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Global Packaged Rice Snacks Market – Overview

The report on the global packaged rice snacks market offers valuable insights on the post COVID-19 impact on the market, which will allow to evaluate vendors their business approaches. Moreover, this report exclusively covers market segmentation by product (rice cakes, RCCB, and rice crisps) and distribution channel (offline and online).

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Global Packaged Rice Snacks Market – Drivers and Restraints

There are multiple factors that are helping to drive the overall development of the global packaged rice snacks market. Increasing health benefits of the food products is the primary reason behind the rising popularity of packaged rice snacks market. The health benefits of consuming rice snacks are driving the packaged rice snacks market growth in China. Brown rice snacks are manufactured with whole grains that provide phytochemicals, fiber, and carbohydrates. Wholegrain packaged rice snacks include magnesium, iron, and zinc. These products are also a good source of complicated carbohydrates that provide energy and antioxidant phytochemicals for better health of the cells. The fiber content in packaged rice snacks helps in reducing inflammation, improving gut health, and boosting metabolism. Therefore, packaged rice snacks are a healthy snacking option. Gluten-free packaged rice snacks are available for consumers with celiac disease. The availability of such healthy packaged rice snacks is likely to drive the growth of the market in focus over the course of the forecast period.

Global Packaged Rice Snacks Market – Competitive Landscape and Notable Developments

There are several key players operating in the global packaged rice snacks market. The key players in the market are expected to focus of health, nutrition, and other healthy aspect of the food products. The companies are also expected to concentrate research and development that will cater to the increasing demand and requirements of the consumers. Some of the key players operating in the global packaged rice snacks market include names such as Hunter Foods LLC, Jiangsu Daysun Foods Co. Ltd., KAMEDA SEIKA Co. LTD, Kellogg Co., Mondelez International, PepsiCo. Inc, SanoRice Holding BV, and Want Want China Holdings among others.

Some of the key developments in the global packaged rice snacks market are:

  • Glasgow-headquartered seafood processor Sco-Fro Group has been reeled in by Japanese conglomerate Nishimoto Co for an undisclosed sum.

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Global Packaged Rice Snacks Market – Geographical Outlook

In terms of the regional segmentation, the global packaged rice snacks market is segmented into five key regions. These regions are North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa. Of these, the global packaged rice snacks market is expected to be dominated by the regional segment of Asia Pacific. The growth of the regional market is primarily attributed to increasing demand from the rice eating countries such as Japan, China, and India among others. The growth of the market is expected to rise in the coming years of the forecast period ranging from 2020 to 2030 with rising demand of packaged rice snacks among the working class of the people in the Asia Pacific region.

Various retailers in Asia Pacific are selling different types of packaged rice snacks under their own private-label brands to increase their profitability, which is contributing to the growth of the packaged rice snacks market in the Asia Pacific Region. In China, many private-label packaged rice snack manufacturers promote and sell their products by claiming the same formulations and ingredients as branded products, thereby undercutting branded-label products and reducing the market share of major global brands. Private-label products are offered at a lower price than branded products. Hence, price-sensitive consumers in China are more likely to purchase such packaged rice snacks.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Packaged Rice Snacks Market