Organic Protein Market: Introduction

Organic protein is sourced from dairy cows that have a complete organic diet. Organic certification for livestock requires farmers to meet strict rules and regulations imposed by regulatory bodies. These strict regulations have resulted in an increasing consumer confidence towards the authenticity of organic protein, especially in the developed economies such as Western Europe and North America as the Organic protein is gaining traction in these markets and to cater the increasing demand, many key players are including the Organic protein product in their product portfolio.

Furthermore, increasing trend of clean label products as consumers are opting for products, which are natural with fewer chemicals and additives is also driving the growth of global organic protein market over the forecast period

Organic Protein market segmentation

Organic Protein market is classified on the basis of type, end product, distribution channel, and regions.

On the basis of type, Organic Protein market is segmented into

  • Whey
  • Casein
  • Milk Protein

On the basis of end product, Organic Protein market is segmented into

  • Ready-to-drink
  • Sports Supplement
  • Nutritional Bars
  • Others

On the basis of distribution channel, Organic Protein market is segmented into the following

  • Direct sales channel
  • Indirect sale channel
    • Hypermarket/supermarket
    • Convenience stores
    • Specialty stores
    • Online retailers
    • Other retail format

Global Organic Protein Market Drivers, Trends and Restraints

Organic protein is usually more nutritious as it contains more omega 3 fatty acids than grain fed protein. Moreover, Organic protein is also rich in conjugated linoleic acid which helps in reducing fat which makes it more functional than the conventional protein.

Recently as per the trend, consumers are closely inspecting labels of products. In Europe, around 70% of customers read the front side of the pack and due to which food manufacturers are providing clean label products and claiming their clean label such as “grass-fed”, “no hormones”, no antibiotics”, “organic” etc. on the front side. Consumers in developed market pay more attention to these specifications and hence, the details on the front of the pack are very important. The consumer analysis of the label is playing an important roles in the sales of the product, and thus, in order to grab the consumer attention and to change the unhealthy image of products, manufacturers are offering clean label product which is stimulating the growth of organic protein over the forecast period.

Furthermore, increasing concerns among government bodies, animal welfare committees, and food manufacturers regarding unsanitary and inhumane conditions of livestock from which conventional protein is sourced, promotes opposition for these production methods. Public sentiment and legislation are favoring products such as organic meat, organic dairy, and organic protein sourced from livestock thus supplementing the growth of global organic protein market over the forecast period.

However, higher pricing than the conventional protein is anticipated to restrain the growth of organic protein market over the forecast period.  Due to poor infrastructure of regulatory bodies for organic certification of livestock in several countries of APEJ region has resulted in low confidence among consumers about the authenticity of organic protein products. Thus, key players are importing organic protein based products with manufacturing origin of Europe or North American countries which translates into a substantial increase in the pricing. Hence, limiting the reach of organic protein to the higher income group consumers, thus restraining the growth of global Organic protein market over the forecast period.

Organic Protein Market Regional Outlook:

On the basis of geography, the organic protein market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific, MEA, and Japan. In the global Organic Protein market, North America dominates the market value share which is then followed by Europe. Globally, the U.S. market for organic protein is anticipated to grow with a significant growth in terms of value over the forecast period. APEJ region is anticipated to show moderate the growth over the forecast period.

Organic Protein Market: Key Players

Some of the key players of Organic Protein market are Orgain, Inc., Transparent Labs, NAKED NUTRITION, Garden Of Life Inc, Opportuniteas, Reserveage, LLC, NATURAL FORCE, Jarrow Formulas, Inc., and other regional players.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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