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Partner Relationship Management: Introduction

  • Partner relationship management is also known as channel automation or channel management software. Partner relationship management (PRM) is a combination of software, best practices, templates, methodologies, and workflows that enterprises use to enable smooth business relationships with their partners.
  • Partner relationship management is used to automate and manage business processes and relationships between channel partners and companies. The functionalities or features of partner relationship management vary across solution providers.
  • The global partner relationship management market is projected to expand at a rapid pace during the forecast period, due to increasing adoption among large enterprises across the globe.
partner relationship management market size and forecast

Global Partner Relationship Management Market: Dynamics

Global Partner Relationship Management Market: Key Drivers

  • Rising need to enable channel managers and partners to share leads, manage channel programs, create quotes, register deals, and collaborate in real time, and deliver results with streamlined channel execution is expected to boost the demand for partner relationship management during the forecast period.
  • Increasing need to deliver real-time information, visibility, and access to enterprise business strategy, new product offerings, promotional content, and channel plans across numerous partners, sales channels, vendors, and retailers is expected to fuel the growth of the partner relationship management market.
  • Growing need to enhance the communication and functional relationship between enterprises and external partner channels, and continuous investment by numerous organizations to reduce channel management costs and boost partner communication are some of the major factors that accelerates the demand for partner relationship management globally.
  • However, data security and privacy aspects among end-users is expected to hamper the market during the forecast period.
partner relationship management market dynamics

Impact of COVID-19 on the Global Partner Relationship Management Market

  • Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. COVID-19 has a negative impact on the partner relationship management market due to decease in adoption of partner relationship management software by end-user. Additionally, a decline in revenue as many customers cancel spending plans, is expected to hamper the market during the COVID-19.

North America to Hold Major Share of the Global Partner Relationship Management Market

  • In terms of region, the global partner relationship management market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America dominated the global partner relationship management market in 2020. This is primarily due to constant investment on partner coordination solutions and the presence of major partner relationship management solution vendors in the region. The U.S. is the key market in the region due to early adoption of latest technology and software. This is anticipated to boost the partner relationship management market in the region.
  • The partner relationship management market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to changing demand patterns and increasing digital initiatives to enhance partner relationship among organizations.
partner relationship management market outlook by region

Global Partner Relationship Management Market: Competition Landscape

Several local, regional, and international players are active in the partner relationship management market with a strong presence. Rapid technological advancements have created significant opportunities in the global partner relationship management market. Vendors of partner relationship management are focusing on inorganic growth strategies such as collaborations and merger and acquisition with technology partners to develop innovative and advanced solutions to improve their offerings and market reach. For instance, in August 2020, Impartner, Inc. acquired Through Channel Marketing Automation (TCMA) business from TIE Kinetix, a provider of partner marketing automation solutions.

Key Players Operating in the Global Partner Relationship Management Market Include:

  • Affise Inc.
  • Allbound, Inc.
  • Appdirect, Inc.
  • Channeltivity, LLC
  • Channelxperts
  • CoSell, Inc.
  • Crossbeam, Inc.
  • Everflow Technologies Inc.
  • Impartner, Inc.
  • LeadMethod, Inc.
  • LogicBay Corporation
  • Magentrix Corporation
  • Mindmatrix Inc.
  • Oracle Corporation
  • Partnerportal.Io
  • PartnerStack Canada Inc.
  •, Inc.
  • The KIFLO company, SAS
  • Webinfinity Americas, Inc.
  • Zift Solutions
  • Zinfi Technologies

Global Partner Relationship Management Market: Research Scope

Global Partner Relationship Management Market, by Component

  • Solutions
    • Engage
    • Collaborate
    • Manage
  • Services
    • Professional
    • Services

Global Partner Relationship Management Market, by Deployment

  • On-premise
  • Cloud

Global Partner Relationship Management Market, by Enterprise Size

  • SMEs
  • Large Enterprise

Global Partner Relationship Management Market, by End-user

  • BFSI
  • IT & Telecom
  • Retail & E-commerce
  • Healthcare
  • Manufacturing
  • Others

Global Partner Relationship Management Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Partner Relationship Management Market

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