Global Organic Tobacco Market: Snapshot
The popularity of organic tobacco stems from the growing belief that it is less harmful than the regular tobacco products. The notion has gathered steam in recent times, thanks to the aggressive advertising by cigarette manufacturers especially in developed nations. Particularly in the U.S., numerous brands have been emphasizing on the natural appeal and ‘bereft of additive’ propositions of organic tobacco to give smokers an option to not drastically discontinue their nicotine addiction. Their superiority over regular tobacco is still debatable; nonetheless, a growing number of adults in recent years have seemingly fallen to the marketing ploy. In some instances, organic certification may mean that the plant was grown organically and without using pesticides or fertilizers unapproved by regulatory agencies.
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Global Organic Tobacco Market: Key Growth Dynamics
The organic tobacco market has gathered stream from the growing awareness about the ill-health effects of regular tobacco among smokers. Regular smokers find organic tobacco an attractive substitute and believe that they are bereft of ammonia, bleach, and harmful additives that are otherwise found in regular cigarettes.
Organic farming in recent years has gathered some traction with tobacco farmers. The efforts picked up substantial impetus from the increasing support by regulatory agencies. A case in point is initiatives taken by the United States Department of Agriculture. Another trend offering growth stimulus is the popularity of roll-your-own tobacco. A growing number of smokers, occasional as well as heavy, are getting attracted toward tobacco-rolled cigarettes.
The growing popularity of hookah filled with organic tobacco is also contributing to the popularity of organic tobacco. Market players are aiming to launch new flavors of organic tobacco to attract smokers. This has strengthened the prospects of fire-cured tobacco in the organic tobacco market. Several Mediterranean countries are witnessing demand for organic tobacco with low sugar content. This is also catalyzing prospects in the organic tobacco market.
Global Organic Tobacco Market: Notable Developments
Increased exposure of party-goers to social media is one of the key developments in the organic tobacco market. Producers of organic tobacco are tapping potential in tobacco-sponsored adventures.
Numerous brands in the U.S. have jumped on to the bandwagon of offering additive-free or organic tobacco to differentiate their products. Recently brands such as Manitou has launched a brand made entirely of flue-cured tobacco. Bereft of health-degrading chemical additives, humectants, and artificial flavors are some of the key propositions that the brand is betting on to gain a foothold in the organic tobacco market. It has also been offering cigarettes made from hand-picked tobacco without using reconstituted stems and fillers. The product is targeted toward adult smokers. Growing number of convenience stores are seeing lucrative opportunities from the growing popularity of cigarettes made of organic tobacco.
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Some of the players eying for substantial stakes in the organic tobacco market are Mother Earth Tobacco, Vape Organics, Bigaratte & Co., Hi Brasil Tobacco, Santa Fe Natural Tobacco Company, and Japan Tobacco.
Global Organic Tobacco Market: Regional Assessment
Of all the regional markets, North America is expected to be potentially promising market. Large shares of growth momentum comes from the thrust of the regional regulatory agencies toward organic farming. Tobacco producers in the region meeting the needs of the cigarette industry are harping on the superior taste and flavor of organic tobacco for smokers. Slew of developed countries notably in Europe are also expected to offer sizable revenue prospects in the global tobacco market. On the other hand, Asia Pacific is expected to be increasingly promising market for organic tobacco, particularly in India, China, and Japan. Widespread belief that organic tobacco is less harmful than the regular ones is fueling the demand.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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