Orange concentrate is the process in which juice from the fresh orange is squeezed leaving behind pulp, all liquid from juice is then dehydrated, yielding the product seven times more concentrated than juice. The process of orange concentration is done by compressing and then freezing the juice; this allow more efficient packaging and transportation, water is added again before selling the product. This dehydration of fresh oranges is creating many debates, at one end where the question is raising on its nutritional value, other end concentrated oranges are providing an opportunity of getting many varieties of food products fused with orange flavor.

Global Orange Concentrate Market: Drivers & Restraints

The ever growing demand for fruit juices in every region of the world is the primary reason that enhance the growth of orange concentrate products across the globe. Growth in food and beverages industry is another reason to improve the market. The products of orange concentrate are three to seven times concentrated, which makes it very less in volume as compared to the fresh orange. This ease the transportation, shipping and warehouse of the product while being less expensive. Major drive orange concentrate provides to the end user industries is the nutritional value while being natural sweeteners, flavor and color agent to food over other edible synthetic sweeteners and artificial colors. This provides the manufacturers for labeling their foodstuffs as natural and a healthier version of products made from sucrose, synthetic flavoring, and color.

Although demand and necessity of concentrate orange in the market can be seen broadly but some factors such as awareness among consumers about occurrence of ill effect on consumption of excess fructose, awareness about benefits of fresh orange over concentrated orange and dependence of concentrated orange market on the production of oranges worldwide hinder the orange concentrate market worldwide. Orange concentrate market is also, to a scope, reliant on end use industries such as confectionary, beverages and bakery. Hence, market growth of orange concentrate market also depends upon the market growth of these end-use industries.

Global Orange Concentrate Market: Segmentation

The global Orange Concentrate market is segmented by its product forms, and applications

Based on its product forms, orange concentrate market is segmented into:

  • Liquid Concentrate
  • Powder Concentrate
  • Puree Concentrate
  • Clear Concentrate
  • Frozen Concentrate
  • Others

Based on its applications the orange concentrate market is segmented into:

  • Beverage
  • Food
  • Confectionery
  • Dairy
  • Bakery
  • Others (baby food, savory & snacks, salads, sauces, and desserts)

Global Orange Concentrate Market: Regional Outlook

Based on the geographies, orange concentrate market is segmented into seven regions - North America orange concentrate market, Latin America orange concentrate market, Eastern Europe orange concentrate market, Western Europe orange concentrate market, Asia Pacific excluding Japan orange concentrate market, Japan orange concentrate market and the Middle East & Africa orange concentrate market. Increasing awareness of the harsh effects of sugar, together with the growing demand for convenience foods among countries such as U.S, Canada, Mexico made North America and Latin America dominating region in the market of Orange Concentrate. The second leading region is Eastern and Western Europe where countries such as Germany, France, Italy, U.K and Spain practices orange concentrate juices mostly in confectionery and bakery segment of the food industry. Asia Pacific excluding Japan is an emerging region because of the developing countries such as China, India rising intake of nutritional food items. Besides, there is an increase in the forward trend towards the consumption of processed food products which further shows the growing use of orange concentrate.

Global Orange Concentrate Market: Key Players

Few of the market players accounting on orange concentrate market includes Cargill Inc. (U.S.), Tate & Lyle (England), Ingredion (U.S.) and E.I. DuPont de Nemours and Company (U.S.) among others. There is the competition among key players of this market for achieving market share, these companies are adapting several strategies such as partnership, innovative product development, expansion of existing facilities and merger and acquisition. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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