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Outdoor Adventure Mat Market: Introduction

  • Outdoor adventure mats refer to foldable outdoor mats that anyone can set up and put away easily while camping, skiing, biking, and during any other outdoor adventure activity. An outdoor adventure mat is a highly compact mat and useful for all kinds of adventures. Outdoor adventure mats are useful during outdoor recreational activities and such mats are used by adventure enthusiasts to put under their sleeping bags to rest on or sleep on after or between adventure trips. Outdoor adventure mats act as a layer of protection between the users and the ground, while also providing comfort and insulation.

Key Drivers of the Global Outdoor Adventure Mat Market

  • Increasing participation in outdoor activities is a driving force boosting the demand for outdoor adventure mats globally.
  • Increasing awareness regarding physical fitness and the desire to stay healthy and fit leads to increasing alternate physical activities among people such as trekking, rock climbing, bird watching, hiking, scuba diving, rafting, leaf peeping, and camping that subsequently helps to propel the growth of the outdoor adventure mat market.

Factor Restraining the Global Outdoor Adventure Mat Market

  • Increasing preference for rental outdoor adventure equipment may restrict the expansion of the outdoor adventure mat market globally.

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Market in Asia Pacific to Expand Rapidly

  • In terms of geography, the global outdoor adventure mat market can be divided into five regions North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the outdoor adventure mat market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the outdoor adventure mat market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America outdoor adventure mat market is segmented into Brazil, and Rest of South America.
  • North America accounted for dominant share of the global outdoor adventure mat market due to rising participation of people in outdoor adventure activities. Increasing preference for traditional camping and growing interest of youth in outdoor recreational activities is fueling the demand for outdoor adventure equipment and subsequently driving the growth of the outdoor adventure mat market in the region.
  • The outdoor adventure mat market in Asia Pacific is projected to expand rapidly during the forecast period due to the growing popularity of adventure tourism among the populace in emerging countries such as India and China. Asia is the fastest growing economic region with large economies where manufacturers can expand their outdoor adventure mat market greatly with cost-effective manufacturing of the products.

Key Players Operating in the Global Market

Companies in the outdoor adventure mat market are focusing on developing innovative outdoor adventure mats to gain customer attention which will help in enhancing their competitive advantage and subsequently increase their market share. Vendors are launching improved products due to changes in technological advancements, changing preference for innovative products, and the prevailing competition. Growing competition encourages market players to focus on introducing advanced products.

A few of the key players operating in the global outdoor adventure mat market are:

  • ALPS Mountaineering
  • Big Agnes, Inc.
  • BlackWolf
  • Cascade Designs, Inc.
  • Eastern Mountain Sports
  • Exped AG
  • Gossamer Gear
  • Klymit
  • Multimat
  • Outdoor Adventure Gear

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Global Outdoor Adventure Mat Market: Research Scope

Global Outdoor Adventure Mat Market, by Product Type

  • Foam Mat
  • Inflatable Mat
  • Self-inflatable Mat
  • Others

Global Outdoor Adventure Mat Market, by End-user

  • Men
  • Women
  • Kids

Global Outdoor Adventure Mat Market, by Pricing

  • Low
  • Medium
  • High

Global Outdoor Adventure Mat Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Sporting Goods Chain Stores
    • Specialty Outdoor Sports Stores
    • Others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Outdoor Adventure Mat Market

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