Introduction:

Papaya is a tropical fruit and is found in countries such as India, Brazil and Mexico. India is the largest producer and consumer of papaya. Papaya puree is prepared from fresh papaya processing and converting the fruit into a slurry of fruit with slightly less consistency as of paste.  Papaya puree is used for preparation of papaya and mixed fruit beverages, baby food and is also growing popular in the dairy industry, with introduction of fruit yogurts and ice-creams. Although papaya puree is less popular in the European region and major consumption lies in Asia and the U.S., a tremendous growth has been observed in the demand for fruit purees including papaya puree in Western Europe. Demand for puree has been augmented with the rise in demand for fruit flavors and healthy food consumption. As the demand is set to increase, end-product manufacturers are willing to introduce new products with application in field of cosmetics as well.

Papaya Puree Market: Segmentation

Trade for papaya is majorly as fresh papaya, where the U.S is the biggest importer of fresh papaya and consumption of fresh papaya in U.S has witnessed a significant growth. Puree form of papaya is traded at a significantly low quantity and the major suppliers of papaya and papaya puree are in the Latin American region. Brazil and Mexico are the two key suppliers of papaya and papaya puree to U.S and Europe. India is the largest producer of papaya and makes up for more than 50 percent of global papaya production, however this is majorly consumed in India itself. Fresh papaya is more popular in India and the puree/pulp constitutes a very small fraction which is then used in the local industry for juices, ice-cream and baby food production. India’s exports for papaya and papaya puree are very low and largely towards the Middle East. Europe is another growing market after the U.S, papaya puree in Europe is traded at less quantity with its major import reliance on Brazil and Mexico. Germany, France and Netherlands are the major importers. The Netherlands imports for papaya and papaya puree are mostly re-exported and the consumption in terms of juices and juice concentrates remains significantly less even though it imports large quantities. In order to study the effective trade of papaya puree, the market is segmented in five key regions; North America, Latin American, Europe, Asia Pacific and Middle East and Africa.

Papaya puree is segmented on the basis of source and end use. Based on the source papaya puree is segmented as organic papaya puree and conventional papaya puree.

On the basis of end use, papaya puree is segmented as; infant food, beverages, bakery & snacks, ice-cream & yoghurt, dressings and sauces and others.

Papaya Puree Market: Global Market Trends and Market Drivers

Organic trends have widely picked up and has been on an exponential growth with more and more consumers demanding organic fruits and use of organic fruit by manufacturers of beverage and baby food. A positive market growth for organic fruit puree is highly likely. Non-GMO trend is also evident in certain parts of the world and the concerns for food safety has risen. Consumers want the fruit to be fresh and natural, and also the products made out of it to serve on the same lines. By fresh and natural, most consumers indicate free from chemicals and grown completely in its naturalistic way. This opens many opportunistic doors for both manufacturers and buyers of papaya puree to expand in this white space.

Papaya Puree Market Key Players:

A rise in demand for different flavors and healthy fruits in Europe has shown great potential for market growth and some of the major puree suppliers in the European region have reported major increase in demand from local product manufacturers. Some of the key manufacturers of papaya puree include; Döhler GmbH, Kiril Mischeff Limited, Capricorn Food Products India Ltd., Aditi Foods India Pvt. Ltd., Galla Foods, Shimla Hills Offerings Pvt. Ltd., among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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