Peanut oil is an edible vegetable oil that is derived from peanuts. Peanuts are legumes and are native to Latin America and several others tropical regions. Peanut or groundnut oil is a well-established product with a historically high use in several Asian foods and cuisines. It is used either as a base for cooking (cooking oil) or to enhance the flavor of the underlying food.

Market Dynamics of Peanut Oil Market

The market for cooking oils is a crowded place with a high level of competition and minimal unique functionality. This competition is due to the high and consistent use of several other vegetable oils and introduction of new and unique oils every year. The emergence of soybean oil, for instance, is cited as an important reason for the decline in the use of peanut and other vegetable oils. The impact of new oils is particularly strong in developed regions as consumers belonging to these regions have access and purchasing power to buy these new products.

The other important factor that governs the growth of peanut oil market is the extent to which peanuts are used for direct consumption and for processing. It is estimated that the share of peanuts used for direct consumption will increase in the coming years.

The functional properties offered by peanut oil are an important factor driving the market. Peanut oil is particularly suited for deep-frying purposes as it does not absorb the flavor of the underlying food products. It is also a relatively healthy oil due to a low percentage of saturated fats, trans-fats, and cholesterol. These factors are important in the context of the increasing health awareness among consumers. The nutty flavor offered by peanut oil is also an important factor that influences peanut oils to be used as a dressing and flavoring agent.

Allergy to peanut is a serious concern for the market as peanut allergy is a relatively high cause of food-related deaths. As per the National Institute of Allergy and Infectious Diseases, over 0.6% of the population in the U.S. is allergic to peanuts or peanut-derived products. The use of refined and processed peanut oil mitigates this risk to a certain extent.

Market Segmentation of Peanut Oil Market

The peanut oil is segmented on the basis of type, application, and packaging.

On the basis of type, the market is segmented into refined and unrefined peanut oil. The refined oil is refined through bleaching and deodorization. This process essentially removes the components that might cause peanut-based allergies thereby making refined peanut oil, non-allergic. The high smoke point offered by refined peanut oil makes it an attractive frying oil for hotels and restaurants. Unrefined peanut oil offers the nutty taste of peanuts and is, therefore, an ideal choice for salad dressings.

On the basis of application, the market is segmented into food, personal care products, pharmaceutical and others. Food is the dominant segment and is expected to remain so due to the nature of the market. The increasing interest in incorporating plant-based or natural solutions into daily products is an important driving factor for the personal care products segment. In the personal care products segment, peanut oil finds application in several categories such as skin and baby care products. Peanut oil is also used in a wide range of pharmaceutical products such as weight loss, cholesterol-lowering, cardiac and constipation drugs.

On the basis of packaging, the market is segmented into plastic bottles and containers, glass containers, plastic pouches, and cartons. Convenience, cost and shelf life are important parameters to gauge the performance of any kind of packaging method. The plastic bottles and containers and plastic pouches are important and dominant segments due to their particular applicability in preparing food products.

Regional Outlook of Peanut Oil Market

The peanut oil market in North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is covered in the report.

On the basis of production of peanuts, China and India dominate the market and account for over half of the global production. The United States is also an important producer with over ten percent of the global share. On the basis of consumption, the market presents a more complex and region-specific trend. The overall observable trend being that the increase in peanut oil consumption is closely related to its increasing incorporation in food products.

Key Market Players in Peanut Oil Market

Some of the key players in the peanut oil market include Archer Daniels Midland (Golden Peanut), Cargill, Incorporated, Olam International, Adani Wilmar Limited (Fortune Foods), Ventura Foods (Lou Ana), etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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