency Market Research (TMR), suggest that, the influx of revenue will continue to increase, as the demand for smart-sizing conventional playout systems prevails.
The need to integrate multiple units performing designated functionalities into a single software application so as to achieve simplification in the otherwise labyrinth installation and maintenance processes is likely to disrupt end-use industries regarding the adoption of playout solutions. Market players are observed partnering with broadcasters to secure long-term growth opportunities in the highly competitive sphere. All-in-all, market players can look at an above-average growth pace of the playout solutions market, with an anticipated CAGR of ~8% during 2019-2027.
Since data security is paramount, broadcasters, telcos, and cable operators are seen scrambling towards cloud-based playout solutions, away from the on-premise ones. Besides security, even scalability, flexibility, and agility are the key drivers alluring end users towards cloud-based solutions.
That being said, on-premise solutions can ensure profitability to large enterprises, while cloud-based solutions serve small- and mid-sized enterprises with their 'pay as you grow' revenue model. Given the large number of benefits offered by cloud-based solutions over on-premise solutions, the former are projected to witness adoption at a CAGR of ~14% during the forecast period, while legacy enterprises will continue to rely on the latter.
As end users continue to look for ways to achieve marginal growth, playout solutions remain coveted to optimize resources by controlling overhead costs. Among others, broadcasters - including international and national ones - make leading end users of the playout solutions market, with a projected overall share of ~53% in 2019. The rising importance of digital media as an effective advertising platform is likely to drive the adoption of playout solutions from the broadcaster user base. However, irregularities in regulations in different regions could cause a roadblock to the otherwise steady stride of the market.
Two opportunities lay open in the playout solutions market for stakeholders.
Since automation holds the key to a successful future in any industry, the advent of 5G technology will serve as a propeller to automation. Currently, broadcasters and content providers leverage the proficiency of AR, VR, and AI technology to understand user behavior and to offer personalized content. These technologies are likely to bring value to user engagement, and be paramount to the digital advertisement industry. Since the rendering of digital content will highly rely on the speed of Internet connections, the introduction of 5G technology will remain integral for the adoption of playout solutions to broadcast digital content.
Another lucrative opportunity can also be derived from user engagement to the content distribution platform. With growing media consumption, content management companies seek better systems with enhanced storage capacities, which offers an opportunity to playout solution providers to offer storage space for efficient broadcast to content distribution companies.
The digital economy concept is scaling up at an impressive rate, as digital revenue continues to grow as a result of the increasing consumption of digital media. Authors of the report opine that, a shift toward digitalization is a major boost to the growth of playout solutions, and as companies do away with their legacy systems, the digital advertising of assets will create opportunities for the playout solutions market.
Since the market is home to numerous participants, user attrition rate will remain high, which pushes these players to enrich their portfolios with innovative offerings. For instance, Amagi Media announced the launch of CLOUDPORT UHD, which boasts of the competency to broadcast media without using GDU processors. In addition, inorganic growth strategies such as acquisitions and mergers also serve as an instrument to widen the clientele base.
Other major players operating in the global playout solutions market and profiled in the report include
1. Preface
1.1. Market Scope
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Market Taxonomy - Segment Definitions
