Photocatalytic Coatings Market: Overview
Photocatalytic coating products is a result of photocatalysis reaction. Photocatalysis is the acceleration of a photoreaction in the presence of a catalyst. In catalyzed photolysis, light is absorbed by an adsorbed substrate. In photo-generated catalysis, the photocatalytic activity (PCA) depends on the ability of the catalyst to create electron–hole pairs, which generate free radicals that are able to undergo secondary reactions. A common application is electrolysis of water molecules by titanium dioxide (TiO?). A photocatalytic coating is capable of maintaining itself on the surface on which it is applied and get rid of the dirt accumulated on the surface on its own.
When photocatalytic coatings are exposed to any ultraviolet (UV) light source such as the sun, their oxidative property decomposes the organic substances such as microbes present on their surface. Hydrophilic nature of the coating causes the water that comes in contact with it to form an even layer, thereby allowing the dust and dirt accumulated on the surface to wash away. These two properties of photocatalytic coatings create the ‘self-cleaning’ effect.
Photocatalytic Coatings Market: Dynamics & Trends
In recent years, ‘self-cleaning’ coatings using photocatalytic titanium dioxide (TiO2) have gained considerable attention. With the assistance of a little UV light from a fluorescence source or sunlight, TiO? offers two unique properties: (a) high oxidation power, and (b) super- hydrophilicity.
High oxidation power can be employed to kill bacteria attached on a wall or remove foul smell from stains in a toilet (TiO?-coated tiles and TiO?-coated glass are commercially available). Super-hydrophilic property can allow dirt and stains to get easily washed away with water or by rainfall when photocatalytic coatings are applied on exterior surfaces. However, due to its high photoreactivity, a TiO? coating cannot be applied directly onto an organic paint surface. It may attack the paint surface, causing the ‘paint-chalking phenomenon’. This factor has limited the use of TiO? coatings.
Reduction in use of TiO? coatings is an effective technique that provides an inorganic–organic layer between the painted surface and the TiO? coating to avoid the effect of paint-chalking. This interlayer functions as a binder for TiO? particles and a barrier to prevent the damage of substrate caused by the photocatalytic reaction. With this approach, continuous and sustained self-cleaning effect can be attained on the surface of painted panels. For a building without photocatalytic coatings, physical cleaning (usually using strong detergents or high-pressure water jets) is required. It can cause damage to the building material. The same material when treated with photocatalytic self-cleaning coatings can last longer. This naturally leads to low maintenance costs.
Photocatalytic Coatings Market: Segmentation
The photocatalytic coatings market can be divided by application (commercial buildings, residential buildings, heritage buildings/structures, and educational institutions) and by region (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa).
Photocatalytic Coatings Market: Region-wise Outlook
The global market for photocatalytic coatings is expanding at a significant rate. The market in Asia Pacific, especially in India, Bangladesh, Sri Lanka, and China is expanding at a rapid pace. Considerable growth of the market in Middle East & Africa is expected during the forecast period, owing to overall economic development of the region and high demand for electronic products, textiles, automobiles, and plastics in the region.
Photocatalytic Coatings Market: Key Players
Key players operating in the global photocatalytic coatings market include Alpha Coatings, Photocatalytic Coatings Ltd., GP Asbestos, Saint-Gobain, and International Coatings Company.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.