Physiotherapy Services Market: Overview
Physiotherapy also known as physical therapy is provided by physiotherapist to the patients suffering from disabilities and impairments of mobility. Physiotherapists are healthcare professionals who are efficient in diagnosis and treatment of aforementioned medical conditions. Physical therapy also involves an interaction between patient and physiotherapist in order to access and diagnose the potential movement in the patient. It also helps in setting certain goals for early and effective physiotherapy. Quality of life coupled with functional ability of various body organs are enhanced by availing physiotherapy.
Physiotherapy Services Market: Segmentation
Based on the mode of treatment, physiotherapy services market can be segmented as exercise, manual therapy, specialized treatments and others. Specific exercises are advised to patients for the ailment of their disabilities. Manual therapy includes massage, mobilization and manipulation. In massage, pressure in applied on soft tissues of the body, in order to increase blood circulation and relax muscles. In mobilization, slow motioned movement activities are performed on patient to mobilize muscles.
In manipulation, pressure is applied on joints with the help of specific machines or manually (via hands), enabling their movements. Specialized treatments include vestibular rehabilitation, wound care, pelvic health, oncology and decongestive lymphatic drainage. Vestibular rehabilitation is helpful to patients who have problems like vertigo. Wound care therapy is provided to those whose wound is not healing soon due to poor blood circulation. Pelvic health therapy is advised to the patients suffering from urinary incontinence and pelvic pain.
Oncology therapy is provided to patients suffering from cancer in order to relieve them from pain and to enhance quality of life. Decongestive lymphatic drainage is special form of massage that helps reduce swelling lymphatic system due to improper draining of fluids from tissues.
Physiotherapy services market can also be segmented based on the area specification of the therapy such as: orthopedic, geriatric, cardiovascular and pulmonary, integumentary, neurological, pediatric, women's health and palliative care. Among all these, orthopedic and geriatric physiotherapy services market accounted for the largest share of the total market. This large market size is attributed to their wide application in orthopedic field coupled with catering the requirements of geriatric population. Also, increasing geriatric population that usually suffers from mobility, disability and joint problems due to weak bones is also expected to propel the demand for availing physiotherapy to increase the quality of life.
Physiotherapy Services Market: Drivers
The market for physiotherapy services is expected to increase at a significant growth rate owing to rising geriatric population across the world. Elderly people usually suffer from various ailments such as arthritis, cardiovascular diseases and chronic pain. Hence, they accentuate the demand for availing physiotherapy services to relax their body from the ailments. Elderly people are also raising the demand for palliative care that is provided via physiotherapy.
The World Health Organization has projected that by 2050, global geriatric population will reach a count of nearly 2 billion which was around 547 million in 2010. Similarly, increasing incidences of orthopedic disorders will further accentuate the growth of physiotherapy services market. Likewise, increasing women’s healthcare concern will also augment the growth of physiotherapy services market. Pregnant women require special physiotherapy services for maintaining their fetus growth and their health.
Hence, all the aforementioned factors will boost the growth of physiotherapy services market. The major players operating in physiotherapy services market include AmeriCare Physical Therapy, Meier & Marsh Physical Therapy, Rehab Alternatives, FullMotion Physical Therapy, Elam Sports Oahu and Minsu's Healing Oasis amongst other significant players.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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