Adhesives are materials used for binding together two or more surfaces. Raw materials for adhesives are primarily polymeric materials, both naturally occurring and synthetic (such as polychloroprene, polyurethane, polyvinyl acetate, cellulose, polyvinyl alcohol, and polyvinyl pyrrolidone). Adhesives can be either water based, solvent based, or hot-melt based, among others. Polychloroprene and polyurethanes are solvent based while polyvinyl acetate, cellulose, polyvinyl alcohol and polyvinyl pyrrolidone are solvent-based adhesives. Hot melt adhesives are thermoplastic-based adhesives, which turn into liquid on heating. Adhesives are very critical for packaging applications. Out of the total adhesives used globally, above 70% are used in the packaging industry. These kinds of adhesives are used in various packaging applications, such as case & carton closures, flexible packaging, folding cartons envelopes, and for corrugated converting.
Furthermore, the challenges related to innovative packaging are surfacing largely due to the increasing trend to use packaging as a branding of the product and use of adhesives become observable among packers. Adhesive and Sealant Council, Inc., a North American trade association dedicated towards representing the adhesive and sealant industry, has estimated the global adhesive market to expand at a moderate single digit CAGR, wherein the packaging adhesives segment is expected to account for the highest share of the market.
As a result of the rise in consumer focus on convenience and sustainability, the packaging adhesives market has been the fastest growing market in the last ten years, and it is expected to continue to grow over the forecast period as well. The packaging adhesive market is projected to grow at a parallel rate to the growth of the overall packaging industry. The packaging adhesives market in North America is rapidly entering into a maturity stage; however, the market in Asia is growing at a faster rate, which in turn is expected to drive growth of the overall packaging adhesives market in the coming years. Apart from this, population growth, increasing middle class world-wide, demand for safe food & clean water, and innovation and safety are the major growth drivers for the global packaging adhesives market. Increasing regulatory interventions from environmental bodies is a major restraint factor for the growth of the packaging adhesives market.
Packaging adhesive market is segmented based on formulations, by type and by application. Based on formulations, the packaging adhesives market is segmented into water based, solvent based, and hot melt based. Based on type, the market is segmented into polychloroprene, polyurethane, polyvinyl acetate, cellulose, polyvinyl alcohol, and polyvinyl pyrrolidone. By application, the packaging adhesives market is segmented into case & carton closure, flexible packaging, folding carton, envelopes, and corrugated converting.
By geography, the packaging adhesives market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. Of these, the North America market is expected to expand at a lower growth rate, while the packaging adhesive market in Europe is expected to expand at a moderate rate in the coming years. Meanwhile, the market in emerging countries in Asia and Africa is exhibiting a robust growth rate currently. Of these, the growth of the market in Asia is driven by the high demand for packaging adhesive products in China.
Some of the key players in the global packaging adhesives market are Henkel AG & Co., HB Fuller, Bostik, Paramelt, Jowat Corp., Sika, Wacker Chemie, Avery Dennison, Ashland Inc., and Dymax.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.