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Global Oral Care/Oral Hygiene Market: Snapshot

Oral care or oral hygiene involves keeping the mouth clean and free of diseases. It also involves keeping other problems such as bad breath, tooth decay, and gum disease at bay by regular brushing and cleaning between the teeth. Oral hygiene has to be maintained on a regular basis to prevent the occurrence of dental diseases. Some of the common dental ailments are tooth decay and gum diseases such as gingivitis and periodontitis.

Dental care is important to maintain healthy teeth, gums, and tongue. Oral problems such as bad breath, cold sores, dry mouth, tooth decay, and thrush are all treatable with proper diagnosis and care. Tooth decay is one of the world’s most common oral diseases. Interdental cleaning is referred to as the cleaning between the teeth and is as important as brushing of the teeth. Floss, flossettes, and interdental brushes are some of the tools used to clean between the teeth.

Oral care is important as it reveals a plenty about an individual’s health. A healthy mouth may ward off medical conditions, whereas an unhealthy mouth especially with gum disease increases risk of serious health problems such as stroke, heart attack, poorly controlled diabetes, and preterm labor.

Some big players in the global oral care market are undertaking initiatives to spread awareness regarding the importance of dental hygiene, which indirectly boosts oral health. For example, in 2014, on World Oral Health Day, Johnson & Johnson along with some other companies organized a program to raise awareness about the importance of oral hygiene.

Oral care or hygiene market plays an essential role in leading a good quality life and overall good health of every person. Disorders that affect the oral cavity, tooth decay, birth defects, oral sores, chronic facial and mouth pain, oral & throat cancer, tooth loss, and other diseases are kept away by oral care or oral hygiene. Gum care and oral irrigation, tongue cleaning, interdental brushes, flossing, and removing plaque are part of oral care. Oral health care or dental hygiene can be maintained by some beneficiary products such as dairy foods, green tea, vegetables, onions, animal food, sesame, and water. There are advancements in technology and development of newer techniques to manufacture and develop oral care products. Advanced surgical procedures and latest imaging technologies have made patient diagnosis and treatment easy.

Increased awareness about fresh breath and oral care, large number of dental disorders, rise in geriatric population, increased spending on dental care due to high per capita income, adoption of advancements in technology and techniques that save costs, and growing dental tourism drive the oral care or hygiene market. However, biocompatibility issues hamper the growth of the market.

In terms of product type, the oral care or hygiene market can be segmented into toothpastes, toothbrushes and accessories, mouthwashes or rinses, dental ancillaries or accessories, denture products, and dental prosthesis cleaning solutions. Toothpastes can further be classified into powders, gels, pastes, and polishes. The toothbrushes and accessories segment can be classified into toothbrushes and replacement toothbrush heads. Toothbrushes can be sub-divided into manual, battery-powered, and electric toothbrushes. Mouthwashes or rinses can be classified into medicated and non-medicated mouthwashes. Dental ancillaries or accessories can be segmented into breath fresheners, dental water jets, dental floss, and cosmetic dental whitening products. Denture products can be divided into fixatives and other denture products. Based on distribution channel, the oral care or hygiene market can be segmented into online distribution, consumer store, dental dispensaries, retail pharmacies, and others.

Geographically, the oral care or hygiene market can be segmented into North America, Europe, Asia Pacific, and Rest of the World. North America and Europe are key markets due to large geriatric population. The market in these two regions has witnessed strong growth due to creation of cutting-edge products through consistent research and development. The market in Asia Pacific is expected to grow significantly in the near future due to rapidly increasing geriatric population, specifically in Japan, rising income of the middle class population, expanding availability of products of various varieties make sure that the demand rises, thus the standard of living and oral health of people ultimately are improved. Growth of the market in Asia Pacific is also driven by large population and growing economies such as India and China.

Key players in the global oral care or hygiene market are Procter & Gamble, Colgate-Palmolive, GlaxoSmithKline plc, Unilever plc, Koninklijke Philips N.V., GC Corporation, Lion Corporation, Johnson & Johnson, Dr. Fresh LLC., 3M, Henkel KGaA, Ivoclar Vivadent AG, Panasonic Corporation, Jordan AS, Sunstar Suisse S.A., Kao Corporation, Dentaid, Church & Dwight Co. Inc., Dabur India Ltd., LG Household & Health Care Ltd., Patanjali Ayurved Ltd., Himalaya, Ranir, LLC., Supersmile, Ultradent Products, Inc., and Young Innovations, Inc., among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Oral Care Oral Hygiene Market

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