The health care industry is witnessing a paradigm shift from clinical-centric to patient-centric care. Patient-centric approach plays a pivotal role in a patient’s well-being by providing optimal and quality health care. Due to the trend of digitization and advancements in technology there is inclination towards patient-centric care. Patient-centric health care app helps in providing information and delivering services to patients regarding their health, thereby improving patient’s health. It offers access to health information and easy connectivity between patients and doctors. These apps also provide access to health records, help in administration of medications, empower patients in their health management, and provide health data to patients. These apps help in delivering better care to patients, thereby streamlining the work of doctors and medical researchers.

According to a survey conducted by Deloitte, over 260,000 health apps are used across the globe and 70% of patient groups manage their health conditions by using at least one app. A survey conducted by FICO in 2014 revealed that nearly 2,500 adults across the U.S., the U.K., Germany, Australia, China, Germany, Japan, India, Mexico, Russia, South Korea, Brazil, and Turkey showed interest in health care provider interactions using their smartphones.

The global patient centric health care app market is driven by introduction of new policies, innovations in technology, increase in population, surge in expectations in quality of care, reimbursement models, rise in better outcomes experienced by patients, and cost effectiveness.
Rise in prevalence of chronic diseases, higher life expectancy, and patient enablement and empowerment also boost the growth of the global patient centric health care app market. Major restraints of the patient centric health care app market include regulatory uncertainties, ethical issues, data safety & privacy, security, lack of standardization, and low levels or lack of understanding of health and digital literacy.

The global patient centric health care app market can be segmented based on technology, operating system, deployment model, services, and category. In terms of technology, the global market can be divided into home telehealth, mobile devices, and Internet-based technology. Based on deployment model, the global patient centric health care app market can be bifurcated into on-premise and cloud-based. In terms of operating system, the global patient centric health care app market can be classified into Windows, Android, and iOS. Based on services, the global patient centric health care app market can be categorized into appointments, electronic health record access, wearable medical devices, remote patient monitoring, and payments. In terms of category, the global patient centric health care app market can be divided into disease & treatment management, wellness management, and others. The disease & treatment management segment can be categorized into medication information & reminders, disease-specific, women’s health, and pregnancy. The wellness management segment can be classified into lifestyle & stress, fitness, diet & nutrition, health care providers. Based on end-users, the global patient centric health care app market can be classified into hospitals, clinics, home use and others.

Geographically, the global patient centric health care app market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the global market due to the existence of large number of key players in the region. The market in Asia Pacific is projected to witness strong growth owing to increase in patient population, rise in digitization, high health care expenditure and growth in the information technology sector.

Key players in the global patient centric health care app market include Apple, Inc., Cerner Corporation, Fitbit, Inc., International Business Machines Corporation, Merck & Co., iPatientCare, Inc., MobileSmith, Inc., Klick, Inc., Siemens AG, Deloitte, Koninklijke Philips N.V., Pfizer, Inc., Novartis International AG, Bayer AG, McKesson Corporation, Johnson & Johnson, GE Healthcare, athenahealth, Inc., Cisco Systems, Inc., and Boston Scientific Corporation. These players strive to gain competitive advantage in the market by adopting strategies such as agreements, partnerships and collaborations, and new product development.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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