Global Outbound Telemarketing Market: Snapshot
Outbound Telemarketing is a marketing method to create new clients/customers and to retain existing ones. In sectors such as Banking, Financial services and Insurance (BFSI), IT & Telecom and consulting, outbound telemarketing is predominantly used to find prospective customers through telephone calling where they are requested to buy products or services. Owing to direct human interaction in the outbound telemarketing market, there are several advantages such as low cost of communication, strengthening of customer base, and building of goodwill and public image. As businesses across the globe are exploring opportunities to reach out to a larger consumer base, outbound telemarketing is increasingly emerging as one of the leading, most effective, and economical marketing strategies.
The global outbound telemarketing market is envisioned to exhibit a CAGR of 3.7% over the period between 2017 and 2025, rising to a valuation of US$12,201.4 mn by 2025 from US$8,848.9 mn in 2016.
IT and Telecom Industries to Remain Key Takers
On the basis of application type, the outbound telemarketing market is segmented into banking, financial services, and insurance (BFSI), consumer goods and retail, IT and telecom, government, and others. Others include manufacturing, healthcare, life science sector. Over the forecast period, the IT and telecom sector is predicted to dominate the outbound telemarketing market over the forecast period.
In order to retain the competitive edge in the diverse telecommunication industry, enterprises are focusing on providing enhanced services to their consumers with respect to aspects such as connectivity and quality of communication. Outbound telemarketing strategy helps companies to reach out directly to the suitable customers, provide upgraded services and also get their feedback at the same time. The BFSI segment, followed by consulting, are also some of the dominant revenue contributors to the global outbound telemarketing market.
Business to Consumer Segment to Contribute Significant Share in Revenue
On the basis of type, the outbound telemarketing market is segmented into business to business and business to consumer. Business to business type involves contacting other businesses to sell products and services, gauge views or opinions, and generate leads for a client while business to consumer involves contacting consumers to sell products and services, gauge views or opinions, and understand the feedback of a client for a product or service. Business to consumer helps in reducing operational costs and creates more opportunities for sales and marketing in various industries. It is anticipated to contribute a significant share in the global revenue consistently over the forecast period.
Asia Pacific Expected to Dominate Throughout Forecast
Geographically, the global outbound telemarketing market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America. Asia Pacific is expected to dominate the global Outbound Telemarketing market. Moreover, it is expected to expand rapidly among all the other regions. Low labor cost for outsourcing services in specific countries like China, India and others is expected to create new opportunities for the industry during the forecast period. Thus, Asia Pacific holds major share in the overall Outbound Telemarketing market followed by North and South America.
The report also includes a detailed account of the competitive dynamics of the global outbound telemarketing market and presents detailed business profiles of some of the leading companies in the market. The key players operating in the global outbound telemarketing market profiled in the report include TeleTech Holdings, Inc., Atento S.A., Concentrix Corporation, Alorica Inc., Arvato AG, MarketOne International LLP, Teleperformance Group, Inc., and Convergys Corporation. Regional players such as MarketMakers Inc. Ltd and OnBrand24, Inc. have also been profiled in the report.
Adherence of Companies to Traditional Sales Channels to Drive Demand within the Global Outbound Telemarketing Market
The demand within the global outbound telemarketing market is expended to grow alongside advancements in product promotions. Sellers of consumer goods and services have shown aggressiveness in promoting their products to reach out to new consumer bases. Furthermore, the quest of the retail sector to ensure seamless inflow of revenues has also given an impetus to market growth. It is worthwhile to mention that telemarketing has turned out to be an ineffective and obsolete way of product promotion. However, several countries and companies continue to follow telemarketing practices as a part of their core strategies. Knowledge of new products and offerings plays a vital role in ensuring seamless growth and expansion of that products market.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Outbound Telemarketing Market
