Phenethyl Alcohol Market: Introduction

  • Phenethyl alcohol is a colorless, transparent, slightly viscous liquid. Phenethyl alcohol is used in the formulation of eye area makeup, makeup products, skin care products, shampoos, perfumes, and colognes in cosmetics and personal care products.
  • Phenethyl alcohol is also known as 2-phenylethanol. It prevents or retards bacterial growth, thus protecting cosmetics and personal care products from spoilage. Phenethyl alcohol also imparts fragrance to products.

Key Drivers of Phenethyl Alcohol Market

  • According to L'Oréal, a leading manufacturer of cosmetic products, the global cosmetic market was valued at US$ 532 Bn in 2018 and is expected to expand at a CAGR of approximately 5.5% by 2020. The global cosmetic market is primarily driven by the rise in urbanization; continuous increase in online beauty spending; expansion of social networks; increase in consumer interest in new, different, and premium products; growth in global population of senior citizens; and surge in the upper middle class population.
  • The global cosmetics industry is becoming competitive, as key players from the U.S., France, and China have established new businesses in India and Mexico. Companies in Europe have expanded their product portfolio. This has led to an increase in market share of companies in the global Phenethyl Alcohol Market.
  • According to a repor published by Infinitus, a China-based company specializing in manufacture of cosmetic products, the cosmetics market in Latin America is projected to reach US$ 68.92 Bn by 2020. Additionally, the personal care & cosmetics industry in the region is expanding at a rapid pace. It is followed by energy drinks, pharmaceuticals, malls, and smartphones industries. Phenethyl alcohol is a primary ingredient in the formulation of cosmetics products. Thus, the global phenethyl alcohol market has been expanding in tandem with the cosmetics industry.

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Cosmetics & Personal Care Application Segment to Offer Lucrative Opportunities

  • In terms of volume, the personal care & cosmetics segment accounted for major share of the global phenethyl alcohol market in 2019. Phenethyl alcohol plays an important role in getting rid of fine hair, dead skin, and wrinkles. It also prevent aging of the skin.
  • Phenethyl alcohol is extensively employed as an exfoliating and moisturizing agent in skin care and hair care formulations. In hair care, phenethyl alcohol is used in revitalizing shampoos, conditioners, detanglers, and hair & scalp masks.
  • In skin care, phenethyl alcohol is employed in exfoliation products, skin-peeling products, creams, serums, lotions, cleansers and toners, moisturizing skin creams and lotions, skin lightening combinations, and men’s care products

Availability of Superior Performance Substitutes for Phenethyl Alcohol Likely to Hamper Phenethyl Alcohol Market

  • Phenethyl alcohol is used extensively in personal care products such as skin care and hair care products. Phenethyl alcohol is used as an exfoliating and moisturizing agent in various personal care product formulations. Development of alternate products, with similar or better functional values, is a major factor restraining the market. Salicylic acid, which is a beta hydroxyl acid, is a key substitute to phenethyl alcohol in skin care product formulations. Salicylic acid is more effective in terms of skin exfoliation compared to phenethyl alcohol. Various companies have been using salicylic acid in their product formulations.

Asia Pacific Expected to Hold Major Share in the Global Phenethyl Alcohol Market

  • Based on region, the global phenethyl alcohol can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Asia Pacific is estimated to constitute key share of the market during the forecast period, owing to the presence of a number of personal care product manufacturing companies in the region. China is expected to account for prominent market share, due to the presence of large number of chemical industries in the country.
  • The market in North America is projected to expand at a rapid pace during the forecast period, due to increase in production of cosmetics in the region

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Key Players in Phenethyl Alcohol Market

The global phenethyl alcohol market is highly concentrated, with the top manufacturers accounting for approximately 35% to 40% share. Key players operating in the global phenethyl alcohol market include:

  • Eco Organics
  •  Shanghai Shenbao Flavors& Fragrances Co.,Ltd.
  •  Evesa
  •  Cinch Chemicals Pvt.Ltd.
  • Novorate Biotech
  •  Hubei Jusheng Technology Co.Ltd.

Global Phenethyl Alcohol Market: Research Scope

Global Phenethyl Alcohol Market, by Application

  • Cosmetics & Personal Care
  • Pharmaceuticals
  • Chemical Intermediate
  • Others

Global Phenethyl Alcohol Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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