Pasta Market Sees Considerable Growth in its Growing Popularity Worldwide

Pasta is a type of popular Italian food that is mostly made from unleavened durum wheat dough and eggs or water that is stamped or extruded into many different shapes and usually cooked in boiling water.

Pasta is considered a perfect base for a satisfying, nutritious, and healthy meal. Pasta is ideal companion for so other food items such as fish, lean meats and poultry, rich tomato sauce, beans and vegetables, and cheese. The global pasta market is likely to be driven by its growing popularity across the globe. Pasta, though an Italian staple food, is now an extremely popular preparation found in different parts of the world.

Health Benefits Associated with Pasts Consumption Fuels Market Growth

Sometime, in place of wheat flour, legumes such as lentils or beans are used to give a different texture and taste. Even a gluten-free alternative is also available. Availability of so many varieties of pasta is estimated to come up as another factor inducing the growth of the global pasta market.  Pasta comes with the following benefits

  • Sustained Energy – Pasta is rich source of complex carbohydrates, which releases energy at sustained level, slowly and gradually. It is important for fuelling muscles and brain.
  • Low Sodium and Cholesterol Free – Pasta being low in cholesterol and sodium makes it ideal choice for one who is watching cholesterol level.
  • Folic Acid – Folic acid fortified pasta is essential for women falling in the child bearing age. A serving of dry pasta gives around 100 micrograms of folic acid, which is around 25% of the daily-recommended intake.
  • Balanced Diet - Pasta is considered a part of a well-balanced diet.

The rising prominence of wellness and healthy pasta is gaining traction, which is likely to work in favor of the global pasta market. This particular type of pasta comprises gluten-free, reduced carbohydrate, and high fiber variations of the product.

Global Pasta Market: Overview

Originating from Italy, pasta is now considered a global cuisine. Typically made from unleavened dough of durum wheat flour blended with eggs or water, it is available in the market in various shapes. To entice consumers, small and large manufacturers are now experimenting with different ingredients ranging from chickpea flour and rice flour to tomato, spinach, carrot, or beet juices and different herbs and spices for enhanced flavor and color.

The global market for pasta can be classified into spaghetti, macaroni, and noodles. It can also be bifurcated into fresh and dried pasta. While the former is prepared from a simple dough of eggs and flour, the latter is made from finely ground semolina flour and water, sans egg mostly. Fresh pasta has a comparatively shorter shelf life than dried pasta and hence it is more expensive. Dried pasta generates accounts for a dominant share vis-à-vis sales in the global market for pasta. The overall global pasta market is expected to grow moderately in the upcoming years. 

Global Pasta Market: Trends and Opportunities

By dint of being an easy dish that can be prepared without much effort, pastas have become popular worldwide. This, coupled with their longer shelf life, has driven the growth of this market so far. Other factors providing a tailwind to the market are the high nutritional quotient of pastas and solid distribution channels such as supermarkets/ hypermarkets and departmental stores. To further improve margins, astute players are manufacturing pasta not just with added flavors but also with added value such as more fiber, less carbohydrate, gluten-free, and fortified. Some of the big ticket companies have also gone on to announce the use of only natural additives in their products. This recent trend to manufacture healthier varieties of pasta is expected to boost growth substantially in the coming years.

However, branded pasta companies – like many other staples – are finding it tough to safeguard their market share from private labels, especially in consolidated markets. Private labels steal a march with more or less decent quality goods that are priced lower.

Global Pasta Market: Regional Outlook

Geography-wise, the global market for pasta has been segmented into Asia Pacific, Europe, North America, and the Rest of the World. Among them, Europe accounts for maximum percentage share in terms of consumption and North America comes next. Markets in China and India, emerging economies whose growth rate has surpassed that of all other countries in the world, have proved to be tough ones to crack. Per capita sales of pasta is low in India and China on account of lesser priced regional staples such as rice and noodles. Besides the lack of affordability and cultural preferences, the abundant availability of pasta is another factor hobbling the growth of the Asian markets. Going forward, however, tables might likely turn due to rising per capita income in emerging economies, particularly India and China. This, coupled with rising urbanization, is anticipated to push substantial growth in the near future.

Companies Mentioned in the Report

To study the vendor landscape of the market, the report has profiled companies such as American Italian Pasta Company, Armanino Foods of Distinction Inc., Campbell Soup Company, Nissin Foods Holdings Co., Ltd., Fiori-Bruna Pasta Products, ConAgra Foods, Inc., Strom Products Ltd., and General Mills. Their recent developments and historical roadmap have been studied in the report in detail.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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