Plastisols are dispersions of homopolymers and vinyl acetate copolymers of vinyl chloride in conventional polyvinyl chloride plasticizers. Plastisols are also composed of pigments, fillers, thixotropic agents, blowing agents, stabilizers, etc. The plastisols market can be segmented based on application, processing technique, end-use industry, and region. Based on application, the plastisols market can be divided into coating, sealants, printing ink, slush molding, and others. Plastisols are used to coat cable insulation, gloves, shoes, boots, tool handles, dishwasher racks, dish drainer baskets, and napkin holders. In terms of processing technique, the plastisols market can be segregated into dipping, spread coating, screen printing, casting, and spraying. Based on end-use industry, the plastisols market can be split into construction, textile, automotive, toys, and others. The coating application segment dominated the global market for plastisols in 2016. This trend is expected to continue during the forecast period. Application of plastisols as coatings, especially on pre-primed metal components, requires excellent adhesion of plastisols to the material onto which they are coated. Poor adhesion impacts the efficacy of protective coating.
A processing technique is used to coat plastisols onto the surface of different materials based on the application. Dipping consists of dipping the substrate into a bath of the plastisol paste. There are two types of dipping methods: hot dipping and cold dipping. The hot dipping process includes a substrate that is supposed to be coated. It heated at a high temperature and dipped in a bath of plastisol for a specific period of time. In order to control the heat, cooling coils are used in the plastisol bath. Cold dipping is used when the substrate to be coated cannot be preheated. Under this process, the substrate is dipped in a plastisol bath, which consists of a plastisol paste that is adjusted to control the weight of plastisol and coating thickness. The formulation of plastisol depends upon the materials that build the yield of plastisol. Once the substrate goes through the dipping process, it is removed from the plastisol bath and sent for heat fusion process in an oven. This is followed by cooling the substrate at ambient temperature. Spread coating technique requires roller and knife coaters to coat fabric, paper, and steel. Important factors in this process determining the efficacy of the end product include compound viscosity characteristics, speed of coating, clearance between the web and the knife or roll, and type and angle of the knife. Plastisols can also be sprayed onto the surface of target product using pressure and suction guns.
Construction and textile dominate the market in terms of end-industries using plastisols. Plastisols for printing ink for textile should have properties such as stable viscosity, pigmentation, long shelf-life, and over-printable. Over-printability characteristic enables the printer to print continuously without stopping to clean the screen to avoid offsetting of ink. Plastisols are used as sealants in the paint shop area of the body assembly line in the automotive industry. Plastisols adhere to primed metal surfaces, which are then painted over to make metal surfaces more durable. The construction segment is anticipated to expand at a faster pace compared to other segments of the plastisols market.
In terms of demand, the plastisols market in Asia Pacific and Middle East & Africa is estimated to expand at a faster pace during the forecast period. Countries such as China, India, the UAE, and Saudi Arabia are among the major countries in Asia Pacific and Middle East to witness high growth for the plastisols market. Growth in the construction industry is projected to drive the plastisols market in Asia Pacific. Major companies operating in the global plastisols market include Fujifilm Corporation, KOBAYASHI & CO., LTD., PolyOne Corporation, PolySol LLC, Polyblend, Triangle Ink, International Coatings Company, and Plastic Coating Corporation.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.