4. Market Overview
4.1. Introduction
4.1.1. Product Definition
4.1.2. Industry Evolution / Developments
4.2. Global Outbound Telemarketing Market Overview
4.3. Key Market Indicators
4.4. Market Dynamics
4.4.1. Drivers
4.4.2. Restraints
4.4.3. Opportunity
4.5. Global Outbound Telemarketing Market Analysis and Forecasts, 2017 – 2025
4.5.1. Market Revenue Projections (US$ Mn)
4.6. Porter’s Five Force Analysis
4.7. Eco-system Analysis
4.8. Market Outlook
5. Global Outbound Telemarketing Market Analysis and Forecasts, By Application
5.1. Introduction & Definition
5.2. Key Findings / Developments
5.3. Key Trends
5.4. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
5.4.1. BFSI
5.4.2. Consumer Goods & Retail
5.4.3. Consulting (Education, Job, etc.)
5.4.4. IT & Telecom
5.4.5. Government
5.4.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
5.5. Market Attractiveness By Application
5.6. Service Type Comparison Matrix
6. Global Outbound Telemarketing Market Analysis and Forecasts, By Type
6.1. Introduction & Definition
6.2. Key Findings / Developments
6.3. Key Trends
6.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
6.4.1. Business To Consumer
6.4.2. Business To Business
6.5. Market Attractiveness By Type
6.6. Type Comparison Matrix
7. Global Outbound Telemarketing Market Analysis and Forecasts, By Region
7.1. Introduction & Definition
7.2. Key Findings
7.3. Outbound Telemarketing Market Analysis Forecast By Region, 2017 – 2025 (US$ Mn)
7.3.1. North America
7.3.2. Europe
7.3.3. Asia Pacific
7.3.4. Middle East and Africa
7.3.5. South America
8. North America Outbound Telemarketing Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
8.3.1. BFSI
8.3.2. Consumer Goods & Retail
8.3.3. Consulting (Education, Job, etc.)
8.3.4. IT & Telecom
8.3.5. Government
8.3.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
8.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
8.4.1. Business To Consumer
8.4.2. Business To Business
8.5. Market Analysis Forecast By Country, 2017 – 2025 (US$ Mn)
8.5.1. The U.S.
8.5.2. Canada
8.5.3. Rest of North America
8.6. Market Attractiveness Analysis
8.6.1. By Application
8.6.2. By Type
8.6.3. By Country
9. Europe Outbound Telemarketing Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
9.3.1. BFSI
9.3.2. Consumer Goods & Retail
9.3.3. Consulting (Education, Job, etc.)
9.3.4. IT & Telecom
9.3.5. Government
9.3.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
9.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
9.4.1. Business To Consumer
9.4.2. Business To Business
9.5. Market Analysis Forecast By Country, 2017 – 2025 (US$ Mn)
9.5.1. The U.K.
9.5.2. Germany
9.5.3. France
9.5.4. Rest of Europe
9.6. Market Attractiveness Analysis
9.6.1. By Application
9.6.2. By Type
9.6.3. By Country
10. Asia Pacific Outbound Telemarketing Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
10.3.1. BFSI
10.3.2. Consumer Goods & Retail
10.3.3. Consulting (Education, Job, etc.)
10.3.4. IT & Telecom
10.3.5. Government
10.3.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
10.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
10.4.1. Business To Consumer
10.4.2. Business To Business
10.5. Market Analysis Forecast By Country, 2017 – 2025 (US$ Mn)
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. Rest of Asia Pacific
10.6. Market Attractiveness Analysis
10.6.1. By Application
10.6.2. By Type
10.6.3. By Country
11. Middle East and Africa Outbound Telemarketing Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
11.3.1. BFSI
11.3.2. Consumer Goods & Retail
11.3.3. Consulting (Education, Job, etc.)
11.3.4. IT & Telecom
11.3.5. Government
11.3.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
11.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
11.4.1. Business To Consumer
11.4.2. Business To Business
11.5. Market Analysis Forecast By Country, 2017 – 2025 (US$ Mn)
11.5.1. GCC
11.5.2. South Africa
11.5.3. Rest of MEA
11.6. Market Attractiveness Analysis
11.6.1. By Application
11.6.2. By Type
11.6.3. By Country
12. South America Outbound Telemarketing Market Analysis and Forecast
12.1. Key Findings
12.2. Key Trends
12.3. Market Analysis Forecast By Application, 2017 – 2025 (US$ Mn)
12.3.1. BFSI
12.3.2. Consumer Goods & Retail
12.3.3. Consulting (Education, Job, etc.)
12.3.4. IT & Telecom
12.3.5. Government
12.3.6. Others (Manufacturing, Healthcare, Life Sciences, etc.)
12.4. Market Analysis Forecast By Type, 2017 – 2025 (US$ Mn)
12.4.1. Business To Consumer
12.4.2. Business To Business
12.5. Market Analysis Forecast By Country, 2017 – 2025 (US$ Mn)
12.5.1. Brazil
12.5.2. Rest of South America
12.6. Market Attractiveness Analysis
12.6.1. By Application
12.6.2. By Type
12.6.3. By Country
13. Competition Landscape
13.1. Market Player – Competition Matrix (By Tier and Size of Companies)
13.2. Market Share Analysis By Company (2016)
13.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
