Reports
Outdoor entertaining and furniture have changed over the years. Things have evolved from a simple chair and dining table to create an entire “outdoor room”. The industry of outdoor furniture has gained more creativity with materials, construction, and finishing work. This enables the outdoor furniture to really tolerate everything that the outdoor environment throws at them. From the harsh rays of the sun to heavy downpour and occasional spills of ketchup and sauces – nothing seems to be a problem for the most of the outdoor furniture of today’s world.
Outdoor cushions enable one to customize the comfort, look of one’s outdoor seating arrangements, and create an entirely new atmosphere with various colors and patterns. Most of the outdoor cushions come with washable and removable covers. As such, the garden chair cushions or balcony can be freshened as and when needed.
Not all of the outdoor cushions are made equal, however there is a need for an extensive variety of cushion core designs, which is likely to hold up well in the outside weather. Each of the type offers a different level of comfort.
According to Outdoor Industry Association the U.S., outdoor participation rate among the U.S. population increased from 48.8% in 2016 to 49.0% in 2017 (based on those who have participated in an outdoor activity at least once in 2017). The number of U.S. citizens aged above six years who participated in outdoor activities was 146.1 million in 2017. As per Sports England, the number of active people in the U.K. was 43.7 million in 2017 where active outdoor population held a share of 27.6% or 8.96 million in 2017. Thus, outdoor participation rate is increasing in the U.S., U.K, and other developed countries which is increasing the demand for outdoor equipment, which subsequently increases the sale of outdoor cushion products across North America and Europe.
As per the World Travel & Tourism Council (WTTC), the global travel & tourism market is one of the largest in the world and generates approximately 10.4% of global GDP or 1 in 10 jobs in 2018. As per WTTC, 78.5% of global travel and tourism revenue is generated from leisure activities. Revenue generated from leisure spending is expected to grow by 3.9% to reach US$ 4,646.6 Billion in 2019 and is expected to rise by a CAGR (Compound Annual Growth Rate) of 3.9% till 2029 to reach US$ 6,780.7 Billion in 2029. Thus, rise in travel & tourism spending is increasing the demand for outdoor equipment, which subsequently drives the sale of outdoor cushion products across the globe.
The global outdoor cushions market consists of a large number of global players operating in more than one region. Competition is intense among global and regional players operating in the outdoor cushions market. A few key players operating in the market are:
The global outdoor cushions market can be segmented based on:
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