Market Outlook

Oranges are one of the types of citrus fruits that are consumed all over the world. The orange pulp market is growing these days because of its nutrient content. Orange pulp is a good source of dietary fiber as it is a product of orange, it is enriched with vitamin C. Orange pulp also contains vitamins A and B apart from vitamin C. It is also a major source of phosphorus, potassium, calcium, beta- carotene, citric acid, flavonoids, and essential aldehydes. Orange pulp has a very high amount of antioxidant and antimicrobial properties. They also contain bioactive compounds that act as immune modulators. Due to the presence of vital vitamins and minerals orange pulp is beneficial for healthy digestive, circulatory and excretory systems.

Orange pulp product has become the global market demand because of its health benefiting property.  Orange pulp has very less calorie content so it can be beneficial for obese populations. The bioactive molecule of orange pulp acts as an immune system booster. Orange pulp is also used in dairy products, bakery, ice creams, soft drinks, hard drinks, jams, and syrups. Due to the presence of natural aroma, it is also used as a flavoring agent. It also prevents anemia, lowers the blood cholesterol level and obesity. Orange pulp can also be used in food, beverages, pharmaceuticals and cosmetics industries.

Increasing Demand for Bakery product Anticipated to Boost the Orange Pulp Market.

Due to the global increase in awareness among people about health and fitness, the demand for orange pulp juice is increasing these days. Asia followed by Europe has the largest population in the world so the market demand for orange pulp products is higher in these regions, hence the demand for orange pulp. The orange pulp market is witnessing growing demand due to the increase in the vegan population. Hence, the market demand for orange pulp is anticipated to grow in America and the Asia Pacific region due to the growing trend for vegan/flexitarian diet.

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Global Orange Pulp: Market Segmentation

Based on nature, the global orange pulp market has been segmented as-

  • Organic
  • Conventional

Based on industry, the global orange pulp market can be segmented as-

  • Food
  • Beverages
  • Pharmaceuticals
  • Cosmetics 

Based on the distribution channel, the global orange pulp market has been segmented as –

  • B2B
  • B2C
  • Store-based retailers
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Wholesalers
    • Specialty Stores
  • Online Retailers

Global orange pulp: Key Players

The global orange pulp market is increasing because it is enriched with essentials nutrients. People have become health conscious these days and due to health and fitness related issues, the market demand for orange pulp health drinks is very high because of its nutritional value. The global key manufacturers of orange pulp and its product are Cargill Inc. (U.S.), Neelraj Agro Foods, Pasco Foods, and Prime Enterprises. Except them, more industrialists and manufacturers are showing a keen interest in the orange pulp because of the growing market demand due to the increase in the number of healthy drinks consumers. 

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Opportunities for Market Participants:

The globally increasing demand for healthy food among the consumers is the key factor in escalating the demand for orange pulp. Awareness about health and fitness among consumers is another important factor that leads the orange pulp market. Due to high sugar, phosphoric acid, artificial coloring, and artificial sweetener contents, the demand for soda flavored soft drinks is globally decreasing because it causes harmful effects on the body. Due to this reason consumers are shifting towards the natural soft drinks such as orange pulp products. The consumption of orange pulp reduces the chance of obesity so the manufacturers should focus on the region which has a high obesity rate. The market entrants or the players trying to expand their regional footprints must focus on the convenience affordability of raw materials to upscale their production facility. New and existing players have a good opportunity, as they can advertise their product by providing an adequate awareness of the product like its fat-free nature, its number of end uses. By considering these factors, the market demand for orange pulp is anticipated to grow in the forecast period.

  • The demand for orange pulp products is increasing globally because of the growing trend of health and fitness. As orange pulp has very less calorie content, its demand is also increasing in food and beverage industries. The United States has the highest number of obese population, which includes young, adult and old populations due to weight management issues, the demand for the orange pulp has increased. Hence, manufacturers should focus on this region. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Orange Pulp Market

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