Get In Touch

Personal cooling devices are useful for dealing with heat stress, headaches, and heat related irritability among others. Hot weather can prove to be tiresome and due to this families resort to the purchase of expensive and high tonnage air conditioners. Families falling in the low to middle income group resort to the purchase of coolers which are far less effective as compared to air conditioners, but are capable of maintaining a cool temperature. However, with the rising cost of electricity, families find it difficult in maintaining such expensive air conditioners and they are looking for alternative ways to keep themselves cool during summer without having to spend a fortune on electricity to run air conditioners. Due to this factor, consumers are showing increased preference towards personal cooling devices to tackle the heat during summer.

Personal cooling devices offer a broad range of cost-effective products that are easy to operate. Energy efficiency of these products is one of the major factors fuelling the demand for personal cooling devices across the globe. Such products runs mainly on batteries and in some cases, they run on solar energy as well. Adoption of such products would reduce the usage of air conditioners and electrically operated coolers significantly, thus reducing power consumption. High affordability of such products due to their low price is another major factor fuelling the demand for such devices across the globe, especially in regions where the temperature is relatively high during summer. Further, individual comfort offering, mobility and user friendly nature of such products are other key factors pushing the demand for personal cooling devices globally.

However, low market penetration for such products is a major factor barring the growth of the market at present. Majority of the consumers are unaware about the availability of such products, which has shown a negative impact on the growth of the market. Use of HVAC systems as a replacement for personal cooling devices is another major factor restraining the growth of the market. HVAC systems are more adaptable compared to personal cooling devices, thus being a primary preference among the consumers at present.

However, expansion of distribution channel and increased market penetration for such products would pose to be a suitable opportunity for the growth of the market in the future.

The global personal cooling devices market has been segmented on the basis of product types into personal air conditioners and handheld cooling devices. However, on the basis of technology, the market has been segmented into ambient cooling technology.

Further, the market has been segmented on the basis region into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Asia Pacific has significant opportunity for the growth of the personal cooling device market with China, Japan and India being the major contributors to the growth of this market. China is the major producer and supplier of personal cooling devices and the market for the same is witnessing a significant growth in China. This is due to the low cost of production for such products coupled with a variety of features. Further, many countries in Asia Pacific have a hot climate for most of months in a year. Further, increase in global warming is also fuelling the rise in the temperature in this region. Hot temperature coupled with the rising cost of electricity has led the consumers to resort to the purchase of personal cooling devices.

The global personal cooling devices market is marked by some intense competition from the major players operating in this market. Frequent mergers and acquisitions, joint ventures and partnerships, product innovation through extensive R&D activities are some of the major strategies adopted by these leading players to operate and sustain in this market. Honeywell International, Havells India Ltd. Evapolar Ltd, Ambient Therapautics, Genexus LLC and Lakeland Ltd. are some of the key players operating in the field of personal cooling devices at present.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Personal Cooling Devices Market

Pre Book