2.2. Research Methodology
2.2.1. List of Primary and Secondary Sources
2.3. Key Assumptions for Data Modeling
3. Executive Summary: Global Playout Solutions Market
4. Market Overview
4.1. Introduction
4.2. Global Market – Macro Economic Factors Overview
4.2.1. World GDP Indicator – For Top 20 Economies
4.2.2. Global ICT Spending (US$ Mn), 2012, 2018, 2023 and 2027
4.3. Technology/Product Roadmap
4.4. Market Factor Analysis
4.4.1. Porter’s Five Forces Analysis
4.4.2. PESTEL Analysis
4.4.3. Ecosystem Analysis
4.4.3.1. Key End User/Customers Analysis
4.4.3.2. Market Channel Development Trends
4.4.4. Market Dynamics (Growth Influencers)
4.4.4.1. Drivers
4.4.4.2. Restraints
4.4.4.3. Opportunities
4.4.4.4. Impact Analysis of Drivers & Restraints
4.5. Key Market Indicator
4.5.1. Broadcasting Industry Overview
4.5.2. No of Broadcasting Events, by Content Type (SVoD+TVoD)
4.5.2.1. Live Sports
4.5.2.2. Recorded Sports
4.5.2.3. Movies
4.5.2.4. Live Music
4.5.2.5. Others (Science and Discovery etc.)
4.6. Adoption of the Playout Solutions, by Content Type
4.6.1. News
4.6.2. Sports
4.6.3. Entertainment and Lifestyle
4.6.4. Science and Discovery
4.6.5. Others (Cartoon, teleshopping, etc.)
4.7. Pricing Model Analysis
4.8. Analysis of supported types of video files
4.8.1. HDV
4.8.2. Windows Media Video
4.8.3. Mpeg
4.9. Global Playout Solutions Market Analysis and Forecast, 2017 - 2027
4.9.1. Market Revenue Analysis (US$ Mn)
4.9.1.1. Historic Growth Trends, 2013-2018
4.9.1.2. Forecast Trends, 2019-2027
4.9.2. Market Opportunity Assessment – By Region/ Country (Global/North America/Europe/Asia Pacific/Middle East & Africa/South America)
