Coconut water, a clear liquid that occurs inside a coconut. Coconut water is a popular beverage in the tropics but its popularity has risen across the world in recent years. The growing demand for coconut water can be ascribed primarily to its refreshing and hydrating properties without the calories associated with many other popular beverages available on the market today. Organic coconut water is an isotonic beverage that is healthy and has a palatable flavor. However, the key differentiator between regular and organic coconut water is that the latter contains lower chemicals. The consumption of organic coconut water is also beneficial as it contains electrolytes.

It comprises the right balance of electrolytes, which help replenish the body after strenuous exercises and workouts. Organic coconut water also contains a variety of minerals such as magnesium, potassium, calcium, sodium, and vitamins (A, B, C), amino acids, and phosphorous.

Many studies have evidenced that organic food typically contains a higher level of antioxidants, which help safeguard against the detrimental health effect of toxic heavy metals. The market for organic coconut water is expanding at a brisk pace because as it the drink is being considered a suitable alternative for sports drinks, many of which contain synthetically formulated ingredients.

It has thus become more common to see organic coconut water on the shelves of supermarkets and convenience stores across the world. Moreover, organic coconut water is also being retailed online, which has helped companies spread their presence worldwide. Customers today are increasingly showing a preference for organic beverages as compared to other conventional types of drinks. The focus, especially, is on consuming low-sugar drinks – organic coconut water fits this changing trend perfectly.

Global Organic Coconut Water Market Dynamics

The global market for organic coconut water is expected to be steered by the many health benefits it offers. Moreover, its other characteristics such as the presence of antioxidants, better taste, and micronutrients content could prompt consumers to choose it over other conventional soft drinks. Also, the drink is regarded as having curative properties for disorders such as vomiting and diarrhea. There are recent reports that suggest the benefits of organic coconut water for the heart, as it contains lower levels of cholesterol.

As compared to regular coconut water, organic coconut water contains fewer unhealthy chemicals or traces of pesticides. These factors will help the demand for organic coconut water rise steadily in the years ahead.

In order to meet the challenges associated with the relatively short shelf life of organic coconut water, several producers are now offering frozen organic coconut water. This enhances its shelf life, allowing it to be transported to regions where coconut water isn’t readily available.

Packaging is proving to be an especially important product differentiator for companies competing in the global organic coconut water market. It is now available in small, easy-to-carry tetra packs and plastic bottles. Emerging evidence about the skin and hair benefits of coconut water are expected to serve as an opportunity for companies in the organic coconut water market. The product is consumed in yoga institutes and health centers as well as in gyms.

Global Organic Coconut Water Market: Segmentation

The global market for organic coconut water can be broadly segmented based on the form, flavors, packaging, applications, and regional market. Based on the type of flavor, organic coconut water can be classified as aloe vera, natural, grape and pear, white grape, mango, pineapple, and coffee.

Similarly, on the basis of its form, organic coconut water is sold in the form of powder (dried) and liquid coconut water.

Segmented based on packaging, the market can be divided into: Plastic bottles, tetra packs, and cans. Basis distribution channel, the market for organic coconut water can be segmented into specialty stores, online stores, and hypermarket/supermarket.

Global Organic Coconut Water Market: Region-wise Outlook

From the geographical standpoint, the global organic coconut water market has been divided into the following segments: Latin America, North America, Asia-Pacific, Western and Eastern Europe, Japan, and the Middle East and Africa. South Africa has been identified as the fastest-growing regional market for packed coconut water. The country is developing briskly and consumers in the country regard packed products as being more hygienic and healthy. In the United Kingdom, the consumption of organic coconut water approximates 25-26 million liters. However, the consumption of coconut water is also remarkably high in tropical countries—such as Sri Lanka, India, Thailand, and Brazil—where coconuts grow in abundance.

Global Organic Coconut Water Market: Leading Players

The leading players in the organic coconut water market are: Harmless Harvest (San Francisco, US), Celebes Coconut Corporation (Philippines, Southeast Asia), VITA COCO (New York, United States), COCOZIA, Coco Libre, The Coca-Cola Company (ZICO), Navitas Naturals, and COPRA Inc., among others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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