Phablets are smartphones with powerful processors of 1 GHz and above and screen size ranging between five inches and seven inches. They combine the features of smartphones and tablet PCs, and are the best choice for consumers who cannot afford both these devices at the same time. Smaller size of phablets as compared to tablet PCs makes it easier for users to carry them wherever they go. A phablet has all the features of a tablet PC such as touchscreen, mobile operating system, customized apps, integrated camera, and virtual keyboard among others. Superphones feature powerful processor of 1 GHz and above and have screen size ranging between four inches and five inches. Phablets and superphones are becoming rapidly popular due to their larger screen size and improved display quality. The global market for phablets and superphones, in terms of volume sales, is expected to grow at a compounded annual growth rate of 25.8% from 2012 to 2018.
The trends in the mobile industry are changing continuously. Starting from the brick-sized cell phones in the late eighties, the design of mobile phones has changed significantly with increasing features being incorporated in a single device. Today’s cell phones are far more than just a communication device. Features such as 3G connectivity, social media, games, music, graphics, and other applications have made mobile phones more popular among the youth. Continuous technological developments in cell phones in terms of processor speed, high resolution displays, and larger batteries have been driving the market. Smartphone is the term used for a mobile phone that uses an operating system with advanced connectivity and capability better than a feature phone. The operating systems used by smartphones include Symbian, Android, iOS, BlackBerry, Bada, Microsoft Windows, webOS, and embedded Linux among others. These platforms can be installed on different mobile phones and a device can receive multiple software updates over its lifetime.
Smartphones have screen sizes ranging between 2.8 inches to 3.5 inches. It is fairly difficult to navigate documents, web pages, etc. on such a small screen using touch interface. Increase in web browsing due to 3G and 4G networks and growing media consumption makes larger displays more desirable. Tablets have displays sizes ranging anywhere between seven inches and ten inches. However, it is not feasible to carry a mobile phone as well as tablet. This gave rise to the invention of phablets and superphones.
Android operating system currently dominates the global phablets and superphones market contributing to a share of around 82% and 87% respectively. North America was the largest market for phablets and superphones, in terms of volume sales.
Asia Pacific is the fastest growing market, expected to surpass North America by 2015, in terms of volume sales. Samsung is the leader in global phablets and superphones manufacturing with Samsung Galaxy S series superphones and Galaxy Note and Note II phablets dominating the global market. Apart from Samsung, LG, HTC, and ZTE are the popular manufacturers for phablets and superphones.
The research report on the global phablets and superphones market provides in-depth analysis of the market based on its major product segments and geographies for the period from 2012 to 2018. The report provides complete understanding of the driving factors, restraints, and prevailing trends behind the popularity of phablets and superphones. It also presents estimates and forecast for all the market segments and explains the impact of various factors on these segments.
The trend in the mobile industry is changing continuously. Starting from brick-sized cell phones in the late eighties, the size and design of mobile phones have changed significantly, with increasing features being incorporated in a single device. Today’s cell phones are far more than just a communication device. Features such as 3G connectivity, music, graphics, social media, games, and other applications have made mobile phones more popular among youths. Earlier, smartphones had screen size between 2.8 inches to 3.5 inches. The smaller screen size of smartphones made it difficult to perform various functions such as navigating documents, surfing the internet, watching videos, and gaming among others. Superphones have screen size between 4 inches and 5 inches and are large enough to serve the above mentioned purposes. After the introduction of tablet PCs in the market, these devices became rapidly popular due to their larger screen size and ability to perform functions similar to a personal computer. However, it was difficult to carry a tablet PC in one’s pocket with screen size ranging between 7 inches and 10 inches. Phablets are devices with screen size between tablet PCs and smartphones and have powerful processors. They can function as both a smartphone as well as a tablet PC.
Continuous technological developments in cell phones in terms of processor speeds, high resolution displays, and larger batteries are driving the market for mobile phones nowadays. Smartphone is the term used for a mobile phone that uses an operating system with advanced connectivity and capabilities better than a feature phone. The operating systems used by smart phones include Symbian, Android, iOS, BlackBerry, Bada, Microsoft Windows, webOS, and embedded Linux among others. These operating systems can be installed on different mobile phones and a device can receive multiple software updates over its lifetime.
The report study on global phablets and superphones analyzes this market based on product types, operating systems, and major geographies. The major geographies covered include North America, Europe, Asia Pacific, and Rest of the World. The report provides complete analysis of the factors responsible for driving and restraining the global phablets and superphones market. The phablets and superphones market is divided into sub-segments based on various platforms in order to enable stakeholders across the supply chain to take advantage of the strategic analyses included in the report. The competitive landscape section in the report presents market share analysis of major players in the global phablets and superphones market in 2012.
Apart from the above cross sectional analysis of the market, the report also provides competitive profiling of major players engaged in phablets and superphones manufacturing, their market positioning, business strategies, and various recent developments. Samsung is the largest manufacturer of phablets and superphones with Samsung Galaxy S series models dominating the superphones segment and Galaxy Note and Note II models dominating the phablets segment. Other important manufacturers of phablets and superphones include LG, HTC, Google, Huawei, Panasonic, Asus, and Acer among others. The report also provides better understanding of the market with the help of Porter’s five forces analysis and further highlights the competitive scenario across different levels of the value chain. In all, the report provides detailed analysis of the global phablets and superphones market along with the market forecast, in terms of revenue (USD million) for all the segments during the forecast period from 2012 to 2018.
The global market for phablets and superphones is segmented as follows:
Phablets and Superphones Market
By Operating System
- North America
- Asia Pacific
- Rest of the World