Global Packaging Barrier Films Market: Overview
Over the last decade or so, rigid packaging formats have given way to flexible packaging and barrier films owing to various technology and consumer trends. Packaging barrier films are flexible films used mostly as suitable substitutes for food packaging. These films reduce the need for preservatives, serve as a printing substrate, and increase the shelf life of the product. Despite being costlier than conventional packaging solutions, packaging barrier films have been witnessing increased demand, especially from the food and beverages sector, owing to their ability to prevent oxygenation and thereby stop the degradation of contents.
The global market for packaging barrier films covers four main regions: North America, Europe, Asia Pacific, and Rest of the World. The key technologies used in packaging barrier films include multi-layer films, polymer nanocomposites, sustainable barrier coatings, organically modified ceramics (ORMOCERs), Besela barrier films, and melamine-based barrier coatings. The key product types of packaging barrier films are stand-up pouches, bags and pouches, forming webs, tray lidding film, blister packs, and wrapping films. The leading applications of packaging barrier films include retort convenience foods, fresh foods, processed chilled foods, dried foods, cheese, snacks and confectionaries, drinks, baked goods, personal care and cosmetics, and medicines and pharmaceuticals.
The materials used in packaging barrier films include polyvinylidene chloride (PVDC), linear low-density polyethylene (LLDPE), aluminium oxide (AlOx), ethylene vinyl alcohol (EVOH), transparent high-barrier films, silicon oxide (SiOx), cast polypropylene (CPP), polyvinyl chloride (PVC), organic liquid coatings, cyclic olefin copolymer (COC), biaxially oriented polyamide (BOPA), high-barrier coatings, metalized films, polyacrylonitrile (PAN), inorganic vapor deposition high-barrier coatings, polyvinyl alcohol (PVOH), low-density polyethylene (LDPE), polychlorotrifluoroethylene (PCTFE), biaxially oriented polypropylene (BOPP), and biaxially oriented polyethylene terephthalate (BoPET).
Global Packaging Barrier Films Market: Key Trends and Opportunities
One of the most significant factors driving the global packaging barrier films market is the surging demand for packaging materials that can lend improved protection to their contents. This is noticeable especially in the pharmaceutical and food and beverages industries. Growing concerns regarding the ability of plastics to allow the exchange of vapors and gases that threaten to compromise the safety and quality of packaged products have also had a tremendous impact on the packaging barrier films market. The market for stand-up pouches is driven by not just their replacement of glass and plastic bottles and cans but also due to their ability to minimize packaging costs and, at the same time, providing better convenience to consumers. Moreover, stand-up pouches have lower material use and are lighter than conventional rigid containers. Another factor contributing toward the demand for packaging barrier films is the busy lifestyle of consumers and a consequent demand for convenient products and microwave cooking. This trend has resulted in the demand for ready-to-eat meals packed in stand-up pouches and trays. The packaging barrier films market also benefits from the rising share of large retail chains in economically developed countries.
In contrast, the packaging barrier films market is restricted by factors such as recycling problems, susceptibility to degradation, and increased costs. Mechanical recycling is a problem that continues to hamper the growth of the market since a number of multilayered packaging barrier film structures contain more than one type of plastic.
Global Packaging Barrier Films Market: Region-wise Outlook
Among the four regional segments, Europe dominates the worldwide market for packaging barrier films both in terms of production and demand. Asia Pacific and South America present lucrative opportunities for growth owing to the spread of domestic hypermarkets and supermarkets in several major cities. A number of large international retail chains have been setting up shop in the developing countries of Asia, Eastern and Central Europe, and South America, which have been dominated traditionally by local and independent artisan stores.
Some of the most prominent players competing in the global packaging barrier films market are Shako Flexipack, Sealed Air, Krehalon UK, Amcor, Prairie State Group, American Pouch, Oliver-Tolas Healthcare Packaging, BERNHARDT Packaging & Process, Bemis, HPM Global, The Vacuum Pouch, Flair Flexible Packaging Corporation, and ClearBags.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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