Global Organic Tobacco Market: Snapshot

The popularity of organic tobacco stems from the growing belief that it is less harmful than the regular tobacco products. The notion has gathered steam in recent times, thanks to the aggressive advertising by cigarette manufacturers especially in developed nations. Particularly in the U.S., numerous brands have been emphasizing on the natural appeal and ‘bereft of additive’ propositions of organic tobacco to give smokers an option to not drastically discontinue their nicotine addiction. Their superiority over regular tobacco is still debatable; nonetheless, a growing number of adults in recent years have seemingly fallen to the marketing ploy. In some instances, organic certification may mean that the plant was grown organically and without using pesticides or fertilizers unapproved by regulatory agencies. 

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Global Organic Tobacco Market: Key Growth Dynamics

The organic tobacco market has gathered stream from the growing awareness about the ill-health effects of regular tobacco among smokers. Regular smokers find organic tobacco an attractive substitute and believe that they are bereft of ammonia, bleach, and harmful additives that are otherwise found in regular cigarettes.

Organic farming in recent years has gathered some traction with tobacco farmers. The efforts picked up substantial impetus from the increasing support by regulatory agencies. A case in point is initiatives taken by the United States Department of Agriculture. Another trend offering growth stimulus is the popularity of roll-your-own tobacco. A growing number of smokers, occasional as well as heavy, are getting attracted toward tobacco-rolled cigarettes.

The growing popularity of hookah filled with organic tobacco is also contributing to the popularity of organic tobacco. Market players are aiming to launch new flavors of organic tobacco to attract smokers. This has strengthened the prospects of fire-cured tobacco in the organic tobacco market. Several Mediterranean countries are witnessing demand for organic tobacco with low sugar content. This is also catalyzing prospects in the organic tobacco market.

Global Organic Tobacco Market: Notable Developments

Increased exposure of party-goers to social media is one of the key developments in the organic tobacco market. Producers of organic tobacco are tapping potential in tobacco-sponsored adventures.

Numerous brands in the U.S. have jumped on to the bandwagon of offering additive-free or organic tobacco to differentiate their products. Recently brands such as Manitou has launched a brand made entirely of flue-cured tobacco. Bereft of health-degrading chemical additives, humectants, and artificial flavors are some of the key propositions that the brand is betting on to gain a foothold in the organic tobacco market. It has also been offering cigarettes made from hand-picked tobacco without using reconstituted stems and fillers. The product is targeted toward adult smokers. Growing number of convenience stores are seeing lucrative opportunities from the growing popularity of cigarettes made of organic tobacco.  

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Some of the players eying for substantial stakes in the organic tobacco market are Mother Earth Tobacco, Vape Organics, Bigaratte & Co., Hi Brasil Tobacco, Santa Fe Natural Tobacco Company, and Japan Tobacco.

Global Organic Tobacco Market: Regional Assessment

Of all the regional markets, North America is expected to be potentially promising market. Large shares of growth momentum comes from the thrust of the regional regulatory agencies toward organic farming. Tobacco producers in the region meeting the needs of the cigarette industry are harping on the superior taste and flavor of organic tobacco for smokers. Slew of developed countries notably in Europe are also expected to offer sizable revenue prospects in the global tobacco market. On the other hand, Asia Pacific is expected to be increasingly promising market for organic tobacco, particularly in India, China, and Japan. Widespread belief that organic tobacco is less harmful than the regular ones is fueling the demand.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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