Pearl pigments are special kind of pigments belonging to the group of phosphorescent and fluorescent pigments. Pearl pigments are also known as pearlescent pigments. Pearl pigments have a transparent appearance because of smooth and highly reflective planes. These pigments have a pearly shine when coated with a layer of metallic oxide, in presence of mica. Hence the name ‘pearl’ pigments. Pearl pigments coating provide a vibrant visual impact and enhances special effects. Generally titanium dioxide coating is used in present of fine mica flake for the manufacturing of pearl pigment coatings. Carbon black powder is added to enhance the shinning effect of pearl pigments.
Pearl pigments are bad conductor of heat and electricity; can withstand temperature as high as 800 degree C. Pearlescent pigments has high acid and alkali resistance capacity. These properties make them a preferable choice for coating pigments; they are widely used for automobile coating. The pearly gloss of the pearl pigments provides a new color quality to the automobiles. They are extensively used in the manufacture of luxurious cars and other sport vehicles. The artificial luster of the pearl pigments also finds application in the toy making industry. Pearl pigments are mixed with other monochromatic coating mixtures to prepare pearl light coating. Pearl light coating is used in the building and construction industry. Pearl light coatings are also being used to manufacture semi-transparent and transparent plastic materials. Printing industry is also a key end user industry of pearlescent pigments. The different colored and lustrous inks used for printing purposes use pearl pigments. Pearl pigments are safe and non toxic for edible purposes so they are widely used for food packaging.
Pearl pigment was innovated in the later part of the twentieth century. In the initial stages it was extracted from fish scales. However with the development of technology, titanium dioxide and mica flakes replaced fish scales in the manufacturing process of pearl pigments. The largest consumer of pearl pigments is the paint and coating industry. The paint and coating industry accounts for more than half of the market share of pearl pigments by volume. The printing industry is the next largest consumer of pearl pigments. Although North America is the largest market for pearlescent pigments, Asia Pacific is the fastest growing market for pearl pigments.
Increase in the automobile manufacturing activities in countries such as Japan, South Korean, China and India has fuelled up the demand for pearl pigments in the Asia Pacific region. The demand for this pigment decreased drastically in Europe due to the economic slowdown in most of the European countries. However the economic condition is improving in Europe so the demand for pearl pigments can be estimated to rise. Germany and Italy are the largest pearl pigment markets in Europe owing to their large automobile market. Pearl pigments are more preferred over other pigments such as chromium and cadmium containing pigments. Pigments containing heavy metals such as chromium, cadmium, lead and mercury are highly toxic and hazardous. The U.S. Environmental Protection Agency banned the use of heavy metal containing pigments as they are harmful to human and the environment. This elevated the demand for pearl pigments, as they are non-toxic and eco-friendly. The popularity of green building in the world has further increased the usage of pearl pigments for manufacturing of paints and coatings for buildings. Some of the key manufacturers of pearl pigments are Millennium Chemicals, Inc., BASF SE, Heubach GmbH, L’Arca Srl and The Dow Chemical Company.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.