4.9.2.1. By Component
4.9.2.2. By End-user
4.9.2.3. By Region/Country
4.10. Competitive Scenario and Trends
4.10.1. Playout Solutions Market Concentration Rate
4.10.1.1. List of Emerging, Prominent and Leading Players
4.10.2. Mergers & Acquisitions, Expansions
4.11. Market Outlook
5. Global Playout Solutions Market Analysis and Forecasts, by Component
5.1. Introduction & Definitions
5.2. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
5.2.1. Solutions
5.2.1.1. On-premise
5.2.1.2. Cloud
5.2.2. Services
5.2.2.1. Support & Consulting
5.2.2.2. Implementation & Integration
5.2.2.3. Operation & Maintenance
6. Global Playout Solutions Market Analysis and Forecasts, by End-user
6.1. Introduction & Definitions
6.2. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
6.2.1. Broadcasters
6.2.1.1. International Broadcasters
6.2.1.2. National Broadcasters
6.2.2. Cable Operators
6.2.3. Telcos
7. Global Playout Solutions Market Analysis and Forecast, by Region
7.1. Overview
7.2. Playout Solutions Market Size (US$ Mn) Forecast, by Region, 2017-2027
7.2.1. North America
7.2.2. Europe
7.2.3. Asia Pacific
7.2.4. Middle East & Africa
7.2.5. South America
8. North America Playout Solutions Market Analysis and Forecast
8.1. Key Findings
8.2. Impact Analysis of Drivers and Restraints
8.3. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
8.3.1. Solutions
8.3.1.1. On-premise
8.3.1.2. Cloud
8.3.2. Services
8.3.2.1. Support & Consulting
8.3.2.2. Implementation & Integration
8.3.2.3. Operation & Maintenance
8.4. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
8.4.1. Broadcasters
8.4.1.1. International Broadcasters
8.4.1.2. National Broadcasters
8.4.2. Cable Operators
8.4.3. Telcos
8.5. Playout Solutions Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017-2027
8.5.1. The U.S.
8.5.2. Canada
8.5.3. Rest of North America
9. Europe Playout Solutions Market Analysis and Forecast
9.1. Key Findings
9.2. Impact Analysis of Drivers and Restraints
9.3. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
9.3.1. Solutions
9.3.1.1. On-premise
9.3.1.2. Cloud
9.3.2. Services
9.3.2.1. Support & Consulting
9.3.2.2. Implementation & Integration
9.3.2.3. Operation & Maintenance
9.4. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
9.4.1. Broadcasters
9.4.1.1. International Broadcasters
9.4.1.2. National Broadcasters
9.4.2. Cable Operators
9.4.3. Telcos
9.5. Playout Solutions Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017-2027
9.5.1. Germany
9.5.2. France
9.5.3. The U.K.
9.5.4. Rest of Europe
10. Asia Pacific Playout Solutions Market Analysis and Forecast
10.1. Key Findings
10.2. Impact Analysis of Drivers and Restraints
10.3. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
10.3.1. Solutions
10.3.1.1. On-premise
10.3.1.2. Cloud
10.3.2. Services
10.3.2.1. Support & Consulting
10.3.2.2. Implementation & Integration
10.3.2.3. Operation & Maintenance
10.4. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
10.4.1. Broadcasters
10.4.1.1. International Broadcasters
10.4.1.2. National Broadcasters
10.4.2. Cable Operators
10.4.3. Telcos
10.5. Playout Solutions Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017-2027
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. Rest of Asia Pacific
11. Middle East & Africa (MEA) Playout Solutions Market Analysis and Forecast
11.1. Key Findings
11.2. Impact Analysis of Drivers and Restraints
11.3. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
11.3.1. Solutions
11.3.1.1. On-premise
11.3.1.2. Cloud
11.3.2. Services
11.3.2.1. Support & Consulting
11.3.2.2. Implementation & Integration
11.3.2.3. Operation & Maintenance
11.4. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
11.4.1. Broadcasters
11.4.1.1. International Broadcasters
11.4.1.2. National Broadcasters
11.4.2. Cable Operators
11.4.3. Telcos
11.5. Playout Solutions Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017-2027
11.5.1. GCC Countries
11.5.2. South Africa
11.5.3. Rest of MEA
12. South America Playout Solutions Market Analysis and Forecast
12.1. Key Findings
12.2. Impact Analysis of Drivers and Restraints
12.3. Playout Solutions Market Size (US$ Mn) Forecast, by Component, 2017-2027
12.3.1. Solutions
12.3.1.1. On-premise
12.3.1.2. Cloud
12.3.2. Services
12.3.2.1. Support & Consulting
12.3.2.2. Implementation & Integration
12.3.2.3. Operation & Maintenance
12.4. Playout Solutions Market Size (US$ Mn) Forecast, by End-user, 2017-2027
12.4.1. Broadcasters
12.4.1.1. International Broadcasters
12.4.1.2. National Broadcasters
12.4.2. Cable Operators
12.4.3. Telcos
