A crucial step that is carried out before a product is shipped is the testing of its packaging. Pressure loads, shocks, vibrations, knocks, changes in humidity, or changes in temperature have significant influence on the product or its packaging during transport. Therefore, numerous methods to test the packaging have been devised to overcome this situation. The packaging is checked, with the help of test facilities, whether it can withstand certain parameters that are mentioned above. Packaging plays a significant part in the assurance of quality and integrity of the product. Products are being sourced and shipped worldwide to meet the global consumer demand; hence, the packaging needs to be durable. This has made package testing even more important, as damaged or over-packaged products result in customer dissatisfaction and increased cost for retailers and manufacturers. The reliability of a package is tested by performing various tests such as drop, vibration, and shock tests, which are directed by the standard institutions such as ASTM (American Society for Testing and Materials) and ISTA (International Seed Testing Association). These standards are stringent and are universally followed. Packages need to be more durable and even a trace of toxicity is completely unacceptable especially in the food and pharmaceutical sectors. Any violation is investigated by high-level organizations such as the USFDA and strict action is taken, ranging from fines to permanent banning of the product.
The packaging testing market is driven by factors such as increase in product recalls due to stringent regulations, an increase in the requirement for durable products, increased demand for packaged products due to the growth of the FMCG industry, and increasing awareness due to unauthorized usage of recycled materials. The requirement of portable & automated testing techniques to enhance the testing availability in less time provides new growth opportunities for market players. Governments across the world are implementing rigorous guidelines to ensure the quality of the products. Testing is the main part of the guidelines, hence unavoidable. This, in turn, is primarily driving the market. The cost of packaging testing is very high due to the high cost of testing equipment. Therefore, this is the matter of concern for new entrants.
Based on the application, the packaging testing market is segmented into food & beverage, agrochemicals, pharmaceuticals, personal care textile, automobile, transportation, environmental, and other consumer goods. The pharmaceutical segment dominated the market in 2016. The food & beverage segment is projected to expand at a significant CAGR due to an increase in food safety awareness among consumers and rise in the number of packaging and labeling mandates in various regions.
In terms of type, the global packaging testing market is segmented into physical, chemical, and microbiological. The physical segment dominated the market, accounting for a prominent share, since the determination of physical properties of a product is an essential application for packaging testing. The chemical testing of packaging is conducted for the determination of chemical properties such as corrosion level and overall composition of the material, monitoring product quality, toxic detection, contaminants detection, and to meet other regulatory standards. The microbiological testing of packaging is conducted to detect the presence of contamination that can harm the hygiene, since there is a possibility for some organism to survive inside the packaging.
In terms of geography, the packaging testing market can be segregated into North America, Asia Pacific, Europe, Middle East, Africa, and Latin America. North America is projected to dominate the packaging testing market during the forecast period. The market in Asia Pacific is projected to expand at a rapid pace during the forecast period, since the demand for packaging testing in the food & beverage industry is projected to increase in the near future. Other factors that are driving the Asia Pacific market include the presence of emerging economies, globalization of trade, and rapid industrialization in the region.
The market is dominated by key players such as SGS S.A. (Switzerland), Bureau Veritas SA (France), Intertek Group Plc. (U.K.), Eurofins Scientific SE (Luxembourg), TÜV SÜD AG (Germany), and ALS Limited (Australia).
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.