Personalized Supplement Market

Personalized Supplement Market: Introduction

A personalized nutrition approach is based on nutrition advice to make dietary changes in order to improve health, along with lowering the risk of conditions such as Type 2 diabetes, heart diseases, and obesity. The lifestyle of the common man is changing with rapid urbanization and becoming more sedentary. Consumers are relying heavily on ready-to-eat food, which is leading to compromised nutrition.

Key drivers of the personalized supplement market

The personalized supplement market growth is driven by rising health awareness, a shift toward personalized nutrition approach, and growing demand for better diet plans specific to personal requirements. The growing occurrence of lifestyle diseases, expansion of geriatric population, and increasing awareness about the health benefits of diet modification are propelling market growth. The increasing health awareness among consumers is inclined to increase consumption of dietary supplements. For example, a consumer survey on dietary supplements in 2017 estimated that 76% of U.S. adults take dietary supplements. These factors act as drivers and propels the demand for personalized supplements at the global level.

Improved features creating opportunities in the personalized supplement market

Ongoing advancements and growth in personalized nutrition are resulting in greater appreciation for healthier foods and better fitness, increased demand for customized health experiences, and high adoption rate of various solutions to track health data on a daily basis. Increasing consumer dependency on science-based and data-driven nutritional solutions tailored to reach specific health goals is likely to nurture the personalized nutrition market share throughout the forecast period. Industry players are embracing several strategies such as mergers, collaborations, acquisitions, capacity expansion, and new product development, thereby supporting the overall growth of the market. For example, in September 2020, Bayer AG, one of the largest pharmaceutical companies in the world, took over an online vitamin and supplement providing company - Care/of, in efforts to increase its nutrition and wellness portfolio.

Biological effect a restraint of the personalized supplement market

Dietary supplements are regulated by the FDA as food, not as drugs. However, many dietary supplements contain ingredients that have strong biological effects which may conflict with a medicine being taken or a medical condition a person may have. These factors restrain the personalized supplement market.

Asia Pacific the dominant market

Asia accounts for highest share in the target market in terms of revenue contribution as compared to markets in other regions due to increased adoption of personalized supplements by various end-users such as gyms, yoga & work out studios, and personal use in the region. In addition, increasing usage of personalized supplements among consumers in countries such as Japan, China, and Australia is expected to trigger demand for the product. New product advancements and rapidly growing demand for personalized supplements are driving the growth of the market in the region.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the personalized supplement market are:

• Genomix Nutrition
• DNAFit
• GX Sciences
• InsideTracker
• Habit Food Personalized LLC
• Lonza, DSM

Personalized Supplement Market: Research Scope

Personalized Supplement Market, by Type

• Standard supplements
• Disease-based supplements

Personalized Supplement Market, by Application

• Direct-to-consumer
• Wellness & fitness centers
• Hospitals & clinics
• Institutions

Personalized Supplement Market, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Rest of South America

The report on the personalized supplement market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

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