‘Platform as a Service’ (PaaS) in combination with IaaS and SaaS is a cloud computing service model. The global Platform as a Service (PaaS) market was valued at USD 1.60 billion in 2013 and is forecast to grow at a CAGR of 25.7% from 2014 to 2020. PaaS, due to its service model, allows for low capital investment. It enables the deployment of applications without the need for provisioning hosting capabilities. It, thus, helps save on the cost incurred for buying and managing the underlying hardware and software. The PaaS model minimizes the incremental cost required for scaling the system with growth in the service usage, while allowing for resource sharing, reuse, life-cycle management, and automated deployment. For these benefits, PaaS is preferred over other solutions for application and service development.
The flexibility, agility, scalability and efficiency offered by PaaS solutions are key factors which attract the small, medium as well as large enterprises to switch to PaaS solutions. In addition, the rising focus of enterprises in reducing capital expenditure (CAPEX) and diverting the spending to operational expenditure (OPEX) can also be served by PaaS solutions. The global PaaS market is expected to reach a market size of USD 7.98 billion by 2020. Furthermore, the pay-per-use features offered by PaaS coupled with high efficiency of PaaS solutions is another major factor fueling the global PaaS market. However, high fragmentation of market at regional levels hinders the market growth. In addition, the global PaaS market is still characterized by low adoption across the small and medium enterprises (SMEs), predominantly due to low awareness about benefits of PaaS. The key vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., and IBM Corp., among others. The significant opportunity for the key vendors lies in providing BPaaS and Open PaaS solutions to their clientele, thereby bolstering PaaS adoption rate.
The high efficiency, scalability, agility, and pay-per-use features offered by the public PaaS model led to the segments’ dominance in 2013. The expected monetizing of public PaaS functionalities owing to the rapid advances taking place in the mobile, social, and real-time applications sector is a factor which will sustain the segments dominance during the forecast period 2014 to 2020. Furthermore, private PaaS model is analyzed to be the most attractive segment growing at rates faster than both the public and hybrid PaaS models. This is a result of the growing adoption of private PaaS by enterprises in order to minimize business and technical risks, efficiently govern their platforms, and reduce infrastructure complexity.
Application Infrastructure and Middleware (AIM) segment is vital technology for business applications, which are either deployed on-premise or off-premise. In 2013, the AIM segment led the global PaaS market. Thus, the PaaS vendors are looking forward to provide AIM solutions to their clientele, to strengthen their footprints in the PaaS market. Furthermore, the large scale adoption of SaaS is further expected to fuel the adoption of PaaS for customization, extension, and integration and deployment of the cloud-based applications.
North America led the PaaS market in 2013, accounting for over half of the global market revenue share. This is owing to the significant adoption of cloud based services (SaaS, IaaS, PaaS) by SMEs as well as large enterprises in the region. Rest of the World and Asia Pacific are expected to the fastest growing markets for PaaS owing to the rapid technological as well as infrastructural advancements coupled with high growth in sectors such as telecom, and IT in the regions. The enterprises in the region are looking to leverage PaaS offerings to provide differentiation, as most of the software available from the cloud is standardized.
‘Platform as a Service’ (PaaS) is a segment of the cloud computing services. In PaaS, customers are provided with a computing platform and a stack of solutions or tools to further develop applications. When coupled with IaaS and SaaS, it is a cloud computing service model. PaaS aids the deployment of applications or services without the complexity of provisioning hosting capabilities and the cost of managing and buying the underlying software and hardware. Thus, PaaS provides low initial cost, resource sharing, incremental cost with growth in your service usage, management services, automated deployment, reuse, and life-cycle management. All these benefits make PaaS an ideal solution for service and application development.
The research study titled as “Platform as a Service (PaaS) Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020” provides strategic analysis of the global PaaS market along with the market growth forecast for the period 2014 to 2020 (size in USD Million). The report includes in-depth analysis of the market drivers, restraints, and industry trends. The report further highlights the significant growth opportunities for PaaS in the coming years.
The research study provides extensive assessment of vendor strategies for succeeding in the PaaS market. Furthermore, the report analyzes the current and future market potential of the PaaS market. The report segregates the market based on PaaS types, and implementation scenarios across different geographies which include North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).
The report segments the market based on implementation types which includes private cloud, public cloud and hybrid cloud. The market has been further segmented by types into application development, application infrastructure and middleware (AIM), business intelligence platform (BIP), and database management systems (DBMS). For detailed understanding of the PaaS market, all these segments have been also estimated for above four geographies in terms of revenue (USD million).
The report further segments the market based on end-user verticals which include banking, financial institutions and services (BFSI), technology, retail, distribution & CPG (Consumer Packaged Goods), online business, media & entertainment, healthcare & life sciences, electronics, telecom, education services, professional services, public sector, manufacturing, energy & utility, and travel & transport. The current (2013) and future (2020) PaaS adoption rate (%) for all the above end-use verticals has also been provided in the research report.
The market share analysis of the key players in the global PaaS market has been included in the study to provide in-depth understanding of the competitive positioning of the leading vendors. The report further provides the competitive strategies adopted by PaaS players worldwide. In addition, the report includes a detailed analysis of the prevalent market situation, and industry trends for PaaS, used across various end-use verticals.
The market research study analyzes the PaaS market at a global level, and provides revenue estimates in terms of USD million for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The values for 2012 and 2013 are the actual values with 2013 considered as base year and 2012 as historic data. The 2014 value is estimated size for the current year where as values for 2015 – 2020 are market forecasts based on analysis of existing dynamics and their future impact. The high level analyses, such as value chain analysis and Porter’s five forces analysis provide insights to competitive scenario in the PaaS ecosystem (market). The market estimates have been analyzed considering the market dynamics and impact of various political, economical, social, technological, and legal factors, influencing the market growth.
The vendors have been profiled and key pointers about company overview, financial overview, business strategies, and recent developments in the PaaS market are included. Some of the major vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., IBM Corp., ActiveState Software Inc., Oracle Corporation, Red Hat, Inc., SAP SE, EMC Corporation, Software AG, VMware Inc. and AT&T Inc.
Global Platform as a Service (PaaS) Market Segmentation
Global Platform as a Service (PaaS) Market, By Implementation Type
- Public Cloud
- Private Cloud
- Hybrid Cloud
Global Platform as a Service (PaaS) Market, By Type
- Application Development
- Application Infrastructure and Middleware (AIM)
- Business Intelligence Platform (BIP)
- Database Management Systems (DBMS)
Global Platform as a Service (PaaS) Market, By End-users
- Retail, Distribution & CPG
- Online Business
- Media & Entertainment
- Healthcare & Life Sciences
- Education Services
- Professional Services
- Public Sector
- Energy & Utility
- Travel and Transport
Global Platform as a Service (PaaS) Market, By Geography
- North America
- Asia Pacific
- Rest of the world (RoW)