Organic pet food is a natural food for pet which has to meet the US Department of Agriculture (USDA) regulations described for organic label. Organic pet food has health benefits on animals such as reduction in skin allergies and aliments, fewer digestive disorders, better overall health, quality life etc. Changing family structures and lifestyles lead to smaller pets, are factors fueling the growth of ownership of pets globally, thus, market demand for organic pet food is rising globally. Increasing consumer awareness about animal health and pet humanization is resulting in growing market demand for organic pet foods. Organic pet food market is segmented on the basis of type of animals and distribution channels. Organic pet food available for dog, cat, birds, ducks etc. is different as it contains different quantities of ingredients as required by specific animal. Online retailers are offering organic pet food products available due to increasing demand globally.
Market Segmentation: Organic Pet Food
The organic pet food market is segmented on the basis of animal type as dog, cat, duck, bird and other animal pet foods. As a result of increasing trend of nuclear families and increasing demand for small pets is growing organic pet food global market. As a result of increasing trend of nuclear families and increasing demand for small pets are factors fueling growth of the global market for organic pet foods global market. There is a broad global trend towards small pets, not only cats and small dogs, but also small mammals in some markets. Thus, cat and dog organic pet foods market segments are expected to grow rapidly over the forecast period.
The organic pet foods market is further segmented on the basis of distribution channel as supermarket/ hypermarket, retail stores, online stores, specialized pet shops etc. As a result of increasing trend of pet humanization is a factor fueling demand for organic pet foods in supermarket/ hypermarket. To cater to increasing demand for organic pet foods retail shops and online stores are also gaining interest and driving the market for organic pet foods. Specialized pet shops are gaining popularity and preference by high profile consumers due to availability of various branded, natural organic pet foods products and varieties for all pet animals.
Global Organic Pet Food Market: Regional Outlook
Depending on geographic regions global organic pet food market is segmented into five key regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. North America have maximum share in organic pet food in global market followed by Europe due to increasing trend of pet ownership globally. North America is the largest market for Organic pet foods and grabs higher market share in global market. Increasing trend of ownership of pet in Europe is growing demand for Organic pet foods. Asia Pacific is expected to grow at highest CAGR over the forecast period. Organic pet foods market is gaining interest in global market due to its health benefits associated in animals.
Global Organic Pet Food Market: Drivers and Trends
Organic pet food demand is increasing due to changing life style in different countries. Perception of consumers towards health of pet is increasing, resulting in growing demand for organic pet food market. Increasing trend of nuclear family is one of the factor responsible for growth of organic pet food market. Increasing awareness of pet health is one of the key driver for rise in market for organic pet food. Adoption of pet is increasing globally in turn increasing demand for organic pet food. Advertisements and pet health awareness drives are increasing and endorsements done by celebrities is driving the global organic pet food market.
Changing consumer’s perception towards health of pet is resulting in growing demand for organic and natural pet foods market. Increasing trend of nuclear family is one of the factor responsible for growth of pet foods market in turn organic pet food. Increasing awareness of pet health is one of the key driver for rise in market demand for organic pet foods. Adoption and humanization of pet is increasing globally in turn increasing demand for organic pet foods. Advertisements and pet health awareness drives are increasing and endorsements done by celebrities is another factor fueling the growth of global organic pet foods market. Increasing disposable income and changing consumer life style are other factors driving demand and growth of the global organic pet food market.
Global Organic Pet Food Market: Restrains
Organic pet food has restraints such as supply issue, high prices, organic regulations etc. Suppliers in this market are not yet established which makes it difficult in supplying the organic products. Organic products have higher prices due to high quality ingredients used in preparation of organic pet foods. Organic regulations are very complicated which makes it difficult for manufacturers to get the natural label claim for their products. All these factors affects penetration of organic pet food market in mass outlets.
Global Organic Pet Food: Key Players
Some of the key players identified across the value chain of the global organic pet food market include KLN Family Brands, Halo Purely for Pets, Newman's Own, PetGuard, Nature’s Variety, Party Animal Inc., Blue Buffalo Co., Ltd., Solid Gold Pet, LLC, Mars, Incorporated, Grandma Lucy’s LLC, Merrick Pet Care etc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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