Global OTC Consumer Health Products (Powder Form) Market: Snapshot
The global market for over-the-counter health products of powder form is projected to experience incremented demand at a CAGR of 3.6% during the forecast period of 2017 to 2025, which is primarily a reflection of growing awareness among the consumers regarding the prevalence of lifestyle diseases. In addition to that, escalating percentage of geriatric population, increasing disposable income, deep penetration of social media, and fitness trends are augmenting the demand in the global OTC consumer health products market. On the other hand, adverse effects of some of the supplements, the lack of valid literature, and counterfeit pharmaceuticals are hindering the market from attaining its true potential. The report estimates the global OTC consumer health products market to be worth US$40.6 bn by the end of the forecast period, which is 2025.
Nutritional Supplements Emerge as Leading Indication Segment
Based on indication, this TMR report segments the global OTC consumer health products market into skin care products, oral care products, nutritional supplements, gastrointestinal products, and wound care management products. In 2016, the nutritional supplements segment served the maximum demand, and is expected to remain most fruitful aspect of the market throughout the forecast period, which is primarily attributed to the growing demand for vitamins and dietary supplements and the sports nutrition products. The report observes that health conscience is increasing among the urban population as a result of changing lifestyle, growing percentage of geriatric population, increasing disposable income, and widespread penetration of social media. On the other hand, the gastrointestinal products segment is expected to sustain its position as second most important segment, as a result of increasing heartburns.
North America to Sustain Position as Most Profitable Region
Out of five major regions evaluated by this report: North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa, the OTC consumer health products market earns maximum demand from North America, which houses two developed countries in the U.S. and Canada. In the near future, North America is expected to maintain its leading position, as a result of high adoption rate of OTC products, changing lifestyle choices, growing demand for healthier options, and escalating geriatric population. In addition to that, as a number of leading players have headquarters in the U.S., strategic acquisitions is expected to reshape the competitive landscape of OTC consumer health products market in North America.
Europe, currently, is the second most lucrative region, with Germany as the leading revenue generating country, although vastly populated region of Asia Pacific is projected to increment the demand for OTC consumer health products market at most robust CAGR during the forecast period of 2017 to 2025. In the near future, two of the most promising emerging economies, India and China, are expected to turn Asia Pacific into a goldmine for the vendors operating in the global OTC consumer health products market.
Some of the key companies currently operating in the global market for over-the-counter consumer health products of power form market are: Pfizer, Inc., Piramal Enterprises Ltd., Abbott Laboratories, Bayer AG, Sun Pharmaceuticals Ltd., GlaxosmithKline plc, Johnson & Johnson, Ipsen, Sanofi S.A., American Health, and Glenmark Pharmaceuticals Ltd. In the near future, development of new products that have fewer to no side effects, imparting awareness via social media and aggressive marketing, and geographical expansion is expected to be the common strategies by the key companies to expand their horizon and cope up with the intense competition.
Global OTC Consumer Health Products (Powder Form) Market: Overview
OTC consumer health products (powder form) include the OTC pharmaceutical products which can be defined as the drugs which can be purchased by the customers without the physician’s prescription. In addition, OTC consumer health products include nutritional supplements and sports nutrition products, among others. The market for OTC consumer health products (powder form) has been segmented on the basis of indication and distribution channel. On the basis of indication, the market has been segmented into skin care products, nutritional supplement products, oral care products, wound care management products, gastrointestinal products and others. On the basis of distribution channel, the market has been segmented into hospital pharmacy, independent pharmacies and retail stores, hypermarkets and supermarkets and others.
Global OTC Consumer Health Products (Powder Form) Market: Research Methodology
The research is a combination of primary and secondary research, conducted for understanding and arriving at trends, used to forecast the expected revenue of OTC consumer health products (powder form) instruments and consumables in the near future. Primary research formed the bulk of our research efforts with information collected from in-depth interviews and discussions with a number of key industry experts and opinion leaders. Secondary research involved study of company websites, annual reports, press releases, investor presentations, analyst presentation and various international and national databases. The report provides estimated market size in terms of US$ Mn for each products and end-user. In addition, the report provides estimated market size in terms of US$ Mn for various geographic regions for the period 2015 to 2025, considering the macro and micro environmental factors. The revenue generated from each product was calculated by considering their launch date in the market, customer acceptance, volume sales, price of the product, trends in industry, end user trend, and adoption rate across all the geographies.
The market report comprises an elaborated executive summary, which includes market snapshot that provides information about various segments of the market. It also provides information and data analysis of the market with respect to market segments based on product, end-user, and geography. The market overview section of the report analyzes market dynamics such as drivers, restraints and opportunities that influences the molecular diagnostics market in the current and future scenario.
Market share analysis among the market players is analyzed to signify the contribution of these players in the market in terms of percentage share. All these factors will help the market players to decide about the business strategies and plans to strengthen their positions in the global market. Based on geography, the market has been analyzed for major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Global OTC Consumer Health Products (Powder Form) Market: Competitive Landscape
The report also profiles the major players in the market and provides various attributes such as company overview, financial overview, product portfolio, business strategies, and recent developments. Major companies profiled in the OTC consumer health products (powder form) market report are Pfizer, Inc., GlaxosmithKline plc, Johnson & Johnson, Sun Pharmaceuticals Ltd., Piramal Enterprises Ltd., Abbott Laboratories, Ipsen, Bayer AG, Sanofi S.A., Glenmark Pharmaceuticals Limited, and American Health, among others.
The OTC Consumer Health Products (Powder Form) Market has been segmented as follows:
- OTC Consumer Health Products (Powder Form) Market, by Indication, Revenue (US$ Mn), 2015-2025
- Skin Care Products
- Nutritional Supplements
- Oral Care Products
- Wound Care Management Products
- Gastrointestinal Products
- OTC Consumer Health Products (Powder Form) Market, by Distribution Channel, Revenue (US$ Mn), 2015-2025
- Hospital Pharmacy
- Independent Pharmacies and Retail Stores
- Hypermarkets and Supermarkets
- Online Sales
- OTC Consumer Health Products (Powder Form) Market, by Region, Revenue (US$ Mn) 2015-2025
- North America
- Rest of Europe
- Asia Pacific
- Australia & New Zealand
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of MEA
- North America