Oolong Tea Market Introduction:

Oolong tea is highly grown in China, and the tea is a partly oxidized green tea which can range from green and black tea. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. The popularity of this Chinese tea has grown in the recent past in regions of Europe and North America. There are several varieties of oolong such as the Dan Cong which is the one of the higher grades of oolong tea and is often sold at premium prices. Another variety known as big red robe because of its deep flavor, is more oxidized oolong tea, and has a black tea appearance, this variety is one of the most widely available oolongs. The popularity of each variety is growing with a rise in healthy eating and drinking trends and is estimated to drive a strong growth in the global oolong tea market in the forecast period.

Oolong Tea Market Segmentation:

The global oolong tea market is segmented on the basis of its product type, nature, distribution channel, and region. The product type segment of oolong tea includes verities of oolong tea including; Big red robe, iron buddha, dan cong tea, ali shan, other oolong varieties.

Based on nature of oolong tea, the matket is segmented as organic oolong tea and conventional oolong tea. Furthermore, based on the distribution channel, global oolong tea market is segmented as direct sales, online retail, supermarkets/hypermarkets, and specialty stores including natural food stores. Among which, sales through the Internet is expected to grow which is due to the increasing popularity of the health teas such as oolong, and matcha tea on social media. Specialty stores are also expected to increase its revenue shares over the forecast period due to the increase in number of establishments in Western European and North American region.

Oolong Tea Market Regional Outlook:

In China, consumption increased at a significant rate over the decade, and accounted for approximately one third of world tea consumption. India, with the second highest consumption was the second largest tea consumer this year, accounting for approximately one fifth of the global total. This rise is tea consumption is significant to the growth of allied tea segments including oolong tea. On the basis of regions, the oolong tea market is segmented as following key regions; North America, Latin America, Western Europe, Asia Pacific, Japan Middle East and Africa.

Oolong Tea Market Drivers and Trends:

Rising awareness among consumers about health benefits associated with consumption of natural products such as oolong tea, which helps in detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others are some of the major factors expected to likely affect consumer’s decision to buy oolong tea. Currently, consumers are more inclined towards self-medication due to rising penetration of Internet and social media. These factors are expected to drive growth of the market for oolong tea globally over the forecast period. Awareness about harmful effects of food products that are chemically processed is increasing among consumers. As an alternative to these, more people are turning towards organic food products.  For instance organic oolong tea is among the treading tea products available in the market. Chinese cuisines have witnessed high demand in the markets of U.S and Europe with food and beverages such as noodles, Chinese dumplings, and most popular among these is the Chinese tea. The Chinese tea is gaining popularity for being healthy food products. The demand for Chinese tea particularly oolong tea has been on a rise particularly in the U.S.

Consumers are spending more on tea beverage product as compared to tea alone, which indicates that consumers are shifting their preferences to a more convenient style of tea consumption. The green tea beverages with high popularity include cold brewed oolong tea. Owing to this factors, several large beverage companies such as Ito En have expanded the production and marketing of ready to drink (RTD) teas including RTD oolong tea

Oolong Tea Market Key Players:

Some of the key players participating in the global oolong tea market includes; Bigelow Tea Company, Twinings (Associated British Foods), Ceylon Organic Ltd., Teas and Thes (China) Ltd., Sierra Tea, Arbor Teas, Unilever PlC.,  Republic of Tea, Dilmah, Townshend's Tea Company The Hain Celestial Group, Inc. ITO En., among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Oolong Tea Market

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