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Pickle is form of a relish that is made up of either vegetables or fruits that is preserved in brine or vinegar. Pickles are made my immersing the fruits or vegetables in the brine or vinegar solution and stored for a period of time during which the ingredients goes through the pickling process and acquire the desired taste. Pickles are usually sweet or sour in taste and are often spicy. They acquire the taste of the key ingredient which is the vegetable or fruit of which the pickle is made. Pickles are consumed both as savory items as well as accompaniments with main courses especially in the Indian cuisine. The global pickle market is segregated on the basis of type, distribution channel and region. Based on type, the global market  for pickles is segmented into fruit and vegetables. Fruit pickles are further sub-divided into mango, cucumber, orange and others. Vegetable pickles are further sub-divided into chili, cabbage, carrots, bell peppers and others. Fruit pickles held majority market share in 2016 and is anticipated to hold its dominant market share throughout the forecast period. Vegetable pickles are anticipated to witness the fastest growth rate during the forecast period of 2017-2025. This is attributed to increased demand for these types of pickles in the Asia Pacific region as an accompaniment with food during meals.

Based on distribution channel the global pickle market is segregated into supermarkets/hypermarkets, departmental stores and convenience stores. Supermarkets/hypermarkets held majority market share in 2016 and is anticipated to hold its position throughout the forecast period. This is attributed to large scale business that they do which leads to bigger revenue generation. This segment is also anticipated to witness the fastest growth rate during the forecast period of 2017-2025 owing to repeat business that they do through customers.

Major drivers driving the global pickle market include health benefits that pickles offer. Apart from being a taste enhancer in everyday foods, pickles also have numerous health benefits which is triggering market growth globally. Pickles are proven antioxidants which prevents free radicals to attack the human body. They also help in digestion as they have probiotic properties in them. They are also a source of natural nutrients such as iron, vitamin, calcium, potassium and others. They are also proven to be reducing ulcers and provide protection.

Therefore, they are driving the market positively. In addition, rising awareness about GMO products is also triggering market growth for organic pickles. The growing awareness about the harmful effects of GMO products is shifting the demand trends towards organic pickles which is in turn, triggering market growth. Lack of use of preservatives in organic pickles reduces their shelf-life due to which they cannot be stored for a longer period of time. This is acting as a major restraint to the global pickle market. Rising demand for pickles in countries of Asia Pacific and Middle East & Africa will provide great opportunity to the global pickle market.

Geographically, the global market for pickles is segregated to North America, Europe, Asia Pacific, Middle East & Africa and Latin America. North America and Latin America combined makes the most dominant region in the global market for pickles. This is attributed to larger consumption of pickles among the consumers in North America due to their differentiating taste and taste enhancing capabilities. Asia Pacific is anticipated to witness the fastest growth rate during the forecast period owing to increased demand for pickles among consumers as a savory product and also as food enhancers. Developing nations such as China and India are showing substantial growth rate in this region.

Major players of the global pickle market include ADF Foods (India), Del Monte Foods (U.S.), Mt. Olive Pickle Company (U.S.), Kraft Foods Inc. (U.S.), Reitzel International (Switzerland), Pinnacle Foods, Inc. (U.S) and Mitoku Company, Ltd. (Japan) among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Pickle Market

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