Patisserie products are popular among all age groups and the sales are independent of occasions or seasons. Packaging plays an important role in patisserie products in increasing shelf life, marketing, prevention from mechanical damage, displaying food safety related warnings and nutrition value. Packaging vendors who provide innovative and creative packaging solutions are preferred by patisserie dealers, as it helps to strengthen sales by enhancing product visibility. Apart from protecting and containing the items, the packaging must be irresistible enough to appeal to a buyer and ultimately lead to a sale. Packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before, hence containers that achieve a quality or feature that is extremely impressive can set any product apart from its competitors. 

Sale of patisserie is most commonly noted at retail outlets. In order to create a longer shelf-life, retailers have demanded the packaging manufacturers to improve the process of wrapping up such food items.

Sales of patisserie have increased as urbanization has led the population to opt for food that is readily available. Increase in cases of stomach disorders are responsible for the dynamics of the global patisserie packaging market to go through unfavorable reforms. The key challenge restraining the fluent production of packaging products is the varying pack-sizes. Consumers prefer reusable plastic pouches as the ideal packaging product, which is in turn hampering the sales of traditional packaging products and declining the demand. The uneven culinary habits of the target population is also accounted as a major factor impeding the growth of the global patisserie market.

Based on type of material, the patisserie packaging market can be segmented as follows:

  • Plastic
  • Paper and cardboard boxes
  • Corrugated boxes
  • Flexible packaging
  • Others

Small plastic patisserie packs, plastic cupcake boxes and plastic cake containers are widely used as they protect the contents from damage and leaking. Paper and cardboard boxes are used by the manufacturers in order to differentiate the product as well as to provide mechanical strength. Taken as a whole, corrugated boxes are considered to be an eco-friendly and sustainable form of packaging compared with other forms of packaging, including plastics. Huge investments are made to develop innovative solutions in corrugated box packaging. Overall, packaging manufacturers are expected to come up with resistant quality packaging materials in the coming years keeping prime focus on environmental protection and sustainability.

Based on type of product, the patisserie packaging market can be segmented as follows:

  • Cakes
  • Cream buns
  • Gateaux
  • Pastries

Based on geography, the patisserie packaging market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Overall, Asia Pacific (APAC) is expected to be the fastest growing segment during the forecast period. In countries like China, India and Japan, growth comes from an increase in the demand for poly bags. North America is expected to substantially contribute towards market growth on the grounds of rising demand for digitally-printed packages which creates a hyper-personal buying experience. Significant growth in bakery and confectionary in China will have a positive impact on the patisserie packaging market. Furthermore, growing demand for packaged foods and consumer goods is expected to increase the growth. Europe is further anticipated to boost the market growth over the upcoming years with regards to the rising demand for home delivery of patisserie products. Increase in sedentary lifestyle and eating habits in Latin America and MEA are expected to propel patisserie packaging market demand in the region.

Some of the top players operating in the patisserie packaging market are Papiers Paviot, Amcor Limited, LINPAC Senior Holdings Limited, Graphic Packaging International, Inc., Coyne & Blanchard, Inc., Mahalaxmi Flexible Packaging, Berry Plastics Corporation, Sealed Air, WestRock Company, AR Packaging Group AB and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Patisserie Packaging Market

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