The report on the global packaged rice snacks market offers valuable insights on the post COVID-19 impact on the market, which will allow to evaluate vendors their business approaches. Moreover, this report exclusively covers market segmentation by product (rice cakes, RCCB, and rice crisps) and distribution channel (offline and online).
There are multiple factors that are helping to drive the overall development of the global packaged rice snacks market. Increasing health benefits of the food products is the primary reason behind the rising popularity of packaged rice snacks market. The health benefits of consuming rice snacks are driving the packaged rice snacks market growth in China. Brown rice snacks are manufactured with whole grains that provide phytochemicals, fiber, and carbohydrates. Wholegrain packaged rice snacks include magnesium, iron, and zinc. These products are also a good source of complicated carbohydrates that provide energy and antioxidant phytochemicals for better health of the cells. The fiber content in packaged rice snacks helps in reducing inflammation, improving gut health, and boosting metabolism. Therefore, packaged rice snacks are a healthy snacking option. Gluten-free packaged rice snacks are available for consumers with celiac disease. The availability of such healthy packaged rice snacks is likely to drive the growth of the market in focus over the course of the forecast period.
There are several key players operating in the global packaged rice snacks market. The key players in the market are expected to focus of health, nutrition, and other healthy aspect of the food products. The companies are also expected to concentrate research and development that will cater to the increasing demand and requirements of the consumers. Some of the key players operating in the global packaged rice snacks market include names such as Hunter Foods LLC, Jiangsu Daysun Foods Co. Ltd., KAMEDA SEIKA Co. LTD, Kellogg Co., Mondelez International, PepsiCo. Inc, SanoRice Holding BV, and Want Want China Holdings among others.
Some of the key developments in the global packaged rice snacks market are:
In terms of the regional segmentation, the global packaged rice snacks market is segmented into five key regions. These regions are North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa. Of these, the global packaged rice snacks market is expected to be dominated by the regional segment of Asia Pacific. The growth of the regional market is primarily attributed to increasing demand from the rice eating countries such as Japan, China, and India among others. The growth of the market is expected to rise in the coming years of the forecast period ranging from 2020 to 2030 with rising demand of packaged rice snacks among the working class of the people in the Asia Pacific region.
Various retailers in Asia Pacific are selling different types of packaged rice snacks under their own private-label brands to increase their profitability, which is contributing to the growth of the packaged rice snacks market in the Asia Pacific Region. In China, many private-label packaged rice snack manufacturers promote and sell their products by claiming the same formulations and ingredients as branded products, thereby undercutting branded-label products and reducing the market share of major global brands. Private-label products are offered at a lower price than branded products. Hence, price-sensitive consumers in China are more likely to purchase such packaged rice snacks.
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