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Driven by continuous rise in the volume of data generated and growing concerns towards data backup and security, global market for personal and entry level storage (PELS) systems was valued at USD 5.0 billion in 2012 and is expected to reach USD 39.49 billion by 2019, growing at a CAGR of 35.1% during the forecast period from 2013 to 2019. Individuals and entry level business organizations have started recognizing the need and importance of data storage and data backup, which is in turn, contributing to the demand for PELS devices. 
In today’s knowledge driven era, it is extremely important to store and manage information. Growing use of internet media, online gaming, and others have created unprecedented demand for storage architectures worldwide. The information generated globally is expected to double every two years. In 2011, world created around 1.8 zettabytes of data and by 2020, this number is expected to be around 50 times the amount of information in 2011. To meet the data storage demands, small and mid-sized organizations are adopting different kinds of data storage architectures such as network attached storage (NAS), direct attached storage (DAS), cloud based storage and others. NAS is the most widely used data storage technology in entry level business organizations as a single storage device is shared along the network for all the users. 
This type of architecture reduces the overall equipment cost and is a cost effective method of storing data in business networks. Cloud storage is rapidly evolving data storage service which is expected to grow at a CAGR of 48.5% during the forecast period from 2013 to 2019. In this type of data storage, data is stored on the virtual servers located across the world that are generally hosted by third parties. As data is stored online, it can be accessed from anywhere in the world without the need for a storage device for the user; however, data security is a major concern associated with cloud storage as multiple copies of data are generated and stored on distinct servers located across the world. 
HDD is the largest product segment that accounted for around 32% of the total PELS market in 2012. Low cost of HDDs and large storage space offered are some important factors driving the demand for HDDs, globally. However, SSDs have started replacing HDDs due to numerous aspects including longer life span of around 15 years, which is far better than that of HDDs (3-5 years), silent operation, faster data transfer rates, and portability among others. 
Media and entertainment industry is the largest end user of PELS products. Growing use of tablet PCs and smartphones have resulted in huge amount of data generated online and spurred the demand for cloud based storage. In addition, flash memories to increase the internal storage capacities of smartphones and tablet PCs have contributed to the growth of PELS market. Asia Pacific is the largest regional market for PELS products as it is the base for three major HDD manufacturers – Western Digital, Toshiba, and Seagate.
EMC Corporation led the global PELS market in 2012 with a share of 30% followed by Hitachi Data Systems, IBM Corporation, and Hewlett-Packard Company. Other important players in PELS market include NetApp Inc, Symantec, Cisco, Toshiba, Western Digital, and others. 

The demand within the global personal entry level storage (PELS) market is slated to grow at a stellar pace in the years to follow. Growing requirement of data storage across corporate firms has played an important role in driving sales across the global personal entry level storage market. The use of data sets in a multitude of industries has compelled decision makers to induct new technologies and products.

  • The emergence of personal entry level storage has enabled these industries to maintain an infallible database at various levels in the organisation. The total volume of revenues within the global personal entry level storage (PELS) market is expected to increase in the times to follow.
  • Management of data is an important consideration for corporate employees and industry stakeholders. Furthermore, security of this data also holds tremendous relevance for these entities. For this reason, industrial leaders recommend using the most prolific data storage technologies by individuals and groups.
  • The rising incidence of data breaches, stemming out from online hosting of data, has daunted security experts. Moreover, preference of hardware technologies over cloud-based solutions is an important consideration for market growth. The global personal entry level storage market is set to grow at a sound pace in the following years.

The global market for personal and entry level storage (PELS) is driven by increase in the amount of data generated and the need to manage this data. Growing concerns towards data storage and data backup is also contributing to the increasing demand for PELS devices, globally. In today’s knowledge driven era, it is extremely important to efficiently manage and store information. Growing use of internet, online gaming activities, have all resulted in significant rise in the digital content. Small and mid-sized organizations have now started availing cloud storage service in order to minimize capital investment. Along with the personal data storage, small and medium sized enterprises are increasingly facing issues with the management of huge amount of data. Organizations are realizing the value of data and are investing on their data storage resources accordingly. They are either outsourcing their data storage needs or opting for storage equipments such as servers and personal clouds. As a result, PELS has emerged as one of the important growth areas of storage industry. Cloud based storage is poised to be the most popular medium for data storage and data backup. One of the major reasons behind the growing popularity of cloud based storage is that no equipment cost is involved as data is stored on virtual servers. The entry-level section of the market primarily targets small office and home office (SOHO) and SMB consumers  is experiencing significant growth in demand owing to Increase in vendor offerings,  enhanced consumer understanding/marketing, and reduced average selling prices. Other important factor positively influencing the market is rapid growth of online gaming and other online platforms that produce large amount of data.

The research report titled “Personal and Entry Level Storage (PELS) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019” provides in-depth analysis of this market based on product types, technology, applications, and major geographies for the period 2013 to 2019. It also provides comprehensive understanding of the factors driving the PELS market, restraints, and prevailing trends behind the popularity of PELS systems. The study presents estimates and forecast for all the market segments and explains the impact of various factors on these segments.
The major product/service segments analyzed under this research study include recordable discs, flash drives, hard disk drives, solid state drives, and cloud based storage. Technology segments covered in this report include SAS (serial attached SCSI), DAS (direct attached storage), NAS (network attached storage), cloud storage technology, and other data storage technologies such as IP based storage and fiber channel storage among others. The major application areas of PELS systems include financial services, media and entertainment, healthcare and life sciences, public sector, and some other areas such as internet services and communications among others. 
Geographically, the global PELS market is categorized into four regions, namely, North America, Europe, Asia Pacific, and Rest of the World (RoW). The report presents the market size and forecast for these regional markets. A qualitative analysis of market dynamics for PELS devices is presented in the market overview section in the report.
The report also provides competitive profiling of major industry players, their market positioning, business strategies adopted by them and recent developments. Some of the major players profiled in the report include EMC, IBM, NetApp, Dell, HP, Hitachi Data Systems, Symantec, Cisco, CA Technologies, and others. Report also includes Porter’s five forces analysis to give better understanding of the market and further competitive scenario across different levels of value chain. New product development and acquisition for business expansion and increasing product offering are important strategies adopted by these players to sustain competition in the market. The rivalry among existing players in the market is expected to remain high as dominant market players are acquiring smaller players to garner market share.
The global PELS market is segmented as below:
By product/service
  • Recordable discs
  • Flash drives
  • Hard disk drives (HDD)
  • Solid state drives (SSD)
  • Cloud storage
By technology
  • Serial attached SCSI (SAS)
  • Direct attached storage (DAS)
  • Network attached storage
  • Cloud storage technology
  • Others (IP based storage, fiber channel storage, so on)
End use application
  • Financial services
  • Media and entertainment
  • Healthcare and life sciences
  • Public sector
  • Others (communications, internet services, so on)
By geography
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)

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