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Pilates is a technique of doing exercises by using a special apparatus which is designed to enhance flexibility, posture, physical strength, and mental awareness. Pilates also improves joint health and bone density. It is a highly effective rehabilitation component for individuals who are recovering from joint or spinal injuries. Systematic practice of pilates leads to increased lung capacity and circulation. Pilates equipment are most commonly used in pilates studios. Pilates reformers and pilates chairs are most commonly used Pilates equipment in boutique studios and local health clubs.

Key factors driving the pilates equipment market include increase in the focus on fitness, requirement for lightweight pilates equipment, and rise in the demand of pilates equipment in clinics, local health clubs, and physiotherapy centers. Evolution in e-commerce has created immense opportunities for producers and distributors of pilates equipment operating in the market. In order to cater to a comprehensive range of customers across the world, producers and distributors of pilates equipment are focusing on selling their products through various e-commerce websites. Promotion of pilates equipment through various online channels is projected to offer lucrative opportunities to the pilates equipment market in the next few years. On the other hand, high costs associated with pilates equipment is one of the major factors hampering the market.

The global pilates equipment market can be segmented based on product, distribution channel, application, and region. In terms of product, the market can be segmented into pilates machines, pilates balls, pilates rings, pilates mats, and others. The pilates machines segment is likely to expand at a high growth rate during the forecast period. The segment includes products such as trapeze & towers, arcs, reformers, chairs, and barrels. In terms of distribution channel, the market can be bifurcated into online and offline. Companies such as Peak Pilates, Balanced Body, and Merrithew are supplying their products through third-party distributors. This step is estimated to expand their customer base worldwide. Based on application, the pilates equipment market can be divided into commercial purpose and personal purpose. Commercial pilates equipment are largely used in boutique studios. Boutique studios play a significant role in growth of the pilates equipment market, as individuals prefer personalized fitness. Based on region, the global pilates equipment market can be segmented into Europe, North America, Asia Pacific, South America, and Middle East & Africa. The market in North America and South America is anticipated to register a significant growth rate during the forecast period, due to increase in popularity of both physical and mental exercises, such as yoga, in these regions. Pilates equipment are largely used in countries such as the U.S., Mexico, and Canada in North America and Brazil in South America. The pilates equipment market in Europe is projected to expand at a considerable pace during the forecast period, due to rise in popularity of pilates studios in the region. This is expected to augment the demand for investment casting in these countries from 2018 to 2026.

Prominent players operating in the global pilates equipment market are Balanced Body, Merrithew Corporation, Stamina Products Incorporation, Gratz Industries LLC, Mad Dogg Atheletics Incorporation, Sivan Health and Fitness, Tone Pilates, Xtend Pilates, The Joint Workshop Pty Ltd, AGM Group, Bonepilates, Peak Pilates, and Tirado Pillates Apparatus. Major brands are likely to focus on innovation of new products and research & development activities to strengthen their foothold in the global pilates equipment market. Companies are adopting mergers and acquisitions and forming joint ventures with local players to expand their product portfolios. Manufacturers in developing economies are focusing on decreasing their cost of production.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Pilates Equipment Market

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