Personalized gift traditionally meant gifts that carry a person’s specific details such as full name, first name, surname and initials on them. In recent years personalized gifts are delivered in several ways with unique designs, photos, and logos. Such gifts are also done with variety of styles, colors and techniques in order to accommodate the personal preference. Personalized gifts gained importance with the rise in digitalization and modern manufacturing processes and technology. These gifts are prepared in order to make the consumers special. Exclusivity of a particular product was traditionally expensive. However rapid prospects in technology have made the products more affordable and easily accessible. Manufacturers focuses upon consumer preferences and behaviors towards personalized gifts. Product innovation has become a key strategy in order to satisfy consumer demand and maximize the sales. Eco friendly gifts are also gaining importance particularly in the section of the children’s toys. Rising internet facilities and presence of wide range of options are triggering the growth rate of the global personalized gifts market.

The global personalized gifts market are segmented on the basis of different product type and distribution channel. On the basis of product type the global personalized gifts market are segmented into photo personalized gifts and non-photo personalized gifts. Non photo personalized gifts are gaining importance and are expected to capture a significant market share. This is mainly due to the rise in demand for watches, jewelries, clothing, key chains and electronic gadgets. The market has been further segmented on the basis of distribution channel namely online distribution channel and offline distribution channel. Offline distribution channel are further segmented on the basis of super markets, hyper markets specialty stores, convenience stores and departmental stores. Offline stores are anticipated to dominate the market due to the extended period warranty and easy convenience.

The global personalized gifts market are mainly driven by growing culture of gifting in different occasions. Advancements in new technology resulted in the development of innovative products and are considered to be more appealing among the consumers. Seasonal decorations which include decorative cups, plates, home and wall décor in several occasions such as Christmas, Halloween and others are resulting to a positive impact to the global personalized gifts market. Additionally, providing customization facilities among the consumers with new ideas are expected to generate opportunities to the global personalized gifts market. However problems associated with inventory, merchandising management and supply chain in the developing regions are restraining the global personalized gifts market. Moreover, in North America, Europe the tradition of gifting are normally found on specific occasions such as in Christmas and wedding seasons. Thus seasonal nature in business are also restraining the global personalized gifts market.

In the region wise study, the global personalized gifts market has been segmented into North America, Europe, Asia Pacific Middle East, Africa and Latin America. Asia Pacific region which includes China, India, Japan, Australia among the other regions are anticipated to experience the fastest growth during the forecast period due to the rising awareness regarding the personalized gifts options among the population. Moreover rising living standards with increase in income, are boosting the growth of the Asia Pacific region. Europe which includes France, Germany, and Italy among the other regions are expected to capture a significant market share due to shift in consumer preference towards handmade products. Countries in North America such as U.S Canada are also expected to capture a significant market share due to rise in the specialized merchandise over the years.

The key participants are focused upon developing new products according to the consumer preferences. Some of the global key participants in the industry include American Greetings, CafePress, Card Factory, Cimpress, Disney, Hallmark, Shutterfly, Spencer Gifts, Zazzle, and Signature gifts, Red Bubble, Etsy, among others

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Personalized Gifts Market