A patient portal is an online website that helps to maintain all data of patients. Patients, medical practitioners, and pharmacists have access to this portal at any time and place. This helps the patient to interact with the health care provider. Basic information available on the patient portal includes information about recent doctor visits, patient history, chronic diseases, discharge summaries, current medications, chronic disease medication, vaccines information, allergies, and laboratory test reports. Some patient portals have value-added service such as exchange patient information with health care teams, schedule appointments with physician, request to refill prescription, check benefits and coverage under various insurance providers, update personal information, make payments, order products, download and complete forms, and view educational and disease awareness materials. The patient portal centralizes the information about the patient which helps health care provider to act accordingly and provide effective treatment and track the patient’s health. Patient portals are affordable and easily accessible that increases the medical security and safety of the patient. These portals are helpful during emergencies when a patient is unconscious and for routine check-ups which reduce the time of the patient as well as the physician.

The global patient portal market has been segmented by portal type, delivery mode, end-user, and geography. On the basis of portal type, the patient portal market is segmented into standalone patient portal and integrated patient portal. Integrated patient portal is more preferred because of the electronic health record (EHR) and holds a significant share in the patient portal market. Based on delivery mode, the patient portal market is categorized into web-based delivery and cloud-based delivery. The cloud-based delivery is the latest trend and is expected to rise at a rapid rate in the near future owing to technological advancement, convenience, improved efficiency, and affordability. In terms of revenue, web-based delivery mode is projected to hold a significant share of the patient portal market due to more preference by medical practitioners. The end-user of the market includes hospitals, physician clinics, individual patient, research centers, pharmacies, diagnostic centers, academics, and government organizations. Hospitals hold a significant share of the patient portal market due to increasing accessibility and affordability in health care system.

Geographically, the patient portal market has been classified into five regional markets: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to continue its dominance in the market owing to increase in the demand for improved efficiency and easy access to portal. Moreover, government initiatives in the region have fueled the market growth. North America is followed by Europe in terms of market size, and it is expected to register a high growth in the near future. Emerging markets such as Asia Pacific, Latin America, and Middle East & Africa are estimated to record lucrative growth during the forecast period. China, Brazil, and India are expected to drive the growth of the market during the forecast period owing to increasing investments by government bodies to enhance health care facilities.

In addition, there are number of factors that are anticipated to drive the growth of the patient portal market such as rise in adoption rate by health care facilities, technological advancement, health data maintenance awareness in developing countries, and increase in the demand for EHR. However, the market is anticipated to witness certain restraints such as lack of skilled health care professionals across different facilities.

Major players operating in this market include Athenahealth, Inc., Allscripts Healthcare Solutions, Inc., Cerner Corporation, CureMD Healthcare, eClinicalWorks, Epic Systems Corporation, GE Healthcare, Greenway Health, LLC, InteliChart, McKesson Corporation, Medfusion Inc., and QSI Management, LLC.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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