12.5. Playout Solutions Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017-2027
12.5.1. Brazil
12.5.2. Rest of South America
13. Competition Landscape
13.1. Market Player – Competition Matrix
13.2. Market Revenue Share Analysis (%), by Company (2018)
14. Company Profiles
14.1. Grass Valley, LLC
14.1.1. Business Overview
14.1.2. Revenue
14.1.3. Key Strategy
14.2. Amagi Media Labs Pvt. Ltd.
14.2.1. Business Overview
14.2.2. Key Strategy
14.2.3. Key Development
14.3. Evertz Microsystem Limited
14.3.1. Business Overview
14.3.2. Revenue
14.3.3. Key Strategy
14.4. BroadStream Solutions, Inc.
14.4.1. Business Overview
14.4.2. Key Strategy
14.4.3. Key Development
14.5. Broadcasting Center Europe (BCE)
14.5.1. Business Overview
14.5.2. Key Strategy
14.5.3. Key Development
14.6. Harmonic, Inc.,
14.6.1. Business Overview
14.6.2. Revenue
14.6.3. Key Strategy
14.7. Brainstorm Multimedia
14.7.1. Business Overview
14.7.2. Key Strategy
14.7.3. Key Development
14.8. Imagine Communications Corp.
14.8.1. Business Overview
14.8.2. Key Strategy
14.8.3. Key Development
14.9. SES S.A.
14.9.1. Business Overview
14.9.2. Revenue
14.9.3. Key Strategy
14.10. Talia Limited
14.10.1. Business Overview
14.10.2. Key Strategy
14.10.3. Key Development
14.11. Encompass Digital Media, Inc.
14.11.1. Business Overview
14.11.2. Key Strategy
14.11.3. Key Development
15. Key Takeaways
List of Tables
Table 1: Pricing Model Analysis
Table 2: List of Emerging, Prominent and Leading Players in Playout Solutions Market (2018)
Table 3: Alliances & Expansions in Playout Solutions Market
Table 4: Global Playout Solutions Market Size, by Component, 2017–2027
Table 5: Global Playout Solutions Market Size, by End-user, 2017–2027
Table 6: Global Playout Solutions Market Regional CAGR 2019-2027(%)
Table 7: Global Playout Solutions Market Size, by Regions, 2017–2027
Table 8: North America Playout Solutions Market Size, by Component, 2017–2027
Table 9: North America Playout Solutions Market Size, by End-User, 2017–2027
Table 10: North America Playout Solutions Market Size, by Country, 2017–2027
Table 11: Europe Playout Solutions Market Size, by Component, 2017–2027
Table 12: Europe Playout Solutions Market Size, by End-User, 2017–2027
Table 13: Europe Playout Solutions Market Size, by Country, 2017–2027
Table 14: Asia Pacific Playout Solutions Market Size, by Component, 2017–2027
Table 15: Asia Pacific Playout Solutions Market Size, by End-User, 2017–2027
Table 16: Asia Pacific Playout Solutions Market Size, by Country, 2017–2027
Table 17: Middle East & Africa Playout Solutions Market Size, by Component, 2017–2027
Table 18: Middle East & Africa Playout Solutions Market Size, by End-User, 2017–2027
Table 19: Middle East & Africa Playout Solutions Market Size, by Country, 2017–2027
Table 20: South America Playout Solutions Market Size, by Component, 2017–2027
Table 21: South America Playout Solutions Market Size, by End-User, 2017–2027
Table 22: South America Playout Solutions Market Size, by Country, 2017–2027
Table 23: Global Playout Solutions Market Competition Matrix
List of Figures
Figure 1: Global Playout Solutions Market Size (US$ Mn) and Forecast, 2017–2027
Figure 2: Global Playout Solutions Market CAGR Breakdown
Figure 3: Global Playout Solutions Market Regional Outline – CAGR (2019-2027)
Figure 4: GDP (US$ Bn), Top Countries (2014 – 2019)
Figure 5: Top Economies GDP Landscape, 2018
Figure 6: Global ICT Spending
Figure 7: Global ICT Spending (%), by Region, 2019E
Figure 8: Global ICT Spending (US$ Bn), Regional Contribution, 2019E
Figure 9: Global ICT Spending (US$ Bn), Spending Type Contribution, 2019E
Figure 10: Global ICT Spending (%), by Type, 2019E
Figure 11: Digital Marketing Channel Investment Priorities (2018)
Figure 12: Growth rates are expected to remain steady, even as the industry is being transformed
Figure 13: Digital revenues will continue to make up more and more of the industry’s income
Figure 14: No. of Broadcasting Events, by Content Type (SVoD+TVoD)
Figure 15: Adoption of the Playout Solutions, by Content Type (2018)
Figure 16: Global Playout Solutions Market Historic Growth Trends (US$ Mn), 2012 – 2017
Figure 17: Global Playout Solutions Market Y-o-Y Growth (Value %), 2013 – 2017
Figure 18: Global Playout Solutions Market Forecast Trends (US$ Mn), 2017 - 2027
Figure 19: Global Playout Solutions Market Y-o-Y Growth (Value %), 2017 - 2027
Figure 20: Global Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 21: Global Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 22: Global Playout Solutions Market Opportunity Analysis, by Region (2019)
