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Opaque Polymer Market

For paints and coatings, opaque polymer additives help your formulations deliver opacity, gloss, brightness and light-scattering effects. The advanced polymeric opacifiers are engineered to improve the efficiency of titanium dioxide (TiO2) through better spacing for improved light scattering – all while maintaining the performance of the paint or coating.  

The advantages of these additives include:

  • Significantly increased light-scattering efficiency for opacity
  • Reduced TiO2 consumption up to 20-35%
  • Lower carbon footprint compared to TiO2
  • Low VOCs
  • Options for water- or solvent-borne formulations

Obtaining a smooth, uniform paint finish with a minimum number of coats is an ongoing consumer demand in the do-it-yourself (DIY) market segment of architectural coatings, as well as contractor-applied paints. Opaque polymers offer an excellent route to increased intrinsic hide, while controlling the use of titanium dioxide (TiO2). Relying on this method alone, however, overlooks the impact of rheology and application on applied hide. Newly introduced hydrophobically modified ethylene oxide urethane (HEUR) rheology modifiers based on amine technology offer performance properties that can enhance applied hide. Even greater gains in the cost-efficiency and performance balance can be achieved by looking at the collective impact of polymeric hiding technologies, rheology modifier technologies and the impact of roller application. This two-part article presents a new equation for optimized applied hiding that combines intrinsic hiding with the rheology and application contribution.

Opaque polymers are pigments with hollow spheres. They are opaque. Opaque polymers are specially engineered for usage in paints and coatings in order to improve the latter’s hiding properties and whiteness. Usage of opaque polymers in paints and coatings formulations help improve the optical properties of paint formulations. Opaque polymers consist of emulsions in the form of spherical styrene or acrylic beads. These are filled with water for usage in wet paints. When the paints get dry, water from these beads permanently diffuses, and is replaced by air. This results in a uniform dry paint film, with uniform distribution of voids. Opaque polymers help in filling up and hiding the gaps in paints and coatings. Addition of more titanium dioxide (TiO2) is generally encountered in the paints & coatings industry to compensate for gaps. However, it is an inefficient and costly measure with diminishing returns. It helps improve the light scattering properties of paints and coatings. Usage of opaque polymers in paints and coatings brings about an overall cost efficiency in formulations. Usage of opaque polymers also helps lower the usage of TiO2, while maintaining the opacity of paints and coatings. Furthermore, use of opaque polymers in the production of paints and coatings provides them with benefits such as improved resistance to dirt, tint retention, and film durability. Opaque polymers are being extensively employed in formulations of water based as well as solvent based paints and coatings. However, substitutes such as flash calcined kaolin are competing technologies for opaque polymers. They provide the users with several benefits over opaque polymers. At equal volume concentration in high PVC emulsion paints, flash calcined kaolin provides better opacity than opaque polymers. Furthermore, comparatively less volume of flash calcined kaolin is required to match the opacity of opaque polymers. Thus, substituting technologies such as calcined kaolin are anticipated to provide tough competition to the opaque polymers market during the forecast period.

Based on product type, the market for opaque polymers can be segmented into solid content 40% and solid content 30%. Currently, the solid content 30% segment dominates the opaque polymers market. The segment is anticipated to continue its dominance during the forecast period. The segment is expected to expand at a significant pace during the forecast period.

Based on end-use industry, the opaque polymers market can be divided into personal & home care and paints & coatings. Currently, the paints & coatings segment leads the opaque polymers market. The segment is anticipated to continue its dominance during the forecast period. It is estimated to expand at a significant pace during the forecast period. Paints & coatings as well as personal & home care industries are projected to expand rapidly in the near future, especially in Asia Pacific, North America, and Europe. This, in turn, is likely to fuel the demand for opaque polymers during the forecast period.

Geographically, the market for opaque polymers is expected to expand significantly in Asia Pacific due to the rapid industrialization and growth in infrastructure in countries such as Japan, India, and China. The economic development in these countries is also driving the demand for opaque polymers in end-user industries. Asia Pacific holds major share of the opaque polymers market. The region is anticipated to continue its dominance during the forecast period.

Major players operating in the opaque polymers market include Croda International, The Dow Chemical Company, Arkema, Interpolymer Corporation, Indulor Chemie, Junneng Chemicals, Hankuck, Latices, En-Tech Polymer, Organik Kimya, Ashland, and Visen Industries. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Opaque Polymers Market

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