13.3.1. TeleTech Holdings, Inc.
13.3.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.1.2. Company Description
13.3.1.3. SWOT Analysis
13.3.1.4. Strategic Overview
13.3.2. Atento S.A.
13.3.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.2.2. Company Description
13.3.2.3. SWOT Analysis
13.3.2.4. Strategic Overview
13.3.3. Concentrix Corporation
13.3.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.3.2. Company Description
13.3.3.3. SWOT Analysis
13.3.3.4. Strategic Overview
13.3.4. Alorica Inc.
13.3.4.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.4.3. Company Description
13.3.4.3. SWOT Analysis
13.3.4.4. Strategic Overview
13.3.5. Arvato AG
13.3.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.5.2. Company Description
13.3.5.3. SWOT Analysis
13.3.5.4. Strategic Overview
13.3.6. MarketOne International LLP
13.3.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.6.2. Company Description
13.3.6.3. SWOT Analysis
13.3.6.4. Strategic Overview
13.3.7. Teleperformance Group, Inc
13.3.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.7.2. Company Description
13.3.7.3. SWOT Analysis
13.3.7.4. Strategic Overview
13.3.8. Convergys Corporation
13.3.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.8.2. Company Description
13.3.8.3. SWOT Analysis
13.3.8.4. Strategic Overview
13.3.9. MarketMakers Inc. Ltd
13.3.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.9.2. Company Description
13.3.9.3. SWOT Analysis
13.3.9.4. Strategic Overview
13.3.10. OnBrand24, Inc.
13.3.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
13.3.10.2. Company Description
13.3.10.3. SWOT Analysis
13.3.10.4. Strategic Overview
14. Key Takeaways
List of Tables
Table 1: Global Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 2: Global Outbound Telemarketing Market Size (US$ Mn) Forecast, By Type, 2015–2025
Table 3: Global Outbound Telemarketing Market Size (US$ Mn) Forecast, By Region, 2015–2025
Table 4: North America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 5: Europe Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 6: APAC Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 7: MEA Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 8: South America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 9: North America Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 10: North America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Type, 2015–2025
Table 11: North America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 12: Europe Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 13: Europe Outbound Telemarketing Market Size (US$ Mn) Forecast, by Type, 2015–2025
Table 14: Europe Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 15: APAC Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 16: APAC Outbound Telemarketing Market Size (US$ Mn) Forecast, by Type, 2015–2025
Table 17: APAC Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 18: MEA Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 19: MEA Outbound Telemarketing Market Size (US$ Mn) Forecast, by Type, 2015–2025
Table 20: MEA Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 21: South America Outbound Telemarketing Market Size (US$ Mn) Forecast, By Application, 2015–2025
Table 22: South America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Type, 2015–2025
Table 23: South America Outbound Telemarketing Market Size (US$ Mn) Forecast, by Country, 2015–2025
List of Figures
Figure 1: Global Outbound Telemarketing Market - Share Analysis
Figure 2: Global Outbound Telemarketing Market Size (US$ Mn) Forecast, 2015–2025
Figure 3: Global Outbound Telemarketing Market Y-o-Y Growth, 2016–2025
Figure 4: Global Outbound Telemarketing Market eco-system analysis
Figure 5: Market Revenue Share By Application (2017)
Figure 6: Market Revenue Share By Type(2017)
Figure 7: Market Revenue Share By Geography (2017)
Figure 8: Global Outbound Telemarketing Market Value Share Analysis By Application, 2017 and 2025
Figure 9: Global BFSI Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 10: Global Consumer goods & Retail Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 11: Global Consulting (Education, Job, etc.) Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 12: Global IT & Telecom Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 13: Global Government Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 14: Global Others Application Market Size (US$ Mn) and Y-o-Y Growth (%), 2015–2025
Figure 15: Comparison Matrix: Global Outbound Telemarketing Market, By Application
Figure 16: Global Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 17: Global Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 18: Global Outbound Telemarketing in Business To Business Market Size (US$ Mn) & Y-o-Y Growth (%), 2015–2025
Figure 19: Global Outbound Telemarketing in Business To Consumer Market Size (US$ Mn) & Y-o-Y Growth (%), 2015–2025