Figure 23: North America Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 24: North America Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 25: Europe Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 26: Europe Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 27: Asia Pacific Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 28: Asia Pacific Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 29: Middle East and Africa Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 30: Middle East and Africa Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 31: South America Playout Solutions Market Opportunity Analysis, by Component (2019)
Figure 32: South America Playout Solutions Market Opportunity Analysis, by End-user (2019)
Figure 33: Global Playout Solutions Market Share Analysis, by Component (2019)
Figure 34: Global Playout Solutions Market Share Analysis, by Component (2027)
Figure 35: Global Playout Solutions Market Share Analysis, by End-user (2019)
Figure 36: Global Playout Solutions Market Share Analysis, by End-user (2027)
Figure 37: Global Playout Solutions Market Share Analysis, by Region (2019)
Figure 38: Global Playout Solutions Market Share Analysis, by Region (2027)
Figure 39: North America Playout Solutions Market Share Analysis, by Component (2019)
Figure 40: North America Playout Solutions Market Share Analysis, by Component (2027)
Figure 41: North America Playout Solutions Market Share Analysis, by End-user (2019)
Figure 42: North America Playout Solutions Market Share Analysis, by End-user (2027)
Figure 43: North America Playout Solutions Market Share Analysis, by Country (2019)
Figure 44: North America Playout Solutions Market Share Analysis, by Country (2027)
Figure 45: Europe Playout Solutions Market Share Analysis, by Component (2019)
Figure 46: Europe Playout Solutions Market Share Analysis, by Component (2027)
Figure 47: Europe Playout Solutions Market Share Analysis, by End-user (2019)
Figure 48: Europe Playout Solutions Market Share Analysis, by End-user (2027)
Figure 49: Europe Playout Solutions Market Share Analysis, by Country (2019)
Figure 50: Europe Playout Solutions Market Share Analysis, by Country (2027)
Figure 51: Asia Pacific Playout Solutions Market Share Analysis, by Component (2019)
Figure 52: Asia Pacific Playout Solutions Market Share Analysis, by Component (2027)
Figure 53: Asia Pacific Playout Solutions Market Share Analysis, by End-user (2019)
Figure 54: Asia Pacific Playout Solutions Market Share Analysis, by End-user (2027)
Figure 55: Asia Pacific Playout Solutions Market Share Analysis, by Country (2019)
Figure 56: Asia Pacific Playout Solutions Market Share Analysis, by Country (2027)
Figure 57: Middle East & Africa Playout Solutions Market Share Analysis, by Component (2019)
Figure 58: Middle East & Africa Playout Solutions Market Share Analysis, by Component (2027)
Figure 59: Middle East & Africa Playout Solutions Market Share Analysis, by End-user (2019)
Figure 60: Middle East & Africa Playout Solutions Market Share Analysis, by End-user (2027)
Figure 61: Middle East & Africa Playout Solutions Market Share Analysis, by Country (2019)
Figure 62: Middle East & Africa Playout Solutions Market Share Analysis, by Country (2027)
Figure 63: South America Playout Solutions Market Share Analysis, by Component (2019)
Figure 64: South America Playout Solutions Market Share Analysis, by Component (2027)
Figure 65: South America Playout Solutions Market Share Analysis, by End-user (2019)
Figure 66: South America Playout Solutions Market Share Analysis, by End-user (2027)
Figure 67: South America Playout Solutions Market Share Analysis, by Country (2019)
Figure 68: South America Playout Solutions Market Share Analysis, by Country (2027)
Figure 69: Market Share Analysis (2018)
Figure 70: Harmonic, Inc. Net Sales, by Region, 2018 (US$ Mn)
Figure 71: Harmonic, Inc. Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 72: SES S.A. Net Sales, by Region, 2018 (US$ Mn)
Figure 73: SES S.A. Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 74: Evertz Microsystems Limited Net Sales (US$ Mn), by Geography, 2018
Figure 75: Evertz Microsystems Limited Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
Figure 76: Grass Valley USA, LLC (Belden Inc.)Net Sales (US$ Mn), by Geography, 2018
Figure 77: Grass Valley USA, LLC (Belden Inc.)Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018
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Playout Solutions Market
