Tea is a very popular beverage prepared by boiling leaves and buds obtained from the plant of Camellia sinensis. Cultivation of organic tea is done without the use of harmful fertilizers and pesticides which contain harmful chemicals. The harmful chemicals may enter our food chain and can lead to severe health problems.

Tea is considered to be a refreshing drink which helps in reducing stress and is consumed worldwide. Organic tea is rich in antioxidants and flavonoids. Flavonoids are beneficial in reducing the risks of cardiovascular diseases and also help in lowering cholesterol. They are considered to have anti-cancer and anti-ageing properties which make them a healthier choice.

Market Segmentation

Organic tea market can be segmented on the basis of type, form, packaging type, distribution channel, and regions.

Based on the type, organic tea market is segmented into five major segments which include white organic tea, green organic tea, black organic tea, oolong organic tea, and others. Out of these, black organic tea segment is estimated to occupy a dominant market position. Also, due to the increasing awareness amongst people about the health advantages obtained from green tea, the organic green tea market is expected to grow in the given forecast period. 

On the basis of form, organic tea market can be segmented into dried leaf, powder, liquid (organic iced tea) and others. The organic tea available in the dried leaf form is being increasingly consumed and the market is expected to grow at a higher rate.

Based on the packaging type, organic tea products are sold in the form of paper pouches, cans, cartons, tea bags and others. Due to easy storage and greater shelf life, carton packages of organic tea are more preferred over others.

On the basis of the distribution channel, organic tea market can be segmented into supermarkets/hypermarkets, convenience stores, online, specialty stores and others. Supermarkets/hypermarkets segment contributes more as distribution channels for organic tea and is expected to grow at a high rate.

Market Regional Outlook

The global organic tea market can be divided into major regions which include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan and the Middle East and Africa. Asia-Pacific is considered to be a potential market for organic tea products, countries like India and China are found to be contributing more to the market revenue. Also, due to the beneficial medicinal properties, North America is expected to expand their organic tea market in the given forecast period.

Market Drivers and Trends

Organic tea has widespread applications as a healthy food and is particularly suited for people suffering from obesity, heart diseases, and high cholesterol. The increasing consumer demand for healthy food and beverage products is a major driver for the organic teas. The tea is very popular for reducing excess body fat and in increasing the metabolic rate without any significant side effects. Due to the organic production of the tea, the prominent qualities and the medicinally important compounds present in the tea do not get lost. This makes it a healthier tea compared to other products.

Organic tea is now widely used in various forms. It is also available in the form of oil, as organic tea oil extracts. This form is finding increasing use as it easy to store and has the greater shelf life. Organic tea contains anti-microbial agents making them a healthier drink than others.

The other important market trend is the introduction of several new organic tea flavours. Due to the increasing awareness amongst consumers about the harmful chemical constituents of most packaged food products, the global market for organic tea is expected to register a robust growth rate.

Organic tea Market Key Players:

Some of the key players in the market include Tata Tea Limited (Tetley), Alkaloid AD Skopje (Good Nature), R.Twining and Company Limited, Unilever (Lipton), Organic India, Ceylon Organics Limited, The Stash Tea Company etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Organic Tea Market

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