Figure 20: Comparison Matrix: Global Outbound Telemarketing Market, by Type
Figure 21: Outbound Telemarketing Market Attractiveness Analysis, By Type
Figure 23: Outbound Telemarketing Market Attractiveness Analysis, by Region
Figure 24: North America Outbound Telemarketing Market Size (US$ Mn) and Y-o-Y Forecast, 2015–2025
Figure 25: North America Outbound Telemarketing Market Value Share Analysis, By Application, 2017 and 2025
Figure 26: North America Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 27: North America Outbound Telemarketing Market Value Share Analysis, By Country, 2017 and 2025
Figure 28: North America Outbound Telemarketing Market Attractiveness Analysis, by Country
Figure 29: North America Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 30: North America Outbound Telemarketing Market Attractiveness Analysis, by Type
Figure 31: Europe Outbound Telemarketing Market Size (US$ Mn) and Y-o-Y Forecast, 2015–2025
Figure 32: Europe Outbound Telemarketing Market Value Share Analysis, By Application, 2017 and 2025
Figure 33: Europe Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 34: Europe Outbound Telemarketing Market Value Share Analysis, By Country, 2017 and 2025
Figure 35: Europe Outbound Telemarketing Market Attractiveness Analysis, by Country
Figure 36: Europe Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 37: Europe Outbound Telemarketing Market Attractiveness Analysis, by Type
Figure 38: APAC Outbound Telemarketing Market Size (US$ Mn) and Y-o-Y Forecast, 2015–2025
Figure 39: APAC Outbound Telemarketing Market Value Share Analysis, By Application, 2017 and 2025
Figure 40: APAC Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 41: APAC Outbound Telemarketing Market Value Share Analysis, By Country, 2017 and 2025
Figure 42: APAC Outbound Telemarketing Market Attractiveness Analysis, by Country
Figure 43: APAC Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 44: APAC Outbound Telemarketing Market Attractiveness Analysis, by Type
Figure 45: MEA Outbound Telemarketing Market Size (US$ Mn) and Y-o-Y Forecast, 2015–2025
Figure 46: MEA Outbound Telemarketing Market Value Share Analysis, By Application, 2017 and 2025
Figure 47: MEA Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 48: MEA Outbound Telemarketing Market Value Share Analysis, By Country, 2017 and 2025
Figure 49: MEA Outbound Telemarketing Market Attractiveness Analysis, by Country
Figure 50: MEA Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 51: MEA Outbound Telemarketing Market Attractiveness Analysis, by Type
Figure 52: South America Outbound Telemarketing Market Size (US$ Mn) and Y-o-Y Forecast, 2015–2025
Figure 53: South America Outbound Telemarketing Market Value Share Analysis, By Application, 2017 and 2025
Figure 54: South America Outbound Telemarketing Market Value Share Analysis, by Type, 2017 and 2025
Figure 55: South America Outbound Telemarketing Market Value Share Analysis, By Country, 2017 and 2025
Figure 56: South America Outbound Telemarketing Market Attractiveness Analysis, by Country
Figure 57: South America Outbound Telemarketing Market Attractiveness Analysis, By Application
Figure 58: South America Outbound Telemarketing Market Attractiveness Analysis, by Type
Figure 59: Global Outbound Telemarketing Market Positioning of Key Players (2016)
Figure 60: TeleTech Holdings, Inc. - Business Segments
Figure 61: TeleTech Holdings, Inc. - Breakdown of Net Sales, by Geography (2016)
Figure 62: TeleTech Holdings, Inc. - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
Figure 63: Atento S.A. - Business Segments
Figure 64: Atento S.A. - Breakdown of Net Sales, by Geography (2016)
Figure 65: Atento S.A. - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
Figure 66: Concentrix Corporation - Business Segments
Figure 67: Concentrix Corporation - Breakdown of Net Sales, by Geography (2016)
Figure 68: Concentrix Corporation - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
Figure 69: Alorica Inc. - Business Segments
Figure 70: Arvato AG - Business Segments
Figure 71: Arvato AG - Breakdown of Net Sales, by Geography (2016)
Figure 72: Arvato AG - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
Figure 73: MarketOne International LLP - Business Segments
Figure 74: OnBrand24, Inc. - Business Segments
Figure 75: MarketMakers Inc. Ltd - Business Segments
Figure 76: Teleperformance - Business Segments
Figure 77: Teleperformance - Breakdown of Net Sales, by Geography (2016)
Figure 78: Teleperformance - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
Figure 79: Convergys Corporation - Business Segments
Figure 80: Convergys Corporation - Breakdown of Net Sales, by Geography (2016)
Figure 81: Convergys Corporation - Revenue (US$ Mn) & Y-o-Y Growth (%), 2014–2016
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